Business texting is not as dead as many people might think. Really, it’s quite the opposite because text messaging was a popular marketing channel in the 1990s and it’s just now getting a fresh breath. Even though a couple of decades back SMS was the public’s favorite channel to communicate on, today, it has also changed into one of the most powerful marketing tools. In the past several years, the power of Text My Main Number’s business texting services has proven to be fruitful for many brands. As stated by the
Gartner 2016 Digital Channel Survey, SMS is one of the top four most popular marketing tools today. Additionally, it is projected that
49 million people will opt-in to business texting by the year 2020. If you’re questioning how to go about retaining your customers for the long and successful lifespan of your business, then you should start using the Text My Main Number business texting services. You will also boost conversion rates through business texting and attain high engagement rates.
Safe and Reliable
Your marketing agents put a lot of energy into fashioning a campaign, be it an SMS campaign or any other type of advertisement, you want it to reach the people and invite the engagement or interest you’re shooting for. But how can a business be sure that they’ll get the outcome they’re aiming for and that the ad you create won’t be wasted? The only platform that can assure that your message will be seen by people is mass text messaging. Business texting is one of the most dependable marketing channels in the entire world.
The public carries their mobile devices with them at all times and they instantly react to anything they receive or when they see a notification on their screen. Based on statistics,
90% of text messages are read in 3 minutes of being received. They’re not typically ignored or deleted or thrown into the spam folder, but they are in fact read. So, when using text messages for marketing, you’re pretty much guaranteeing that almost all your customers are getting and reading the messages you send. This level of reliability is the reason that business texting is trending in 2019.
Improved Conversion Rates
Mass
text messaging can really help drive your business conversions. Since people see all of your messages, you can engage them without difficulty and improve your conversion rates. But in order to boost the engagement percentage, you can’t just send a message for the sake of sending a message. You need to wisely analyze your subscriber’s needs and deliver value to them via your text messaging approach. If you do it right, you will effectively improve conversions through business texting.
There are plenty of ways to improve your conversion rates with business texting. For instance, you can use call-to-actions (CTAs) that will motivate your subscriber to take an action with a simple click of a link or by sending a special promotional coupon code that can be used on your web store or brick-and-mortar location. The URLs in the text messages that will bring your prospect of customer to your website (or any particular landing page) will be trackable, which is tremendously valuable for investigating your performance results. You can examine your marketing campaigns based on how they performed and recognize how clickable they were to the audience. When you continuously collect and evaluate this type of data, you’ll be able to pinpoint the text messages that performed the best and that helped you boost your conversion rates. That’s how SMS campaigns can improve conversions, because of their high open rates.
High Retention Rates
All business owners know the extreme value and significance of customer retention. Brands that focus on customer acquisition instead of retention are committing a huge mistake towards the longevity of the success of their company. The chief trait of retention marketing is knowing how to satisfy your consumers. In 2019, business texting is believed to play a major role in the entirety of your marketing strategy because of the way it helps increase your satisfaction rate. Reaching a high retention rate is what will develop a customer base and there are particular promotional techniques that you can implement with SMS that will help you transform them into returning customers.
Using a business text service for marketing will create a stronger bond and connection between your company and your audience. You can keep them updated on your upcoming and current sales and include text that demonstrates that you care about them. Send them coupon code offers that promote your newer products or services. You can also take a special weekend to not only promote a limited time sale, but to use that weekend for research and see
how well your efforts converted into sales.
You can also use text messages to reach out to customers and get their feedback about the way your brand serviced them. Connecting with your audience to get their feedback is extremely vital to retention marketing, and business texting services make it very easy to accumulate reviews. All you have to do is utilize one of the
Text My Main Number features that allows you to send a feedback template form asking your audience to fill it out and also offer them a small reward for completing it, like a promo discount code. So, if you’ve been wondering how to boost your customer retention rate, you should start leveraging the influence of an SMS platform.
The Advantage of Business texting
One of the biggest advantages of
business texting over other any other communication platform is that its immense coverage. You can expand your list of subscribers and add as many people as you want to. Mass text marketing is an excellent tool because you can take your time to design an operative text messaging campaign and in the very next second it will literally be in the palm of your customer’s hand. The best part is that this resourceful marketing tool is inexpensive, and contrary to other forms of guerilla marketing like handing out flyers, you won’t have to spend money on the distribution part. It’s really just that simple!
Using the Text My Main Number business texting service is the best way to distribute your message to thousands of prospects and customers in a matter of seconds.
Start a free trial and test the business texting waters for your next marketing campaign today!
