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The Secret to SMS Marketing through Business Texting

Business texting is proving to be the most valuable SMS marketing approach for brands who are looking for a new and innovative way to connect with their audience. Click to read how business texting can help you strengthen your advertising strategy. Contrary to popular belief, business texting isn’t a fading method for advertising – while it’s true that it is a traditional one, you shouldn’t underestimate its potentiall. Can we change this sentence, not mention that it’s fading. In fact, SMS marketing is the most direct way to connect with customers and send them updates and notifications that they’ll receive instantly. The element that makes business texting so valuable is that it has the ability to be integrated with other methods of advertising. When you use SMS marketing for your business, you’ll be completing the circle around your promotional approaches by connecting the dots between your different tactics and completing your marketing strategy. The following ideas will teach you how to implement business texting in your business and integrate it with other marketing methods. Connecting Business Texting to Email The most trying stage when it comes to the development of an effective business texting strategy is knowing how to get started. Text My Main Number makes this challenging first step easy for you because our GUI admin panel and features are seamless to set up. Instead of recreating the wheel, we suggest that you turn to the existing resources you have in place such as the existing email contacts in your database. Using that list of email subscribers, you can send out a newsletter and include an announcement about your recently added channel of communication – business texting – and then include information on how your customers and prospects can reach you via text messaging. This is an excellent way to build loyalty with your customers because they will appreciate the fact that you’ve applied a new way to expand your reach for their own convenience.  Use Business Texting to Send Reminders When sending notifications and reminders you must make sure that you don’t cross the fine line over to annoyance. As we mentioned in the introduction, business texting is a direct way to connect with your customers, but it is vital to your relationship with your audience that you don’t misuse this opportunity and violate their privacy. Proper SMS marketing is about knowing the right time to send text messages and placing strategy in front of quality. Business texting can be a very effective channel so you should utilize it to send out reminders and also share information about your special offers, new products, promote your social media accounts, and invite people to join your email subscription. Reach Your Leads and Prospects All business industries can leverage from SMS business texting. What makes SMS more useful than any other form of marketing is the fact that its benefits extend to your leads and prospects, as well. The most operative way to convert prospects and leads into customers is to intrigue their interest in your business by offering coupons, discounts, and special gifts. In order to increase your database of loyal customers, you’ll need to make your offers exclusive to them so that you can reap the benefits in their satisfied response. Polls and Surveys SMS text marketing is also a great way to collect information about your business. The future of your company depends on the satisfaction rate of your customers, which is why you should regularly update yourself on the subject. Through SMS text messages, you can enable your correspondents to rate your business using a simple scale. Not only will this provide you with valuable insight about your customer’s experience, but it’s also a form of return data that’s easy to process. Your customers will find an SMS text message an effortless way to provide you with information; you won’t have problems with getting them to answer your surveys. Add Links to Your Texts Once you start your SMS marketing campaign, it’s only natural that you publish that news on your website. However, this isn’t a one-way street. Your SMS text message can also contain links. Based on the subject of your text message, you can send your customers a direct link to one of your products, your blog post, or your landing page. Naturally, make sure that your website is mobile friendly before you do so. Increase Your Event Attendance If you would like to increase the popularity of your company events, you should know that SMS marketing is the right way to do so. This is the part where you should get familiar with the drip marketing method. This method involves strategic sharing of information. To be sure that your event attendance will reach a satisfying rate, you should have your customers save the date and remind them to do so at least a month before your event. However, this information can easily slip someone’s mind, which is why you should once again send out texts regarding your event a week before it occurs. You can then repeat the process three days prior, one day before, and on the actual date. You’ll be quite satisfied with the turnout once you conduct this strategy. In addition, you should know that this isn’t the only way to use SMS text marketing to promote your event; you should explore other options as well. Sharing Content on Social Media As you know, social media has a broad reach with the public and it’s an excellent platform for spreading the word and let everyone know that you’re now using business texting. Just like we spoke about earlier in terms of your website and using SMS marketing, you also want to integrate text messaging with your social media accounts. You can actually enable the texting function on Instagram by adding your landing or VoIP phone number on your profile. Then, when you go to promote an ad or post, you can select the “text now” function as the call-to-action on the post. This will allow your audience to send a text message to inquire more about your offer. Feel free to add an incentive like a discount or free gift to make your promo ad even more attractive and push your followers to press that text button! This is just one example of how you can use business texting with social media, but if you play around with the options or settings on all of your online profiles, we’re sure you’ll find even more ways to integrate texting with your marketing efforts. Want to start using business texting for your SMS marketing efforts? Start a free Text My Main Number trial today!