Business texting is still a relatively new concept for a lot of business owners, even though texting between friends and family has been around for years. There is an overabundance of advantages to using Business Texting Services that are useful for both the consumer and the brand.
Some of the many benefits that business owners have been taking advantage of with landline texting include efficiency, personalization, engagement, and building loyalty with customers. Business texting links all these respectable traits – and more – into the heart of your company.
There are hundreds of new online stores that are opening daily because that is where the money is. Over half of all internet users regularly shop online. Almost 75 percent of all millennials prefer to shop online over an in-store experience.
People are making it big in e-commerce; but where there’s an opportunity, you’ll find competition, and as a result of this, merchants are forced to be on point with their digital marketing efforts and get innovative with how they get traffic and conversions. One channel that is becoming quite popular is business texting.
With the growing popularity of mobile apps and extensions, there is a good chance your clients are already trying to reach your business, and you just don’t even know it. Business texting services are great for letting people skip the headaches of sending an email or attempting to reach you by phone and instead they prefer to simply send a text to receive immediate service or support.
With a business mobile number, there’s no need for anyone to install an app on their phone as far as your customers are concerned, it works just like regular texting.
What is Business Text Messaging?
Business text messaging is a service that makes it possible for companies to make use of text messaging for recruiting, customer support, sales, marketing and much more. Business text messaging helps scale processes and makes internal communications much simpler.
It is effective and allows business owners to cut through the clutter of a lot of traditional marketing channels by engaging customers where they spend most of their time – their mobile devices. A lot of people read their text messages; in fact, more than 90 percent of all text messages are read within 5 minutes.
Even though text messaging is traditionally meant for communicating with friends and family, consumers find real value in allowing their favorite brands to communicate specific types of messages to them through SMS.
This opens up a different channel of communication and strategy that e-commerce merchants are using to capture the attention of their customers and deliver value to their fingertips. Businesses are making text messaging their preferred method of customer engagement. Regardless of business needs, texting has a place in any company.
Why You Should Implement Business Texting Services
Business owners need to make use of every digital marketing method in the book to grow their business and win online. Most are experiencing huge success with SMS marketing. While there are many reasons why business texting should be the next weapon in your marketing arsenal, here are a few vital reasons why this should have your attention.
1. They have an incredible open rate
Open rates for text messages hover around 99 percent and most of that happens within the first 5 minutes. Compare this to email marketing where you’re likely seeing a 25 percent open rate at best. There’s no contest. If you’re looking to drive quick traffic, it’s silly not to adopt business texting services.
2. Higher click-through rates
Text messages have a higher click-through rate compared with that of email marketing. The average click-through rate for an SMS marketing campaign is around 36 percent, while that of an email falls to the floor at just above 3 percent. Some e-commerce site owners have claimed they split large text messaging lists up into segments, as single large text blasts drive too much traffic at the same time.
3. It is all mobile
People spend most of their time on their mobile devices. Popular search engines such as Google have directly come out and said they are now prioritizing a mobile experience above the desktop. Because texting is still the best form of mobile communication today, there couldn’t be a better channel to engage with your customers.
4. The idea is still fresh and untapped
Although many sites are crushing it with text marketing, it still has not hit critical mass. A lot of people still haven’t even considered it. This gives you the advantage over many competitors who likely haven’t taken the time to dive into it, or who are ignorant about the incredible ROI.
5. Texting is more personal
People are not numbers! We have feelings and emotions, stresses, and aspirations, and we like to be treated accordingly. That means people usually don’t enjoy being part of an automated process, or just another checkpoint towards meeting quota. They want a personal touch!
For an average individual, texting is one of the more personal things we do every day. And one of the biggest advantages of texting is that it places your business on the same level as your customers’ closest friends and family.
How to Boost Conversions with Business Texting Services
Although text messaging can be used for several purposes including notices of shipping and delivery times, promotional texting is one of the best ways to convert loyal customers. The secret is to think like the mobile user and how he currently interacts with the world through his/her mobile device. Some key things you need to do include:
- Make it simpler for them to signup
- Tell them who you are
- Use short and trackable URLs to make the message easier to read
- Make the single call-to-action clear by keeping the message simple and limited to one topic
- Be mindful of using multi-media messages (MMS) because not all phones will process MMS messages the same, and these message types cost more to send
- Send less often than email, don’t try to replace email campaigns, send 2 to 3 texts per month, depending on your customer base and target audience
- Opt for a service that allows replies because some recipients will reply to your text messages; using a service that allows you to read and reply can help close more sales
- Go through your SMS reports and track how many messages were delivered, how many bounced, and how many were blocked by the carrier to help keep the list clean
Ready to get started with boosting conversions on your landing pages? Give our business texting services a run with our 14-day free trial and feel free to reach out to us on help with your marketing campaigns!
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