If you own a small business, it is likely that you also have aspirations of growth and eventual world domination. Investing in a Business Texting Service may just be the new marketing technique you need to get a leg up on the competition. World domination, here we come!
In fact, although 54% of consumers say they want to receive promotions via text message, only 11% of businesses are actually meeting the demand. That means the likelihood of your competition using text message marketing is pretty low.
Stand out from the crowd and read more to find out how a business texting service can help your small business grow.
How a Business Texting Service Can Help Your Small Business Grow
Improve customer service
Implementing a business texting service into your marketing strategy is an effective way to provide the best customer service in your industry.
In fact, according to statistics, “70% of consumers want to use mobile messaging to troubleshoot issues.” It’s time to start giving the people what they want!
Everyone knows how frustrating it can be when you call a business to resolve an issue only to spend more time waiting on hold than actually speaking to someone. Don’t be that annoying business! A business texting service can provide a fast and effective alternative for your customers to reach your small business.
Superior customer service is an asset to any business, especially a small one that can benefit greatly from word of mouth. The right service will help you provide your customers with a great experience that they can recommend to all their friends.
Increase Sales
Utilize a business texting service to keep your customers up-to-date on promotions or business news.
A great way to implement text message marketing and increase sales is by sending deals or promotions to the customers on your list. Interactive content, such as some SMS campaigns, generates conversions 70% of the time whereas passive content converts only 36% of the time, according to Slicktext.
You can even add an element of exclusivity into your text campaigns. For example, if you run an ecommerce business, you could offer free shipping on orders over $50 to members of your text list only. Receiving special offers and promotions will make your customers feel valued and rewarded for handing over their precious phone numbers.
Hint: exclusive offers are also a great incentive for customers to opt-in to text message marketing.
A great product or service is one thing, but unless your marketing strategies are converting into sales, you will not be able to grow your small business. A business texting service could be the thing your business needs to get those sales rolling in.
Personalization
Many business texting services allow you to categorize the customers on your list to send them the information they actually care about.
The last thing you want as a small business is to drive your customers away with spammy messages. If you are consistently texting your customer list with information that they consider irrelevant, it will only be a matter of time before they hit that ‘Unsubscribe’ button.
Luckily, many business texting services allow you to organize your customer list based on specific classifications for more personalized campaigns. For instance, maybe your business caters to a couple different demographics, such as new moms and 18-24 year old childless women. In that case, you don’t want to expend your efforts on marketing diaper bags to the latter demographic. You want to make sure to increase your ROI and engagement with your marketing techniques as much as possible, and young women without children are not likely to buy diaper bags. Seems like a waste of a campaign, right?
Paid ads can have these results at times, as well. Even though you did your research to discover where your target demographic hangs out, either online or in person, there is no way to ensure that enough of the right people are seeing your advertisement.
The ability to personalize your text message marketing through the use of segments, however, allows you to be sure that your marketing campaign is reaching the exact right people every time.
Have More Control Over Marketing Results
Diversifying your marketing channels to include more platforms that you own will give you more control over the results.
It’s well-known in today’s business world that social media can be a great tool to build brand awareness and make more sales. However, changing algorithms can be a frustrating variable when using social media to market your small business.
For instance, Facebook is a popular and effective tool for marketing. These days, however, Facebook is more of a “pay to play” platform. The changing algorithm has limited the potential for organic reach, so marketers are forced to spend more money on paid ads.
Constantly changing social media algorithms such as these provide unforeseen challenges to marketers in ways that can be avoided when utilizing owned channels, such as an email list and text message list. Text message marketing, however, consistently produces some of the highest engagement rates at six to eight times higher than email marketing.
Of course, text message marketing probably won’t ever replace other strategies, such as email and social media. However, it does provide a great opportunity to diversify your marketing strategy through a channel that you control.
Let automation do the work for you.
Many business texting services allow you to automate campaigns, so you can be even more productive.
As a small business owner, there can seem like there is no limit to the amount of things you have to do in a day. Text message marketing doesn’t have to add to your stress level. All you have to do is set up your campaign and let automation do the rest.
Consider how often and at what times you want to send out your text message campaigns and schedule their release ahead of time. This automation will allow you to focus your valuable attention elsewhere, all the while your business texting service will be making sales!
— If you’re looking for a new marketing strategy to grow your small business, it may be time to invest in a business texting service. There are plenty of affordable options for your small business to finally start taking advantage of this powerful tool.
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