When you look around, you will notice that a lot of people are absorbed in their mobile phones. It has become normal to multitask with a phone device in one hand, so it makes sense to integrate landline texting in your outbound marketing strategy. SMS marketing alone can be a successful tool for your organization but using it together with other marketing tools can take your business to a whole new level.
The world of marketing via texting is just like any other industry. It has its particular objectives, terminologies, and capabilities. Almost anybody can make use of a mobile device. Some of the most successful marketers are the ones who understand all the tools available at their disposal.
What is a Landline Texting or SMS Marketing Campaign?
A text message marketing campaign makes use of SMS (short message service) or MMS (multimedia messaging service) as a means for a business or company to send various planned messages to subscribers. Text campaigns typically include messages about things such as special events, offers, sales, coupons, or vital notifications.
Making use of a landline message platform to connect with consumers is popular across the globe and with each kind of location because people tend to pick up their mobile phones over a dozen times every day. That opens up a new world of opportunity for business owners to engage and remain connected with their customers.
As mobile technology is growing with parts such as Voice Search, VR development, and Rich Communication Services, there are not more opportunities to attract consumers.
Landline texting is in the lead as far as popularity goes with communicating with your target audience and it’s much less expensive than PPC or email campaigns so it’s most definitely worth the investment.
As marketing rapidly expands its methods and there is a rise in new online strategies from brands that are competing with one another, landline messages will allow businesses to capture the attention of their customers, develop loyalty, and offer personalized customer service to nurture their shoppers.
Because text messages have such an impressive open and response rate, and they are favored by a lot of consumers, all successful brands incorporate them in their marketing campaigns.
Having a texting strategy can seem challenging. Where do you even begin? What sort of things do you need to account for? Some ways you can use SMS to boost your marketing efforts if you integrate it with different channels like social media, ads, email, print, website, and radio/TV include:
1. Use Landline Texting to Improve Your Call-to-action Rate
Text messages are immediate, therefore, when you have a call-to-action on a digital or print ad, it prompts customers to text in and it can offer fast results such as conversions or new subscribers. Including this call-to-action through landline texting makes it easier for your audience to act immediately before they see a pitch from another brand. Landline texting as a marketing strategy makes it easier for customers to engage with your brand through various channels at once.
2. Ability to promote on various platforms
Every marketing channel can be used for a different purpose and can target various demographics. Make use of landline texting in your newsletters or social media accounts with an incentive to get exclusive offers through the program. If you create a contest campaign on one channel, text followers to let them know that subscribers will get extra bonuses. Your followers are already interested in what you’re marketing; therefore, they may want to become more intimately associated with your brand through text messages.
3. Create unique content
Instead of just copying and pasting the same content on all your channels, make each one unique. You must have a different marketing strategy for every channel because not only is the formatting different for all channels, but your audience may vary on each channel. Creating content according to the preferences and engagement styles of your audience, you make you remain exclusive.
4. Give reference to other successful channels
After you realize the channels that get the largest conversions, traffic, or engagement, you can scope out better ways to improve your marketing campaign. If there is a particular channel that you wish to promote on a slow day or to improve engagement through it, introduce your text marketing on the channel, and increase visibility. Give exclusive coupons that can be redeemed when someone signs-in or enters a specific keyword.
5. Target marketing
Determine the followers following each channel so as you can avoid over-saturating their experience with your brand. Landline texting makes it possible for you to filter people into various subscriber lists so that you can launch a text message marketing campaign based on their interaction with your brand through various channels. For people that follow you on every channel, send them a few sales texts and focus on building brand loyalty by engaging them through friendly conversations or sharing vital updates about your brand.
Benefits of Landline Texting
High response rate
Landline texting has a response rate of 45 percent when compared to social media or email communication. Almost have of smartphone users respond to text messages faster than they respond to an email message or direct message on social media. Less than 10 percent of consumers open emails from businesses, unless that message is in response to an inquiry they submitted or a notification about an order they placed.
Consumers prefer texting
Over half of consumers (over 50 percent) enjoy the concept of interacting with customer support through text messages. Some of the most popular customer service questions that can be handled by landline texting for business include the availability of products, payment confirmations, and shipping status. Previously, these communications were largely handled by email, but the existing overabundance of spam makes landline texting a better and faster option.
Customers expect to receive promotional offers through text messages
Based on research, 75 percent of all customers would like to get special offers, discounts and coupons sent as text messages to their mobile phones. A suggested strategy is to create a call-to-action message that has a sense of urgency. Limited time offers that have to be used by a particular date are great for increasing store traffic. Another approach is to encourage recipients to forward coupons to their friends and family.
Final Thoughts
Even though landline texting for business is now a remnant media outlet, small business owners should not ignore it. With the right landline texting platform, business owners can significantly improve their customer acquisition and retention processes.
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