Digital marketing is not one-size-fits all advertising approach but landline texting surely is. You cannot design the same marketing strategy over and over again across all platforms; otherwise you will lose your credibility. Each platform you use to advertise your products or services have a choice of medium that works best.
First and foremost, your content must have value and provide solutions. Solutions that will help business owners either improve daily operations or boost sales. Those are the two most popular topics that brands seek assistance on. When you combine valuable content with a fast and convenient communication platform like landline texting, you’re getting closer to hitting the gold.
While the same marketing tactics will not work on all platforms alike, each online channel has a feature or the option to add landline texting so it’s the one marketing tool THAT CAN BE used on all digital marketing campaigns.
In this article, we will focus on how to make your landline texting campaign a success and what items you need to consider when working on one.
10 Things to Consider for a Successful Landline Texting Campaign
Set a SMART landline texting goal
To be able to evaluate if your landline texting campaign plan will be a success, you should be able to perfectly align it with your goal. As a business owner or marketer, you should know that setting a SMART goal is one of the first objectives when drafting a business campaign. SMART stands for Simple, Measurable, Achievable, Relevant, and Timely. In using this goal-setting tool, you will be able to assess whether your marketing campaign is practical and workable so no resources will be put to waste.
Make an offer
Now that you have set your goal, the next big question for you to answer is, “what’s in it for your potential customers?” You have to give your customers a reason to commit to your call to action, whether it’s a discount, an exclusive promotion, or a free gift certificate upon purchase. You could send out text messages containing a promotional code, ideally something relevant to your business or brand name, and ask them to show that message at the counter to claim their prize.
Just make sure that your promotional messages are not duplicated across all communication platforms, otherwise it will kill your entire strategy.
Set a direct call-to-action
Not making your CTA clear is one of the biggest mistakes one has to commit when working on a marketing campaign. Remember that at the end of the day, your goal is to be able to encourage your target audience to commit to your CTA and you can only do this if you are sending them a clear and direct message.
For instance, at the very end of your promotional text message, you could compose a message that goes like this “Purchase a minimum of $50, show this message upon checkout, and get your FREE surprise item.” That way your target customers will understand that they have to make a purchase first before actually getting a freebie. If you draft a really good CTA message, you might actually be able to encourage them to purchase more.
Know your audience
This step is often neglected by some marketers yet remains to be an important factor for successful marketing campaigns. Truthfully, segmenting your audience can be quite a bit of work especially if you are targeting a broad scope of potential customers, but being able to do so will increase the chances of your landline texting campaign to be a success.
You can group them according to age group, location, nature of work, or gender right in your landline texting platform’s admin panel. This way you’ll be able to draft a marketing strategy that is more relatable and significant to them and avoid a rather generic marketing approach.
Run a test for your campaign
Now that you have set your goal, established your CTA, and segmented your audience, you are all ready to begin with your campaign and make necessary amendments. Once you have launched your campaign, start monitoring analytics. Check on the open rates, CTR, and engagement rates.
From there you will be able to identify whether your campaign was actually interesting enough for your target customers to engage in. Use these analytics to work on the aspects of your campaign that need improvement.
Optimize your website for mobile
Since you are working on an SMS marketing strategy, it is most likely that your potential customers will visit your website using the same mobile device where they receive your text message. So, before actually starting with the campaign, make sure that your website is mobile friendly to avoid issues on template, font, clickable buttons, etc.
Dedicate a team for subscriber replies
If your SMS Marketing campaign encourages your subscribers to reply to your promotional message, you should be able to have a team to sort those messages and later on analyze them and use these feedbacks to improve the quality of your products or services.
Rely on your data
Make sure that all the aspects of your campaign, from goal setting, making offers, establishing call-to-action, to the actual implementation are based on reliable data to ensure that everything is accurate and significant. You can use firsthand or third-party data for as long these are guaranteed to be factual.
Team up with a good SMS marketing platform
Designing a good SMS Marketing message is one thing but partnering with a reliable SMS marketing platform is another. To maximize the potential of your campaign, make sure to choose a partner that has the capacity to meet your standards.
Promote your campaign accordingly
Each communication platform, whether it is an SMS, Social Media, or Email has their own unique features and understanding these differences will make or break your marketing campaign. To be able to successfully deliver your message, choosing the appropriate platform is the key. If you’re ready to partner with one of the most reliable SMS marketing platforms, feel free to contact us for a free consult by phone.
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