In this digital age, more than 90% of Americans own a mobile device of some sort and you as a business owner or marketer should take advantage of that by utilizing Business Texting Services in your digital marketing strategies. Not only do Business Texting Services come in handy as an amazing tool but also to generate leads and bring in new and greater revenue.
While there are numerous gears and strategies panning out in the digital marketing industry, we chose to focus our discussion in this article to these 4 mobile marketing schemes that are currently making a huge impact and that are trending in the business world.
Those 4 systems are SMS marketing, Voice Search Marketing, Artificial Intelligence (AI) in Marketing, and Social Commerce. Each one of these methods have played a part in pivoting the success of mobile marketing, and tie in well with Business Texting Services .
Let’s review.
Mobile Marketing Methods That Tie in Well with Business Texting Services
When it comes to marketing, it is ideal to place your ads in the palm of your avatar’s (target consumer) hands. Why? Simply because that is where they have all of their attention, their mobile device. With text messages being the fastest and most responsive communication method, you’re going to want to learn how to tie it in to your mobile marketing strategies. Here are 4 of the top mobile marketing methods out there now.
Artificial Intelligence (AI) in Marketing
Whether you are the business owner or avid customer, using AI is proven to effectively increase productivity while cutting down cost as AI gradually gets smarter and more efficient. Whether you plan on using it to optimize your content for SEO, increase conversion rate, or analyze and organize huge data, AI can definitely step up your game in mobile marketing.
While there are lots of AI tools emerging in the digital marketing industry, one of the most commonly used is chatbot. Chatbots make the processes in your website more personalized and connecting to your potential customers on this level is essential for them to commit to your call-to-action.
By implementing chatbots in your website, your customers will be able to reach you remotely for concerns, queries, or promotions by just using their mobile devices and online presence is a huge factor to marketing success. Simultaneously, letting your customers know that you are just a click away will give them a sense of belongingness and familiarity, which can result in a high conversion rate.
By the same token, people can easily click to text your business to chat with you and ask any question they may have. All you would have to do is add a click-to-text button on your website and/or social media profiles and their message will instantly come through on your web-based user panel. Your team can then help the consumer by answering their question, sending links to product suggestions (to boost the chance of landing a sale), and more. All conversions are archived so if that same user contacts your business via text again, you will have a history of their needs to refer to.
Voice Search Marketing
Creating a natural and conversational format is the key to successful voice search marketing. Since it is a lot easier to search for queries when using voice search format, the users tend to be more conversational rather than just using short keywords. As a matter of fact, internet searches are projected to be 50% voice-based since 2015.
To optimize your web content for voice search results, turn your content titles and subheadings into a query format like “How to optimize my content for voice search results” rather than “Content optimization for marketing” so that it’s more of a natural and conversational phrase.
Social Commerce
2020 data shows that almost 4 billion of the world’s total population are active social media users, making social media sites one of the most effective online marketing platforms. In fact, based on the survey conducted by Avionos, 55% of their 1,400 respondents claimed that they actually purchased through social media platforms. Note that this survey has not yet considered sales giants such as Amazon, Ebay, and Etsy as social media sites.
For instance, Facebook has added “Facebook Marketplace” feature where retail sellers can post an item for sale along with the price and short description. However, transactions in Marketplace, particularly the payment and shipping, happens outside of Facebook.
In 2019, Instagram launched “Checkout on Instagram” where users can directly shop from a specific brand directly through Instagram. No more third party or redirecting to the brand’s website, because every transaction happens within the social media site including the tracking information for the order.
Did you know that users can scroll through their social media’s mobile feed 41% faster than on laptop/desktop? With this rate, you have to make sure that your marketing material, ideally a photo or an auto-play video, is enticing enough for them to take a pause and actually spare time for it.
You should also take advantage of the buying power that comes from collaborating with social media influencers which validates your own brand more and is an excellent tactic to include in your marketing strategy.
SMS Marketing
Between the four mobile marketing methods we’ve included in this article, SMS Marketing is the simplest, easiest, and probably has the widest audience reach because unlike the other 3, business texting services do not necessarily require internet connectivity.
Before SMS Marketing dominated the digital age, business owners were using email marketing for their mass advertising campaigns. However, the email open rate has significantly decreased from 30% to 22.1% while text message has an open rate of 98% and 90% of people are reported to immediately open their SMS inbox in just a matter of a few minutes. With that being said, clearly SMS Marketing is the better choice to gain more potential customers for your business.
These are just some of the options that you have to step up your game in mobile marketing. Depending on the branding that you want to establish and the need for further marketing strategies, you can choose one, a combination of two, or use all four. Afterall, this is not a one-size-fits-all.
You can modify old tactics and tie them in together with the news ones, whatever suits your marketing goal; just keep in mind that timing is essential. The digital age is constantly changing, so your marketing strategies should be too. Ready to dive into mobile marketing? Just try out our business texting services for 2 weeks and let us walk you through how to make the best use of it. We offer free training of our text messaging platform because we want to ensure your success.
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