Why Business Texting is Essential for Small Companies
Successful entrepreneurs know that staying competitive requires being accessible to customers and colleagues. A simple yet powerful way to improve availability is through landline texting—a feature that allows businesses to send and receive text messages using their existing phone numbers.
In this article, we’ll explore how landline texting surpasses email, social media, and mobile apps in effectiveness. Plus, we’ll explain why 2025 is the ideal time for small businesses to implement business texting to enhance customer communication.
What Is Landline Texting?
Landline texting enables businesses to send and receive text messages using their existing phone number, without disrupting their voice service. It’s an easy upgrade that streamlines communication and automates routine tasks—without requiring additional hardware or complex setup.
Many small businesses trust Text My Main Number to text-enable their phone lines. Our team provides quick activation, employee training, and an intuitive online dashboard for managing text conversations efficiently.
Consumers Are on Their Smartphones—Your Business Should Be Too
With mobile devices now generating half of all website traffic, according to HubSpot, it's clear that people rely on their smartphones more than ever.
- 60% of smartphone users contact businesses directly from search results (Think with Google).
- Consumers are 35 times more likely to open a text message than an email (HubSpot).
By enabling business texting, you make it easier for customers to reach you instantly—no phone calls, no hold times, just fast and direct communication.
Emails Are Getting Ignored—Texts Get Read
While email was once a key marketing tool, today’s inboxes are flooded with unread messages:
- 40% of consumers have at least 50 unread emails in their inbox (Sinch, 2020).
- Average email click-through rate: only 2.13% (HubSpot).
Meanwhile, text messages boast a staggering 98% open rate and far higher engagement. Small businesses using text-enabled landlines see customer interaction rates 7X higher than those relying solely on email marketing. Pro Tip: Send personalized text messages for appointment confirmations, order updates, and special promotions—keeping customers engaged in real-time.
Social Media Is Noisy—Texting Cuts Through the Clutter
Social media is great for visibility, but standing out is increasingly difficult:
- 257 million social media users in the U.S. (2023 projection) (HubSpot).
- Global users: 3.43 billion.
Even with great content, small businesses struggle to reach customers due to algorithms and ad competition. Text messaging delivers your message directly to your customers—no algorithm, no distractions.Use social media to grow your text subscriber list. Encourage followers to opt-in for exclusive text alerts!
Business Texting Builds Trust
Some small businesses invest in mobile apps, but consider these insights before you do:
- 80% of consumers only download apps from companies they know and trust (Sinch).
- 72% worry about apps tracking their movements.
Instead of trying to convince customers to install an app, text messaging provides a trusted, direct line of communication. Plus, messages sent from your business’s main phone number reassure customers that they are talking to a real person, not a bot.
How Different Industries Use Business Texting
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Hair Salons & Spas
- Appointment Reminders: Reduce no-shows with automated texts.
- Last-Minute Openings: Notify waitlisted clients about availability.
- Promotional Offers: Send exclusive deals to repeat customers.
Retail Shops
- New Product Alerts: Keep customers informed about arrivals and sales.
- Curbside Pickup: Notify customers when orders are ready.
- Customer Support: Answer product-related questions instantly.
Restaurants & Cafés
- Daily Specials: Drive foot traffic by texting menu highlights.
- Reservation Confirmations: Prevent missed bookings with reminders.
- Feedback Requests: Gather customer reviews via text.
Text My Main Number makes automating these tasks easy—so you can focus on growing your business.
Why 2025 Is the Perfect Time to Start Business Texting
Consumers expect instant, convenient communication, and small businesses must adapt to stay competitive.
With landline texting, you can:
- Enhance customer experience with fast, direct communication.
- Boost engagement and increase revenue with high-response rates.
- Save time by automating routine messages like appointment reminders.
Start Your 14-Day Free Trial Today!
Experience the benefits of business texting firsthand—automate messages, engage with customers, and grow your brand effortlessly. Contact us at Text My Main Number for expert support and seamless setup. We’re here to help every step of the way!
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