Adopting landline texting services in your business is all about engaging customers and clients and making more sales, right? Ultimately, the communication methods you choose influence marketing success. You cannot simply send out ads, however, if you want to use business texting practices most effectively. Snagging consumer interest depends largely on providing value. Educational content goes far when it comes to convincing people your company is worth their time and money.
It does not matter what industry or niche your business serves. You can create educational content for any type of service or product in order to engage customers more fully. Explore these options for effective non-promotional content so you can incorporate them into an overall business texting strategy that gets you the results you need.
Why Consumer Education Matters
Statistically speaking, educating your target consumer base matters because it greatly increases the chance that they will make a purchase from you. A Conductor survey showed a 131% increase in sales after people read or heard educational content. That’s the type of boost that any company needs. The numbers do not lie, but it is important to understand the reason why this works.
What do people want from companies? Yes, they want a high-quality product or service most of all. They know they get this from a brand that stands for excellence and expertise within an industry. When you send out a business text with quality information, you send a strong message to your audience. You care about what they care about and have what it takes to provide value to them. Your company stands ready to solve their problems.
Try These Educational Content Ideas in Your Landline Texting Plan
The decision to use landline texting for your business indicates your intelligent approach to marketing, customer service, and growth. How do you use educational content to improve interest and engagement in the people that receive these texts? These examples cover a wide range of industries and niches, but you can tweak the details for the unique needs of your targeted consumer group.
Send a Quick Daily Tip Focused on the Product or Service
Instead of saying, “Our widget will solve all your problems!” text people quick bites of information about what they can do to solve a particular problem. The information should help independent of any purchases or contracts. It makes sense to upsell or cross-sell in conjunction with some of these tips, however.
- DIY tips for skin care from a cosmetics company.
- Seasonal lawn care tips from a landscaping business.
- Smart money tip from a debt consolidation firm.
Link to and Educational Blog Post or Video
Share more in-depth education that teaches your audience how to do something new or gives multiple ideas about how they can improve things for themselves. The text you send should include a quick greeting, one sentence revealing the value, and a clickable link.
- Top ten tips for a clutter-free home from a maid service.
- How to take the cutest pictures of your pup from a dog costume shop.
- Why a project management app helps improve results from the IT firm.
Segmented Text Series – Mini Courses and More
When you use Text My Main Number for all your landline texting needs, you get the power of scheduled texting campaigns for separate groups in your audience. Use this type of segmentation and set up power to create mini courses or text series with more in-depth educational content. This could include either individual messages or links to written or video content. While you should remind the recipients of your brand throughout, do not hammer them over the head with ads or calls to action.
- Dress for your body type course from a clothing boutique.
- Step-by-step organizational tips for launching a new business from a marketing firm.
- Study guide for the SATs from a tutoring company.
Educational Content Rounds Out a Text-based Marketing Strategy
The power of valuable information proves its worth again and again. It makes logical sense even if you do not look at the statistics surrounding non-promotional content. Of course, consumers want to know the brand they give their money to knows what they are talking about. They will value your company much more when they know you value them.
Your business texting strategy should involve multiple types of communication for maximum effect. You cannot give away all your secrets or teach people to do everything effectively for themselves. They won’t hire you or buy your products then. You also cannot push your offers at them like a flea market vendor waving bright signs and shouting about their low prices.
Balance a friendly, personal approach with occasional marketing, calls to action that encourage responses, and educational content that helps them become better consumers. People are very sensitive to advertising, and too much will backfire in many cases. Add value to their lives instead of chasing value for yourself. All of these things work together to create a positive reputation in whatever industry or niche you represent. Better still, valuable texts make it much less likely your audience will unsubscribe.
Landline texting presents a wealth of opportunities for businesses like yours to thrive in an increasingly digital landscape. As more people than ever before use their phones as the primary shopping, searching, and communication device, business texting takes precedence over almost any other type of growth-focused action.
It takes a lot more to engage consumers than announcing sales or special discounts, asking for feedback on products and services, and answering customer care questions. Consumers want engagement and high-value content from the brands they spend their money on. These tips for multiple industries help you educate in a productive way that ultimately leads toward improved reputation and profits.
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