Thanksgiving isn’t just about turkey and downtime; it’s a moment to pause and thank the people who make your business possible. And that starts with your customers.
Sending a short, thoughtful Thanksgiving message is more than good manners. It’s a smart, low-effort way to strengthen relationships, boost retention, and remind customers why they chose you in the first place.
In this post, you’ll get 20 Thanksgiving SMS templates you can send to clients, leads, or loyal customers. Whether you're sharing appreciation, promoting a sale, or inviting feedback, there’s a message here for you.
We’ll also break down why text messaging is one of the most effective channels for holiday outreach and how you can use TMMN’s platform to send messages at scale, personalize them, and track replies in one inbox.
We’ll also show you how to automate these messages using TMMN’s features like scheduled texts and auto-replies in our full automation guide.
Let’s dive in.
Why Send Thanksgiving Text Messages to Customers?
A quick thank-you text during Thanksgiving keeps your brand top-of-mind—without flooding your customers’ inboxes. SMS has open rates north of 90%, and most messages are read within minutes. It's one of the most effective ways to reach your audience, especially when you're working with limited time or staff.
Want more proof? This article breaks down how auto-replies and scheduled texts improve customer communication.
The Benefits of SMS for Holiday Messaging
1. It's instant and visible
Emails get buried. Social media gets ignored. But SMS cuts through. Learn why SMS beats calling and emailing for time-sensitive outreach.
2. It feels personal, even at scale
Thanks to merge fields and message templates, you can personalize every message without rewriting it 100 times.
3. It travels with your customer
Whether your customer is traveling for the holidays or at home, text messages reach them wherever they are. And unlike email, they don’t require Wi-Fi.
4. It’s easy to automate
Use TMMN to schedule your Thanksgiving campaigns in advance and trigger follow-ups automatically with auto-replies.
Tips for Writing Heartfelt Thanksgiving Messages
If you're sending Thanksgiving texts to customers or clients, don’t just copy-paste a generic line. A message that feels personal and genuine without being long-winded can go a long way in building trust and connection.
Here’s how to get it right:
1. Personalize Your Message (Even at Scale)
A little specificity can make your message feel like it was written just for them. Mention a shared milestone, a customer win, or even the number of years they’ve been with you.
Example:
“Happy Thanksgiving, Mark! We’re grateful for 3 incredible years working together. Here’s to many more.”
Even if you're sending to hundreds of contacts, merge tags and templates inside TMMN make personalization easy. Learn how to schedule and personalize texts.
2. Keep It Short (But Warm)
Your customers are busy, and so are you. A few kind words are enough to make an impact without overloading their inbox.
Example:
“Wishing you a Thanksgiving filled with good food and great people. We’re thankful for your support.”
3. Say What You’re Thankful For
Get specific. Instead of just saying “We’re thankful for you,” mention why you’re thankful. This adds sincerity and gives your message staying power.
Example:
“Thank you for choosing us this year. Your trust means everything, and we’re honored to be part of your journey.”
You can also tie this into a customer appreciation campaign using SMS.
4. Mix Sincerity with a Smile
Humor works—if it fits your brand and your audience. A light-hearted line paired with gratitude can be memorable and refreshing.
Example:
“We’re grateful for your loyalty and for not judging us when we eat four slices of pie. Happy Thanksgiving!”
Need help balancing tone? Our guide to business texting etiquette breaks it down.
20 Thanksgiving Text Message Templates for Businesses
Whether you're sharing appreciation, running a seasonal offer, or simply spreading joy, text messages are a powerful way to connect during the holidays. And with TMMN’s business texting platform, you can send these at scale, schedule them in advance, or trigger them automatically.
Here are 20 Thanksgiving SMS templates to inspire your outreach.
Personalized Thanksgiving Messages for Customers
Make customers feel seen. A little personalization, like a name or shared experience, goes a long way.
- Happy Thanksgiving, [Customer Name]! We’re grateful for your support this year. Wishing you and your family a joyful holiday season.
- Wishing you a wonderful Thanksgiving, [Customer Name]! Thanks for being part of our community. Share your holiday moments with us using #OurBrandThanksgiving!
- Happy Thanksgiving, [Customer Name]. We’re so thankful to work with loyal customers like you—thank you for making our work meaningful.
- Hi [Customer Name], we just wanted to say THANK YOU for being part of the [Brand Name] family. Your loyalty means everything.
- Hey [Customer Name]! Wishing you warmth, laughter, and plenty of pie. Happy Thanksgiving from all of us at [Brand Name].
Promotional Thanksgiving Messages for Businesses
If you’re running a Thanksgiving offer or dinner special, these templates help you drive sales without sounding too “salesy.”
- Happy Thanksgiving! Don’t stress about cooking—we’ve got fully prepared turkeys and sides. We’re open today from [time] to [time].
- Last-minute needs? Take 15% off your order with code RELIEVED. We’ll deliver before dinner starts: [link]
- As a token of our thanks, enjoy 25% off your next purchase. Use code THANKFUL25 at checkout. Ends soon!
- Hi [Customer Name], get early access to our Black Friday deals—30% off everything with code THANKS30. Limited time only!
- We’re thankful for YOU. Get 15% off your next order as our way of saying thanks. Shop now: [link]
Warm & Humorous Thanksgiving Messages
Sometimes a little personality creates the biggest impression.
- Happy Thanksgiving! May your turkey be moist and your in-laws be chill. We’re grateful for awesome customers like you.
- Wishing you a day full of family, food, and just the right amount of awkward small talk. Thanks for being a great customer!
- Calories don’t count today—so enjoy that second slice of pie. We appreciate you. Happy Thanksgiving!
- Today we’re thankful for mashed potatoes, stretchy pants, and YOU. Enjoy the holiday!
Want to know how to balance brand voice and warmth? Explore SMS tone tips here.
Short Thanksgiving Messages for Customers
Perfect for bulk sends or contact groups—short, sincere, and to the point.
- Happy Thanksgiving to our incredible customers. We’re thankful for you!
- Wishing you a joyful Thanksgiving and all the good things that come with it.
- Thank you for being part of our journey. Have a warm, wonderful holiday.
Thanksgiving Messages for Employees
Don’t forget your team. A quick, thoughtful message can boost morale and reinforce company culture.
- Hi [Employee Name], happy Thanksgiving! Your dedication and drive make a real difference. Enjoy the holiday.
- We’re grateful to have you on our team. Thank you for all you do—Happy Thanksgiving!
- Wishing you a restful, joyful Thanksgiving with your loved ones. Thanks for everything you bring to the table.
Thanksgiving Text Etiquette: Send with Thoughtfulness
A well-timed, well-worded Thanksgiving message can make someone’s day, but the wrong timing or tone can do the opposite.
Here’s how to send Thanksgiving texts that land the right way.
1. Choose the Right Time to Send
Avoid blasting messages first thing in the morning when people are busy with family prep or late at night when they’re unwinding. Midday or early evening (local time) is ideal. It gives your message space to be noticed, read, and appreciated.
Want to know the best time to send your texts? Read our full guide on SMS timing.
2. Focus on Gratitude, Not Assumptions
Not everyone celebrates Thanksgiving the same way or at all. Instead of referencing specific traditions, keep the message centered on universal gratitude and appreciation. It’s more inclusive and resonates with a wider audience.
3. Respect Time Zones
If you’re texting customers across regions, don’t assume everyone’s on your local clock. A 2 PM message in New York might hit someone in California while they’re still asleep.
Bottom line: A little consideration goes a long way. The right message, delivered at the right time, can turn a simple “thank you” into a memorable moment.
Send Your Thanksgiving Messages with Text My Main Number
Thanksgiving is the perfect time to strengthen customer relationships, and SMS is the most direct way to do it. A short, heartfelt message can show appreciation, invite repeat business, and leave a lasting impression.
With Text My Main Number, you can send personalized Thanksgiving texts at scale without lifting a finger after setup. Text My Main Number offers:
- Schedule messages in advance
- Personalize each message with merge tags
- Set up auto-replies for the holiday
Whether you're sending thank-you's, promo codes, or seasonal reminders, TMMN helps you do it faster, smarter, and more personally.
Start your 14-day free trial today and see how easy it is to connect with your customers during the holidays and beyond.
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