In previous articles we’ve reviewed how you can send text messages to gain subscribers using your text enabled landline phone number. In this article, we’re going to go over the best practices to send mobile coupons to those subscribers using the Text My Main Number landline texting platform.

90% of mobile users that are subscribed to receive text messages from a business have expressed that the reason they’ve agreed to receive texts, is because they’d like to be notified about discounts and other promotional offers. With that in mind, it’s important that companies who use landline texting services know how to use the platform as a tool that will increase engagement while boosting sales numbers.

How you approach sending mobile coupons entails the creation of a strategic plan that will guarantee success. You must make sure that:

• You keep messages personalized
• You’re catering to your customer’s needs and interests
• You value your offer appropriately
• You know the best days and times to send your landline message

Don’t get scared! We know it can sound like the science behind sending mobile coupons is complicated, but the truth is it’s not. We just want to review the simple things you need to keep in mind in order to increase the chances of getting the results you seek. So, don’t press that send button until you read the remainder of this article!

3 Tips to Increase the Success of Your Landline Texting Mobile Coupon Campaigns

Like anything you do that is pre-planned, you’ll want to deliver your mobile coupons using your text enabled landline phone number with a strategy that decreases unpredictability. Here’s what you want to think about:

Building a Loyalty Program with Your Audience

Use your landline message wisely and consider exactly who you are sending your texts to. Did they text you with a specific keyword to redeem their coupon code? Did you send a bulk message out for them to redeem a coupon code? Are these your abandoned cart shoppers? Whoever they are, it’s crucial that your audience knows how they can easily redeem their coupon so they can keep coming back to your website for more interaction and shopping.

Building a loyalty program for your brick-and-mortar store or online store is best achieved using a landline texting platform where you can send your audience personalized messages that include an incentive. By offering this incentive, you’re making the decision to opt-in to your list of subscribers more attractive. This is your open door to build a bond with consumers who will now trust your brand and you can bet they will not only redeem the mobile coupon you send, but they may even share it with friends and family.

Distributions Strategy

Alright you’ve got them hooked! Now you need to know the best days and times to send text messages to your audience using the Text My Main Number landline texting platform.

Use your new bond with your subscribers strategically and make sure that you distribute your offers to them with a calculated plan. For example, you don’t want to send someone who works the overnight shift a text message at 10:00 am when they’re probably sleeping and the alert on their mobile device annoys them. So, what do you do to avoid that? Create lists!

With the Text My Main Number text to landline admin panel, you can create groups. Then you can send your offers in SMS bulk messages based on their preference, lifestyle, or shopping behaviors. By considering your audience, you’re inadvertently building a relationship that may lead to a customer who makes regular purchases because they like the way your brand treats them. Here are some of the things to calculate when scheduling your landline texting marketing campaigns:

• How has the engagement been between you and this group of subscribers? Do they barely buy from you? This may be the group you want to offer a little more of a discount to in order to rebuild with them.
• Is it holiday season? Who were last year’s big holiday shoppers? This may be a group you want to create to push sales for the holidays. Send them early bird specials to bring them back before the rest of the crowd.
• Who are your usual abandoned cart shoppers? This may be the group that needs more than one text message to help them with their lack of follow-through. You may want to schedule a few texts over a week’s time at different hours of the day.

Measure Your Metrics with Landline texting

In this much-needed final step that you NEVER want to overlook, you’ll have the ability to read, analyze, and understand how effective your SMS marketing campaign went. Here’s what you’re looking for:

List Growth – Did you list of subscribers grow during your landline texting campaign? You can calculate these results by the week, month, and finally by year. If you see steady growth, chances are your acquiring more customer and more importantly, retaining them.

Coupon Redemption – Most website hosts have analytical reporting tools that will allow you to track how many customers redeemed a specific coupon code. Just by reading the number of people that took advantage of your offer will give you a good idea about how successful your campaign was.

ROI – Checking your return on investment is a needed metric because people spend thousands upon thousands of dollars on marketing techniques that don’t have any profit return. Text to landline services are one of the most inexpensive tools a business can utilize for many daily tasks, including marketing. For the same amount of money, you’re spending to deploy this communication channel, you can also advertise promotions. Not many communication tools out there can offer you the same. To stay up to date with the latest and greatest landline texting marketing campaign tactics, be sure to read articles on our blog.

As the holiday season approaches us quickly, the team at Text My Main Number has put together a list that can be used for your landline texting campaigns. For business who have a text enable landline phone number, now’s the time to start planning your SMS marketing campaigns so that you can execute them with enough time to ensure boosted revenue for the holidays.

The holiday season is the most popular time for consumers to spend money on gifts and everyone loves shopping for good deals more than items. To help your audience cut down on coupon research online, make sure you get on board with the most popular communication trend and convert your business phone number into a text enabled landline phone line where you’ll be able to send messages announcing your upcoming promotions. Your recipients will be able to reply with any questions they may have which will open the floor for your staff to provide convenient and quick customer service.

With the Text My Main Number text messaging platform, you can also take advantage of text to landline marketing campaign features like:

• Allow users to chat in Realtime via landline texting to expedite their purchase
• Send bulk messages with promotional discount information
• Sending MMS to show images of products you recommend
• Send links to request feedback on their shopping experience
• Send links to forms requesting them to review a product

 To help jump start your marketing plan for the upcoming holiday season, here are the:

 3 Top Text to Landline Messages for the Holiday Season

Call-to-Action Holiday Offers

Not only is the holiday season a great time to share promotional offers, but it’s also the perfect time to grow your list of subscribers. Create a post for your social media channels and make sure to offer an extra discount for new sign ups.

Irresistible MMS

Sending images and videos of items you know your consumers simply won’t be able to resist is a great way to attract sales. For example, restaurants who have text to landline services enabled to their business phone number can really take advantage of this marketing tactic because drool-worthy food pics are all the rage. Especially if you send your message out in bulk close to lunch or dinner time.

Mobile Coupons

Consumers between the ages of 24-35 have expressed that they prefer messages from retailers that include coupons. Surveys have shown that people redeem mobile coupons 10 times more than coupons sent via email. The truth is people read their text messages more than they do their emails, so sending coupons directly to the palm of your customer’s hands during your landline texting marketing campaign for the holiday season is the way to go. To learn how to generate more sales during the holiday season, try the Text My Main Number free trial for a couple of weeks this month and we’ll provide you with free training so that you’re all squared away before you launch your holiday marketing campaign with your new text enabled landline phone number!

Screen time has become a part of everyone’s daily life. In turn, this has had a major influence in the way we educate our youth. It only made sense for educators and administrative staff to implement a channel that would help streamline the tasks of teachers, parents, and students. That’s where landline text messaging comes into place.

Text My Main Number developed a landline texting platform that allows parents to send and receive messages directly to the school’s main phone number. Even daycares and universities have jumped on board with using this system that keeps all parties up to date with announcements and important notifications.

Sending and receiving a landline message is the quickest and most efficient way to communicate, especially when you need to send an alert or announce unexpected changes like:

• Early dismissal due to weather conditions
• Emergencies
• Attendance
• School event cancellations
• Request for meeting
• Visits to the nurse’s office
• PTA meeting details
• Information about parent/teacher meetings
• Links to forms
• Event announcements
• And much more!

Text to landline features makes it simple for thousands of parents, especially working parents who may not be able to answer phone calls during the business day. However, with 90% of text messages being read within minutes of being received, the chances of faster communication between educational institutes and parents has increased with the use of text enabled landline phone numbers.  

In the remainder of this article we will review some of the more common features of landline texting for grade schools, colleges, and even day cares who have text enabled landline phone numbers to send landline messages via SMS.

How Schools Are Using Text Messaging Services

Cancellation Announcements

Schools can send parents an SMS alert when there has been a class or after school activity cancellation to ensure that everyone is aware of the change and proper transportation can be arranged.

Alerts During an Emergency

During an unexpected emergency, it will only take a few seconds to alert parents and students of any immediate security or safety concern.

Reminders

To avoid missing important deadlines, school staff can easily learn how to text from landline phone numbers to send messages to students to remind them about due dates for assignments.

Fundraising

Text to landline campaigns aren’t just for businesses, schools have begun to take advantage of the Text My Main Line platform to successfully raise funds for school events.

Report Card Notifications

Now parents can receive a heads up via SMS so they know when they can expect to receive report cards.

Cyberbullying/bullying Hotline

With cyberbullying on the rise, parents appreciate receiving notifications about resources and data about cyberbullying that helps them enforce coping tools.

Assignment Notifications

Teachers are heavily using landline texting to send notifications about assignments which also comes in handy for students who were absent from class. Sending a landline message with a link to handouts and other learning material has also become cost efficient because schools are saving on printing costs.

While these 7 ways school are using text to landline services are the most common uses, there are so many more features to take advantage of. If you feel your day care, grade school, or university can definitely take advantage of using the most common form of communication between parents, students, and their educational institute, please do not hesitate to contact us for a quick consultation before you start your free trial with Text My Main Number.

It’s become extremely difficult for brands to stand out amongst their competitors because every channel has either burned its bridges or is so oversaturated in promotional ads that people have become accustomed to just scroll right past them or click to close out advertisement from their screens. If this sounds familiar to you, and you’re struggling to grab your consumer’s attention, read on (Business Texting).

It doesn’t matter the size of your business, gaining and retaining customers is and always will be the focal point for all companies. While consumers are over email marketing and promo ads, the one channel they’re not ever going to stop using all day, every day, is texting.

Business texting is being implemented across all industries because it has improved productivity and enhanced communication with consumers. Think about what you access more each day. Do you read and reply to text messages more than you check your email or social media profiles each day? Yes, you do and so does nearly everyone in the country.

If you haven’t text-enabled your business phone number to receive and send SMS it’s time you do, and the remainder of this post is aimed towards helping you understand why every industry is deploying business texting.

SMS Business Texting for Promotions

No other communication channel can guarantee a read rate of 99% like business texting can and with the service being so cost-effective, it’s quite an appealing platform to promote sales.

If you’re running a limited time promotion, the best marketing method would be SMS because messages will be read within minutes of being received. Half of those messages will be opened within 6 hours and traffic to your website will start increasing.

SMS Marketing Campaigns

All experienced marketers know the “rule of seven” which states that you must reach your target audience by marketing to them through multiple channels using a variety of methods. That’s the only way you’ll convert a lead to a customer.

What’s up for debate is how many connections it takes for a sales conversion. What is crystal clear is that you must integrate your marketing campaign tactics and business texting is an effective marketing tool to add to your funnel. Not only can you combine your text messaging with emails, but by doing so you’re allowing your audience to engage with your brand on multiple communication channels. In time, you’ll be able to pull reports that demonstrate which channel your consumers prefer.

Order Placing

You’ve probably noticed by now how a lot of companies allow you to download their mobile app to process orders like Dunkin Donuts for example, but other companies like Domino’s Pizza, make it even easier by allowing you to use business texting to place orders. So instead of having to open a profile on the app, fill out a bunch of forms, and more time-consuming processes, you can quickly send a text message to simplify your order placing.

SMS Product/Service Launches

SMS business texting is an excellent platform to sue when you’re looking to launch a new product or service. You can count on:

• Open rates that beat any other channel
• Sending links to your website or app
• Connecting with consumers on a personal level

Of course, you would only be able to promote your product launch to an existing list of subscribers who have opted in to receive text messages. It’s still an excellent way to launch a product/service and if you need to pay to gain access to a third-party list of consumers who have opted in to receive offers, even better.

SMS Appointment Reminders

One of the biggest problems that many offices face is no call/no shows. If you have a medical practice, insurance agency, legal practice, or offer any type of professional service, it would be convenient to have a business texting platform that can send appointment reminders. An SMS platform allows people to reply to confirm, change, or cancel their appointments.

Business Texting Updates/Notifications

You can use a business texting service to send customers order updates in addition to service updates. For example, a service professional who has an HVAC service company would be able to notify their customers when their technician is on the way. Or say you own a pest control company and you have the ability to complete a treatment when the customer is not home, you can send a text to notify the customer that the service has been completed. Not to mention, you can even send MMS to show them how the job looks via picture or video!

SMS Customer Service with Business Texting

Think about yourself as a customer. Do you want to communicate with a brand instantly or do you want to send an email and await a response? Better yet, do you want to call by phone and spend a long time waiting on hold? No, you don’t. Customer want speedy service when they’re interested in a product or service but have some questions they need answered. You can have your sales team logging into the business texting admin panel all day to answer potential and existing customer inquiries. They can instantly:

• Get answers to their product or service inquiries
• Get pricing information
• Order status
• Request information on returns and refunds
• Tracking information
• Schedule a consult
• Receive links to forms
• Provide feedback

…and that’s just to name a few

While we only scratched the surface of the benefits of SMS business texting in this article, we hope we shed light to how effective this communication channel is. If you’re looking to improve your daily operations, increase your lead conversions, improve customer service, and help your brand stand out above your competitors, we strongly suggest that you at least sign up for a free trial to give it a test run. Go back up to the top of this article and then skim through the main points because we are certain you will find that business texting has components that will only enhance your business plan.

Even the smallest businesses know that training new employees is imperative to the success of the company. The onboarding period is especially important and it’s those initial training weeks that help you filter out the long vs. short term employees.

As crucial as molding new employees to the company’s standards and culture, it’s astounding how often new employees are neglected. It’s usually due to how busy everyone is with the company’s daily operations or the lack of proper training tools to complete onboarding appropriately. The end result is low morale and mediocre work ethics.

We’ve just described the problem that many companies face with onboarding, and now we’re going to review how landing texting is helping recruiters and human resource departments with the solution.

Landline Texting Ideas to Help with New Hires

Sending Automated Onboarding Documents

With the Text My Main Number landline texting platform you have the ability to send automated templates to new staff members. During the first month of the training process, new hires have a ton of documents to review and fill out such as employment applications, contracts, handbooks, and company policies. You can use a landline texting platform to schedule sending templates for each category of documents. You can also schedule reminders for those new employees who have skipped completing any of the needed documents rather than allowing a manager to overlook it because they’re so busy with everything else.

Confirming Data and Credentials

After you’ve selected the right candidate to join your team, there are many tasks to follow. You have to set them up in your system, collect tax documents, set up their logins, and check their credentials. Employees start to copy and paste information over document by document which is quite time consuming all while they could be using some of that time to start training. If it’s a large company, there are also various department heads they need to meet with.

Trim down the amount of time it takes to step out of your office, find the employee, and confirm data that seems to be mismatched with other forms they’ve filled out by sending them a text message asking them to verify information. You can also utilize the landline texting platform to schedule and confirm appointments with the different departments they have to meet with.

Contact Lists

Once you’ve decided on who to hire, that new staff member will want to know who they report to and when to reach out to, which supervisor or manager. You can send a list of staff members with their listed roles via SMS using a landline texting platform. You can copy and paste the information from a saved document onto your online admin panel and click send. It’s just that easy!

Sending contact lists through a text also allows the recipient to import their new contacts to their smartphones. Each time the contact lists changes, you can simply update it on your saved document and then copy and paste it into a mass message to the entire staff.

Assigning Tasks and Reminders with landline texting

Starting a new job can be overwhelming to people because of all the new things they need to learn, remembering everyone’s name, understanding how to operate new systems, and meetings they have to attend. During this initial period is when most mistakes happen.

Use landline texting to send reminders about what needs to be done and by when. Assigning tasks to them via text so they can review as often as they need to and keep the messages friendly so that it’s just as personalized as an in-person interaction. Management will be grateful that things are getting done on time, and employees will be grateful of the direction your guidance is helping them with.

Surveys with landline texting

Ongoing improvement is what enhances any process in any company. To learn how management can improve the training process there’s only one group of people to ask. The trainees. Sure, you can invite them into your office to have a long meeting and ask them OR your can send them a survey that is scheduled to go out upon completion of their training period.

You can use the Text My Main Number automated templates feature to send surveys which is convenient and inspires individuals to provide true in-depth response about which areas of training can use improvement.

A Few Rules of Thumb:

The first letter in SMS stands for short.

Keep it short! Employees will be reading your landline texting messages through their cellphones, so anything longer than a couple of sentences goes in an email.

Don’t bombard new hires with text messages.

Sending a plethora of messages each day is not best practice. You’re looking to employ landline texting for convenience and not to overwhelm anyone.

A reply is not always required.

You’re trying to automate the onboarding process so it’s not necessary for new hires to reply to each text message they receive. If they miss out on anything or forget to submit any documents, you send a reminder later on.

Conclusion:

Now that we’ve reviewed how landline texting can help onboard new staff members, don’t forget about your remote workers too. They’re not in the office to receive documents, in-person training, and attend meetings. However, just like technology has facilitated communication with SMS, there are other online tools for remote workers like web meetings and other virtual training tools.

Landline texting is changing business operations all over the world because of its efficiency and increased response rates. In terms of utilizing a text messaging platform for your hiring process, we hope this article shed some light on just how much easier you can make it. Move away from the ancient hiring processes and get on board with landline text by starting a free trial with Text My Main Number today!

Once upon a time people were under the assumption that email would be replaced by social media and that avoiding spam words in subject lines would be the way to go to encourage readers to open marketing emails. These misconceptions typically come from marketers who tend to spread falsehoods each time a new marketing channel is launched (business texting ).

Well the same rumors about those who use business texting or SMS marketing ring true. Even though the benefits of business texting have proven to be fruitful, there are many brands out there that still haven’t jumped on board. Why you ask? Well, it appears they’re confused about what’s a fact and what is fictional about the platform.

In this post, we’re going to uncover some of the top misconceptions about business texting and SMS marketing.

SMS Marketing Isn’t as Effective as Email

Says who? For those who believe that email is more effective than business texting or that social media is the end all, be all, we have news for you. Not everyone has email set up on their mobile phones, but everyone has text messaging services. Plus, most people have tons of unread emails sitting on their phones “to check later” while everyone checks texts right away. In fact, it’s proven that most text messages are read within minutes of being received.

So, if you were to send out an email to announce a new product or service and at the same time you send out a text with the same announcement, which do you think will be read first? That’s right! Not the email.

With text messages having a higher open rate than emails, there is no way that people will open their email before they would open a text message.

SMS Marketing Isn’t Worth It

We want to assure you that if you’re looking to consider business texting, it’s one of the most valuable forms of marketing you can implement. If you compare it to your other marketing methods, SMS marketing doesn’t entail endless hours of training, costly setups, or even software that requires you to hire a third-party to install it for you.

There are business texting platforms that help you get started right away and offer free training assistance to help you navigate their easy-to-use admin panel to manage your SMS marketing. In other words, it takes very little time to get you setup and is less expensive than any nearly all other marketing tools.

Only the Younger Generations Use Text Messaging

Big mistake! Big, big mistake! This is one of the biggest SMS marketing fictions around and usually it’s a story told by an older marketer. Which is not only deceitful but ends up hurting companies who’s target audience consists of Baby Boomers and Generation Xers. Next thing you know, companies who would benefit from business texting services end up throwing away the possibility of opening up a new and fruitful marketing channel.

Truth be told, people over the age of 50 have smartphones just like the other generations and according to the Pew Research Center, over 67% of them use text messaging as a form of communicating.

We get why this piece of fiction is believable since older people are considered less tech savvy but that has nothing to do with their use of text messaging.

People See Business Texting as Spam

What channel do you know of that doesn’t have any spam? Spam is in your email, your browser, your TV, and in some homes, your kitchen cabinet. OK fine, that last one is not the same type of spam but you get our point. SMS marketing isn’t to be blamed for the existence of spam; bad marketers are. A text message from a brand should be humanized and naturally grab your audience’s attention in a way that will make them want to interact with your brand.

Statistics show that 9 out of 10 people welcome text messages from companies, and especially because they want to receive promotional offers. So in essence they’re saying “sure send me spam so long as you include a discount on my next order.” While they’re willing to opt in to receive marketing texts from you, the key in not having them opt out is to keep your messages short, inviting, and personalized. They would much rather read two lines from your business in 15 seconds or less than to watch a long drawn out commercial on television in the middle of their favorite show.

Business Texting is a One-Way Street

Wrong again! This piece of fiction is probably the silliest one mentioned in this article. With the Text My Main Number business texting platform you can text-enable your business phone number to send and receive text messages. So not only can you send marketing texts, but your leads and customers can reply to you as well. SMS marketing isn’t just a read-only tool, it is in fact a two-way street.

You can also use business texting service features to send pictures and videos, notifications, surveys, confirm appointments, send forms, chat, create templates, and invoicing.

Conclusion

Having the ability to decipher fact vs. fiction when it comes to business texting or SMS marketing is the first and most vital step in employing the most effective marketing tool for your business. Don’t let all of the false information out there sway you from taking a step that may change the marketing game in a positive way for your brand.

Remember that business texting is used for way more than marketing, it’s also an excellent way to enhance your customer service practices too. If you deploy the right strategy, you’ll see a vast improvement in your ROI and a higher response rate from your consumers.

We hope we were able to clear some fictional cobwebs in this article so that you can do away with any hesitation you may have about adding the most effective marketing channel to your business marketing strategies. Business texting and SMS marketing can and will boost all areas of your daily operations without a doubt.Start your free business texting trial and launch your first SMS marketing campaign with Text My Main Number.

SMS Mobile Texting Solutions for Your E-Commerce Business

SMS mobile texting can really drive sales to help your e-commerce business grow. So long as you implement the right methods to connect to your target consumers and loyal customers, you will establish a relationship that will not only develop a level of trust between your brand and your audience, but also boost revenue.

Here are some examples of how SMS mobile texting can help you grow your e-commerce business.

Special Events & Sales

Announce exclusive sales and special events using SMS mobile texting. Create a special keyword for your marketing campaign and send a direct message to your subscribers to let them know about the special discount. When your selected audience uses the keyword at checkout, they will instantly receive the allotted markdown.

Order Status & Shipping Information

It is a known fact that SMS is one of the fastest ways to communicate with a customer aside from an actual phone call. With messages being read within 3 minutes of receiving them, you can say this is the most instant way to let customers know about any updates to their order or notify them of any shipping information.

Save Potential Sales from the Abandoned Carts

When a customer adds items to their shopping cart on your website, they have a level of intent to purchase. For whatever reason, many customers leave the items in their cart without completing their purchase. It may be that they’d like to come back later and forget, it could be that they wanted to see what the total would be so that when they’re ready to buy, they’re prepared to spend that amount. Whatever the reason may be, it’s up to you not to let the completed sale escape! You can use mobile texting to remind them or even offer a discount if they click the link you provide via text to complete their order.

Lure Consumers in With Images

Mobile texting isn’t just limited to sending words and links. Since MMS is supported, you can also send images and videos to promote your upcoming sales.

Immediate Feedback

When you’re looking to get immediate feedback from your customers, send them a survey immediately after they’ve purchased items from your online store and include questions about how satisfied they are with their shopping experience.

Instant Customer Service

Customer service plays a major role in how successful your e-commerce business will be. With consumers preferring mobile texting to communicate over making phone calls, it’s a no brainer that more online stores are implementing SMS to enhance their customer’s experience. Text messages are instant and more personalized than an email so allow your customer to text your business phone number for instant customer service.

Tailored Merchandise Ideas

Help your customers decide what to purchase by suggesting merchandise that may interest them. If you’re running low on stock for an item that matches their previous buying history, send them a text to let them know and encourage them to act fast before it’s sold out.

Special Event Texts

An excellent way to change up your mobile marketing approach is to send special events texts to keep your subscribers interested. You don’t want it to seem like you only reach out to promote and get them to buy products. For example, you can offer a special discount for their birthday which comes across as a personalized and exclusive gesture.

Reactivating Customers

Many e-commerce businesses are turning to mobile texting to retain consumers by sending reminders to purchase an item when they haven’t heard from them in a while. This works great for items that would possibly need a refill or reorder like supplements, skin care, pharmaceuticals, or food and beverage items.

Encourage Indecisive Customers

Encourage customers who are on the fence about buying a product. Usually these are the customers that inquire about a product but then drop off the website without completing their purchase. To inspire them to buy, you can send a follow up text message to see if there is anything else you can assist with and personalize the conversation to convert their inquiry into a sale.

Mobile Texting Vs Traditional Marketing

It’s been about 20 years since the internet boom changed the way people browse and shop as we entered the digital era. That in turn changed marketing strategies across all industries since their consumers attention had now shifted into a virtual platform. Competing for people’s attention was now more challenging than ever.

That being said, it was now time to implement a variety of marketing methods in order to keep business booming. Today that means promoting products on social media, sending emails to market your products, using mobile texting, or even cold calling.

The point is, mobile texting can stand alone in your marketing strategy, or you can use it to fortify your existing marketing approaches. You can use mobile texting to:

• Send a text message announcing that you’ve sent an email with an exclusive offer to ensure they don’t delete the email marketing message they received.
• Offer a bonus to your social media followers by posting an image with a promotional code in the caption. You can also make it more exciting by launching a flash sale and include the promotional code on your story which only lasts 24 hours. That will entice your followers to buy now before the sale ends.
• Send surveys using your mobile texting service to boost response rates.

Getting Started with Mobile Texting

The last stage before you start your mobile texting campaign is possibly the most imperative. You have to receive permission to send messages to your customers. It is not legal to send text messages to your customers if they have not permitted you to do so. Sending text messages without permission is forbidden by the Telephone Consumer Protection Act and you can be fined a generous amount if you don’t abide by the rules.

Text My Main Number Free Trial

Still not convinced that SMS mobile texting is the best marketing strategy for your e-commerce business? We get it. Especially since once upon a time people thought the idea of combining peanut butter and chocolate was a terrible idea. Ask The Hershey Company how bad of an idea it was to promote Reese’s. The Text My Main Number team is so convinced that mobile texting is the way to go to improve sales for your e-commerce business that we want to help you get started by offering you a free trial!

Before mobile texting services took over as the most used form of connecting with people, do you know what the very first text message ever sent was? “Merry Christmas.” In December of 1992 an Engineer named Neil Papworth typed it on his computer and sent what would be the first SMS to a cellphone.

Here we are 27 years later where mobile texting services have become prominent in facilitating communication between brands and their customers for a multitude of reasons. Out of the billions of text messages sent each day throughout the United States, “merry Christmas” is amongst the slightest reasons to send a message. Now, there is a plentitude of information that is shared across this multipurpose digital platform.

What was once a form of sending a quick message to your closest friends and family members is now the way we connect with mostly everyone we know, including business around the globe. Messaging is also used on applications like Whatsapp, Skype, Facebook Messenger, Snapchat, and Instagram direct messages, just to name a few of the growing list of apps we use each day.

Mobile texting services have advanced beyond sending a simple and quick message. SMS is now one of the most resourceful tools to share information.

At Text My Main Number, we’ve taken strides in building a multifunctional SMS platform that provides mobile texting services that help companies and organizations enhance their communication methods. If there is one thing that research has taught us, it’s that texting is still on the rise and here to stay.

Why Mobile Texting Services Are Rising

What did SMS bring to the table that has kept it rising? We know why mobile texting services work, but the true reason why it has stuck around is what we’re going to get into below. Industry experts feel strongly about the power of SMS for good reason.

Embedded Functionality

One of the downfalls of modern technology is the additional hardware it requires to function properly. However, with SMS you’re using an embedded functionality within cell phones, mobile devices, and PCs. Even with many devices going “smart,” people who still use older devices can send and receive text messages. The best part is that you don’t really need to download anything to use text messaging unless you’re looking to use messaging services provided by app giants like Skype or messaging functions on social media platforms.

SMS for Business Phone Numbers

You can easily enable your business phone number to receive and send text messages using a variety of approaches. Any route you select will give you an edge in your industry. You can create a catchy short code that’s easy to remember. It’s a fast and easy way for your audience to stay in touch with you, especially by using a keyword. If you’re looking to build a community of subscribers, you can ask your existing and potential customers to simply text your business phone number to opt-in to receive and send messages with your business.

Timeless Demand

Not all products or services are multi-generational, but the use of SMS just so happens to be. Not all technologies are easily adaptable to each age range, but texting has become “the norm” for everyone and is still on the rise. Mobile texting services flourished alongside the Millennials and was then adopted by the baby boomer. By the time Gen X and Gen Z came around, flip phones and pay phones were a thing of the past, and texting is all they knew. That means that SMS is probably one of the only methods of communication used by just about anyone, no matter what their age is. SMS is also not constituted by a specific lifestyle or stage in life so when Pew Research demonstrated mobile activity statistics and how it’s been adopted by all generations, it was of no surprise to us. Here’s what the stats show:

• People aged 18-24 send and receive approximately 128 text messages a day
• People aged 25-34 send and receive approximately 75 text messages a day
• People aged 35-44 send and receive approximately 52 text messages a day
• People aged 45-54 send and receive approximately 33 text messages a day
• People aged 55+ send and receive approximately 16 text messages a day

Impressive Sales Conversion Rates

A team of Psychologists revealed in a study that consumers are spending double the time on their mobile devices as they think they do.

How many times per day do you think people touch their phones? If you had to guess, would you say it’s 10, 20, 50, or event 100 times per day? What if we told you that the average person touches their phone 2,617 a day? Now, of course, that includes scrolling, tapping, and typing but what we want you to focus on is the vast opportunity that exists in terms of interaction.

Not only do mobile texting services assert a 45% response rate (in comparison to emails which have an unimpressive 8%), but text messages are read within a minute and 1/2 of being received.

Talk about a perfect window of opportunity to insert calls-to-action! With the right promotion and a tap, a potential sale easily converts into an actual sale. Now, we’re not taking about a possible 20% of text messages sent by a brand can convert into a sale, we’re talking more than 50% will. A case study conducted by Kiehl’s Skin Care demonstrated that approximately 73% of their customers purchased items directly after every SMS campaign.

Technology Minus the Internet

Text message marketing is the best thing since sliced bread even though it falls into a tech category. It doesn’t require any internet because so long as you have cellphone service, people can receive a text message. That means that you don’t have to solely depend on your message reaching your audience via WiFi. That’s right, you can send it at any time, from anywhere, and you will be able to connect with them with no wires attached

Customers Prefer Mobile Texting Services

As we stated early on in this article, text messaging capabilities started over two decades ago and has continuously expanded it’s userbase (approximately 5 billion and growing). Despite the fact that many people use Whatsapp or social media messengers, text messaging is still in the lead when it comes to SMS. According to a data report from last year, texting is still the most commonly used form of communication. To learn more about Text My Main Number’s mobile texting services, sign up for our free trial. Or if you’re looking to get started as soon as possible, you can simply check our pricing page before you sign up. Have any questions? Just visit our contact page and we’ll be more than happy to answer them!