In this day and age, it’s likely that your business has a landline. If that is the case, then you need to have business texting services in place to engage with your existing clients and your potential leads. This is crucial since chances are your customers are sending you text messages already, but you don’t have business texting services set up to receive these said messages.
Texting has reached new heights of popularity because it makes it easier for clients to communicate with your business. In turn, you will also be able to reply promptly to any inquiries, orders or requests your clients may have regarding your business. Having a text-enabled landline will let your clients get in touch with your business whenever they want to, which can go beyond your business hours.
How Consumers Have Adapted to Business Texting Services
If you are concerned that your clients may not be keen on receiving text messages from your business, perhaps these statistics may change your mind:
- 90% of consumers say they wish for businesses to text them, compared to giving them a call.
- 85% of consumers want to engage in conversations with businesses with the use of text messaging.
- 77% of consumers hold a positive image of a company that offers texting.
The fact of the matter is: these days, consumers are not fond of calling a business anymore and would prefer to text for any inquiries or orders. Giving consumers that texting option will go a long way towards giving them a better experience.
And it works very easily. Here’s how:
- Activate the text-enable service on your landline to receive text messages
Rather than have text messages sent by your customers to your landline go unattended since you don’t have the means to receive them, having a text-enabled landline will send those text messages to your inbox where you will then be able to reply to them using 1-to-1 Chat.
- Use 1-to-1 Chat to reply to messages
Having a two-way messaging feature on your landline is convenient for your business as it allows you to both receive and send text messages. Having the ability to immediately reply to messages sent to your business will make sure that customers do not feel ignored and certainly bolster client satisfaction and engagement.
Using text messaging is a must in today’s business landscape and here are some very important reasons why.
4 Reason to Start Using Business Texting Services
1) It is convenient for both the business and its clients
Having a text messaging system can take away a lot of inconveniences that usually arise between you and your clients. The fact is phone calls can sometimes overwhelm a business as these can come at the most inopportune of times. To avoid having to ignore a call from a client, you can implement texting services into your communication strategy and you can do this by having a texting-enabled landline wherein customers can reach you whenever they want to, wherever they may be. In the same breath, you can also communicate and respond to their messages in a convenient manner.
2) It can help you streamline the communication process
In today’s landscape, businesses often have to utilize many lines of communication to convey a message and receive feedback from the demographic that they serve. Most times, this necessitates the use of not just one phone number, which obviously, will demand a lot of resources which you may not have.
However, having a landline texting service shores up that demand by making sure that the communication line between your business and the customer is a lot easier to manage. In addition, this will also help make your business presence stronger and ensure that the delivery of your message is coherent in the marketplace.
3) Text messages get read more often
Research shows that only 22% of marketing emails get opened. However, statistics show that text messages have a remarkable open rate of 98%! And so, it goes without saying that if you have a message that you want to convey to customers, whether it s about a sale, a promotion or any other information you want forwarded, sending it through a text message should be considered if you want it to be received by a large number of people.
4) It will improve customer relations
Text messages hold a lot of weight in your everyday life. You do it every day with friends and family members simply because it is convenient, familiar and very easy to deal with. That being said, text messaging is a great channel to establish and develop a rapport with your clients. Having a conversation with your customers using text messaging tells them that you do care which in turn, boosts the chances of them returning for more transactions in the future. It will also help boost your business’ image as word of mouth of your attention to detail spreads.
Did you know that there is an estimated 150 million text messages being sent to landline telephone numbers each and every day? You may have clients texting you and you aren’t even aware of it!
The Bottom Line
You know how you figure out how much of this is true? Use yourself as the example of a consumer. How often do you read emails from businesses? How many times do you answer phone calls from them? How many text messages from businesses do you read? I’m certain the last option was the one that hit home. You DO read text messages from brands, especially if it’s offering a discount from your favorite place to shop anyway.
That being said and now processed in your brain, understand why business texting services is exactly what your business needs. It will be the best method to use when wanting to confirm appointments, send promotional offers, send forms, send surveys, and so much more! If you’re not already integrating text messaging into your marketing and outreach approaches, it may be high time that you start. And so, don’t miss out on potential sales today by setting up business texting services on your landline. Sign up for one today!
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