Presently, many businesses and organizations has adopted email messaging as their primary mode of communication. This adoption has been there for some years now, and it’s mostly for professional reasons. However, we cannot underestimate the impact and effectiveness of texts in our daily lives and business. The influence of business texting and land texting on customer relationship encourages the need for incorporating it as part of the communication strategy in small and large companies. However, some people have seen it as a challenge due to the efficiency and record-keeping ability of email messaging, making it an easy and quick strategy for communication. Regardless of which category you fall under, the main point would be to have easy access to information and fast communication with your customers or team members. The purpose of this article is to give you some merits and demerits on implementing business texting as part of an established communication strategy for your business.
Are you sitting on the fence about choosing a business text strategy or continuing with email communication.? In that case, you should stick around this article. I promise you will gain clarity on this issue as we proceed in this article.
Merits Of Business Text Messaging Over Emails
Access Everywhere
Sending business texts or communicating with customers via text messages will not require having internet access or Wi-Fi. It is mainly accessible anywhere in any part of the world. This is unlike an email connection where you need to be hooked up to the internet via Wi-Fi or through mobile data before getting information across to anybody. If you cannot access the internet, it becomes a problem for you to pass information.
Interaction
Business texting is best for customer interaction. The truth is, some customers prefer using texts as a communication medium. It is easier for them to pick up thier phone and send you a text regarding a product or service than hooking up to the internet and sending an email. By sending a text, a customer can interact with you whenever it is convenient for them.
No Spam
We all know that important emails can get lost in your spam folder sometimes. This cannot happen with a business text because it comes directly to the Mobile phone, and the user instantly sees it. Sometimes the emails are left unread, it occurs when you send a text also, but the rates are higher in emails. Some emails also have low response and open rates when compared to texts.
Most people will reply a text immediately in the first 90 seconds of reading it. Considering this fact, it is clear that text messaging has the best engagement rates. This engagement rate is essential and has led to companies incorporating business texting as part of Thier communication strategy.
Real-Time Communication
Using business texts gives you a real-time communication feeling. It creates a real-life communication environment where customers can call for your help and get solutions instantly. This is likely to create a better customer experience. Thanks to B2C texting service, customer service reps can communicate with customers efficiently and professionally.
Personalization
Do you know you can build up customer experience and customer loyalty by sending them timely text messages with relevant information? Business texting makes this possible and easy for you. You can even send them personalized messages on their birthday and build trust, loyalty, and empathy with them.
Synchronization
It’s an easy process to synchronize and archive all communication exchanges with CRMs. You can see all communications residing in one place.
Demerits Of Business Texts Over Emails
You must have enjoyed reading about the merits of business texting over emails, but here are some of its downsides.
Brief Texts
When using business text, your texts must be brief because your customers won’t fancy reading long text messages. So you have to keep the texts short, precise, and straight to the point. You cannot give an in-depth conversation or customer service assistance over text. The email remains the best place for a lengthy customer service conversation, especially when the customer is dissatisfied with the service.
It could be un- pleasant
Believe it or not, some customers get irritated when they see too much business text from you on their phone. As a business owner, when you send too many marketing texts, in conjunction with the notifications that always pops up on mobile phones, the customer can get frustrated and demand to be removed from the texting and communication list. To avoid this, using a text should be when communicating a message with a value and a purpose to the customer. If the text helps the customer solve a problem or gives them a piece of vital information, they are most likely to not opt out of receiving them.
Costs
Using a business text for marketing purposes and general communication in your business will require a lot of money. It does not cost only on your part. If your customer does not have a plan that allows them to receive unlimited texts, it will cost them some money too.
Misinterpretation
Even though business text messaging has improved over the years, sometimes, when you convey your message with a text, you are at risk of being misunderstood or misinterpreted. If you feel that your receiver might misunderstand the point of your message, you should use a medium that allows you to explain yourself perfectly. You can revert to using an email to enable you to elaborate perfectly or even placing a phone call.
Just like land texting, business texting has become more prevalent in our world today, which is why it has more advantages than disadvantages. With a business text, you can reach your audience immediately with any information you want in Real-Time. As a business owner, customers will appreciate a business text because they receive texts every day. If you’re going to stay relevant and keep evolving with your desired customer base, then you should implement texting services for your business. With business texting, your customers can engage with you in a way they prefer and the way they are accustomed to.
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