Due to the Covid-19 pandemic plaguing the world today, many store owners and service professionals are using landline texting to accommodate customers. Some retailers are still open for business, but they only offer takeaways or deliveries. Whereas many service professionals have had to pause servicing their customers altogether until further notice.
While the quarantine period may be coming to an end (for now), social distancing will be a suggested procedure and perhaps even the way of life for quite some time as a precautionary measure to prevent the spread of the infectious disease.
Either way, businesses have been struggling to make ends meet since the outbreak started. Although they still gain customers from time to time, it is not enough to compensate for the financial losses caused by the disease. Retailers and service pros are trying to find the most effective way to stay connected to their clients to keep their businesses going.
Business texting services have been a supportive tool during the recent crisis because of how it has helped improve communication between business owners and their customers. It has worked the same for reaching out to your team who has been forced to work remotely from home.
For the remainder of this article, we are going to focus on some suggestions on how to best use landline texting to reach your customers.
4 of the Best Reasons to Use Landline Texting to Reach Customers
Staying Connected
There is no definite timeline as to when the pandemic will be over, so everyone is trying to cope with the situation in their own way. The same goes for businesses. But how does a retailer keep in touch with its market during these trying times? The simplest answer is text messaging.
Text messaging has been a convenient means of communication ever since its inception. Now, it is a marketing tool that many businesses use in their marketing strategies. It may be simple, but many businesses are taking advantage of its availability, even investing in business texting services to achieve favorable marketing results.
Reasons to Use Landline Texting During the Pandemic
For one, most people own a mobile device that receives text messages. It means that it is easier to reach customers through their cellphones. Landline texting is also possible if prospects have home phones. Additionally, text messaging has a faster open rate and a higher engagement rate than emails. Once recipients have received your text messages, they are opened after a few minutes.
Are you still not convinced? Here are other reasons why you should employ text messaging in your marketing strategies. It will help you reach potential customers, especially when they are in quarantine.
Easy to Use
For starters, text messaging is very easy to use. As a retailer, you only need to create a text message of up to 160 characters, then send it to your target recipients. But remember to get their phone numbers first before delivering the text.
Of course, you don’t send the message one person at a time. That’s very taxing and time-consuming. To use it as an effective marketing tool, you need to do a mass text messaging wherein you send the message to as many users as you can all at once. You have to create a list of your recipients with their phone numbers for this type of marketing campaign.
Easy, right? It will be more convenient if you avail of business texting services. They will help you gather the necessary information to do the mass texting campaign. This is effective in promoting your products or announcing sales and discounts.
Faster Reach
Serious situations like the current pandemic and natural disasters require real-time updates. As a business owner, you should provide such information to your customers, especially if you are selling basic necessities like food and medicines. You should inform them about the status of your company and the store hours.
The best way to spread the message is through text messaging. It reaches the customers much faster than sending emails. It is even more practical since the recipients do not need to have an internet connection to access the message. Aside from that, emails can go to the spam folder, which is oftentimes ignored.
Guaranteed Open Rate
If you want to make sure that your messages are read by your customers, you have to go for the marketing strategy with a guaranteed open rate. Text messaging gives you that benefit. Studies have shown that it has an open rate of 98%, which is three times higher than the average open rate of emails. And if the open rate is relatively high, then the engagement rate is also high, gaining more customers for your business. That’s not bad, is it?
The open rate in text messaging marketing is very promising because the messages directly go to the inbox. Prospects always check their phones’ inbox more than they check their emails. With that said, text messages are guaranteed to be read than ignored.
Flexible Delivery
The success of text messaging marketing does not only depend on mobile devices. It can also be achieved by landline texting or using home telephones to receive text messages. That’s why this is a very flexible delivery method, and you should consider upgrading your business telephones to a text-enabled device.
Many thriving businesses have enabled their landline number to receive SMS from customers using home phone numbers. Getting this type of service allows your business to be more accessible to your clients. You will not miss any of the messages, plus it gives you the opportunity to gain more customers. You give an impression that you are ready to be of service to anyone who reaches out to you.
How to Get Started with Business Texting Services
With just a simple Google search you are going to find numerous SMS service providers. However, like anything else, you shouldn’t depend on the first few that show up on the first page of your search. Why? Well, it’s probably more imperative to you as a business owner to rely on a service provider that does more than just pay a lot of money to be at the top of the search engines. You’ll want a landline texting company that you can build a relationship with and that becomes an extension of your brand.
Text My Main Number knows the importance of providing reliable service on a seamless platform. So much so, that free training is offered and a free trial to all new clients to make sure your business practices are successful immediately after implementing SMS.
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