FAQ’s about landline texting- the next business tool you need to make communication even easier.
Everyone knows that you text a mobile phone and call a landline, right? WRONG. While that may have been the case previously, today landline texting is more possible than ever! And it may just be the newest tool your business needs to make communicating with your customers and clients even easier.
Studies show time and again that people prefer texting over voice calls, especially young adults. In fact, according to TechJury, “American smartphone owners ages 18-24 send around 2000 texts in a month.” That’s twice as much as people ages 25-34 and ten times as much as people ages 55 and up! Now imagine sending and receiving that many phone calls in a month. You would barely have time to do anything else! In general, U.S. smartphone users send and receive five times more texts than phone calls.
Even if your demographic is a little older, landline texting can still be an incredibly effective way to communicate shorter messages quickly and conveniently. 96% of American adults own a cellphone, but there are still about 52.5 million people who do not have access to the internet via a smartphone. Most of those people do, however, still have access to SMS text messages.
With numbers like that, you may be wondering why your business has not already integrated text marketing into your overall strategy. Well, the truth is, it can be tricky to switch your phone number or add additional business numbers while informing all your customers of the changes. Not to mention the expense if you have to purchase cell phones for business use, as most people prefer not to use their personal cell phone.
Here’s the good news: you can avoid all the hassle, and still reap all the rewards, by enabling your current business landlines to accept and send text messages. Read on to learn more about landline texting and how it could benefit your business.
What happens when someone texts a landline?
There are a couple different ways that your customers can reach your landline through text.
A lot of mobile carriers already enable cell phone users to send texts to landlines. If your business landlines are not text enabled and a customer sends a text, it may arrive like a normal phone call. If the call is answered, an automated voice will read the text aloud, and you can respond with a voice message. If the call is not answered, the automated voice will leave a voicemail. This method is not the most efficient for you or your customers and may even leave the caller susceptible to additional charges from their mobile carrier.
If your landlines are text enabled, the process is much simpler and more accessible for both parties. Landline texting services allow business phones to receive and send texts on a computer browser or in a mobile app. Not only does this make the customer experience more convenient, but it also simplifies the setup from the business’ end because you don’t have to change your number.
Will text enabling a landline affect my phone calls?
Nope! Landline texting does not interfere with regular voice calls.
Even though your incoming phone calls and text messages are being sent to the same number, they are arriving two different ways. Phone calls will still go through your telephone provider, as usual, but texts will be arriving via the internet.
Technically, text messages are not being delivered to your landline. They are being sent to your phone number, but you will use an internet browser or mobile app to send and receive texts. This means you can accept voice calls and text messages to the same landline phone number simultaneously!
Can you text from a landline?
Yes! You can either use a browser on your computer or mobile app that is connected to your chosen text service.
Can I send bulk texts without spamming my customers?
Yes! In fact, 48% of consumers prefer to receive brand updates via text. When used strategically, bulk texts can be an effective way to market to your audience. Many services even allow you to automate these messages.
The best way to implement landline texting as a marketing tool is to follow the golden rule: treat others the way you would like to be treated. Allow your customers the ability to opt-in or out of text message communication with your business. Also, consider the timing of your messages. For instance, would you like it if a business was sending you promotional texts in the middle of the night? Probably not.
What kind of business can benefit from landline texting?
The sky’s the limit! If you want to make your business even more accessible to your customers, then landline texting could be right for you!
73% of real estate businesses are already utilizing text marketing, as well as 65% of agricultural businesses and 63% of businesses in entertainment and leisure. Landline texting is also popular among construction companies, sales and repair shops, medical offices and advertisers.
Your business could use text messaging to send payment reminders, event invites, brand updates and even coupons or special discounts!
If you’re worried about integrating SMS texts into your marketing strategy, landline texting could be the path of least resistance for you and your business. It’s easy to set up because there is no need to purchase additional equipment. All you need are your existing landlines and a landline texting service.
Is landline texting affordable?
Yes! It is all about finding the service that suits your business.
I get it- all the statistics in the world don’t change the fact that you also have your bottom line to consider. Luckily, many landline texting services get that too, and provide options scaled to the needs of your particular business. A little research may be in order to find the landline texting service that is right for you.
Additionally, there is no need to worry about charges to your current phone company plan. Because landline texting is made possible through an outside service and the internet, it will not affect your phone carrier billing. Ready to get started? Contact us with any questions you may have to implement one of the most trusted landline texting services in the country.
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