Using a landline message platform to connect with consumers is being used across the globe and with each type of demographic because people tend to pick up their smartphones over a dozen times each day. That opens up a world of opportunity for businesses to engage and stay connected with their loyal customers.
As mobile technology is evolving with components like VR development, Voice Search, and Rich Communication Services, we will see even more opportunities to attract consumers even more. But never fear because landline messages are in the lead as the most popular way to communicate with your target audience and it’s much less expensive than PPC or email campaigns so it’s most definitely worth the investment.
As marketing rapidly develops its methods and there is an increase in new online strategies from brands who are competing with one another, landline messages will allow businesses to grab their consumer’s attention, build loyalty, and provide personalized customer service to nurture their shoppers. Being that text messages has such an impressive open and response rate and is favored by most consumers; most successful brands follow these 4 key facts below.
4 Reasons Your Business Must Use Landline Messages to Communicate
1. Using landline messages for marketing is paving the way for other technologies
79% of Digital Marketers who focus on mobile advertising are more likely to use other mobile marketing methods in conjunction with SMS. (Source)
The main reason that is, is because the proof is in the pudding. If adding landline messages to the marketing plan is effective, then it only makes sense that the target audience is seemingly comfortable with utilizing modern technology which means it will only enhance the overall digital methods being used to promote the brand and its products or services.
Landline message campaigns also set customers up to connecting and recognizing a company’s other mobile campaigns, assist with exposure and response rates, all while strengthening the relevance and the positive image that they view the brand in.
2. The next big mobile marketing method: Rich Communication Services (which is worth billions)
It is estimated that Rich Communication Services will be worth $74 billion by the year 2021. (Source)
So what exactly is Rich Communication Services (RCS)? Introduced by TechCrunch, GSMA, OpenMarket andGartner, as “a messaging standard that has the potential to tie together SMS and other chat apps”. RCS is planned to overhaul landline messages into a messaging system that compliments Apple’s iMessage texting service, by offering group chat, read receipts, video, and all the comprehensive functionality of an APP or webpage. It was first developed in 2008 and was promoted by the GSMA Association, Google is now developing and implementing it together with the core carrier networks.
3. Most people use landline message for business
80% of people who own mobile devices use landline message for business purposes (Source)
In today’s world where people are always on the go, people are finding themselves mixing business with pleasure wherever they go. It is not abnormal for people in business to be out with the family and have to answer a few text messages or reply to several emails on the go. Time is of the essence when it comes to closing deals/sales and communicating with vendors or clients while you’re enjoying leisure time with friends and family “is a thing” now.
Customer are becoming more accustomed to text messaging businesses for a variety of purposes like:
- Ask product or service questions
- Confirm appointments
- Request status of an order
- Request tracking information
- Submit a review
- Request return labels
- And much more!
With the number of motives a customer has to send a landline message to a company, the time of day that their inquiry comes in will vary based on their lifestyle. So your outreach strategy and response time has to match theirs. Business owners need to take advantage of this open-minded method of using mobile phones and then find innovative tactics to incorporate landline messages into their marketing plans and customer service strategies.
4. More brands plan to use landlines messages for their marketing approach in the future instead of email
20% of mobile marketers plan on using landlines messages in their marketing strategies (Source)
If it’s working, keep it going! Or is a better saying, “if it’s not broke, don’t fix it”? Either saying is valid in terms of what is bringing in sales conversions with any type of marketing. Yes, it’s a great idea to employ various marketing methods so that you cast a wide net of consumers, but your target audience is versatile, and your marketing methods have to match that. That means that while you may be using various marketing techniques to capture your consumer’s attention, SMS is leading the way so it’s safe to say that all brands should be using it more.
As more and more research studies prove the success of landline message marketing strategies, the attention in this area has increased in popularity across many industries. With one in five marketing professionals forecasting the increased use of landline messages in the next year, it is no wonder that only 14% of marketing professionals positioned email campaigns into their marketing plans.
Percentage of Marketing Leaders Who Use (orange) or Plan to Use (blue) the Following Channels over the Next Twelve Months (Salesforce)
In conclusion, using landline messages is a clear and easy win for online marketers to complement their existing marketing methods and engage their customers in a compassionate manner. Mobile communication doesn’t have to be complicated. That’s why the leading landline message platforms provide a free trial to offer you an invaluable opportunity to test the most popular method to reach consumers. When you need to get a promotion out and get a response from customers, why on earth wouldn’t you use the communication platform that’s getting results? Just like Rich Media, RCS, and iMessage, you can progressively offer the interactivity and functionality of an app or email by way of the tried-and-trusted format of a landline message.