All posts by Text My Main Number

The Situation with ZipWhip
If you haven’t heard already, one of the industry’s leading business texting platforms, Zipwhip is ending its services on December 1st, 2022. This means for long time customers, you have to find a different provider before the end of the year. If not you risk losing out on your business texting services with your clients.
With this forced change, you might be wondering which provider to go for. After all, there are hundreds of business texting providers out in the market who offer similar services. However, Text My Main Number stands out for a multitude of reasons.
Questions to Ask Before You Settle on a Provider
You may have been a long time Zipwhip customer but with these changes, you should re-evaluate where your company stands with business texting. Your company may require other services to accommodate customers over text. Alternatively, you may want to increase the number of characters per text for more efficient messaging. Either way, here are some questions you should ask yourself and your team before researching which business texting provider is right for you.

1. How many texts do you send and receive a month from customers?
   You may want to upgrade to a different plan that offers more or less depending on your situation.
2. Does the provider offer automated responses?
   Everyone knows that now more than ever customers want our attention. As such, leaving the on reading or in the dark is a big loss for the company and clients. Finding a provider who can provide automated response features, timed messages and more can bring a whole of convenience to your business.
3. What changes in the growth of our company directly impacts our business texting services?
   Think about the changes within your company as a whole. Think about your customer demographic, your marketing department, etc. If any of these factors impact your texting in any way shape or form, consider how that may influence the type of features you’re looking to provide to your clients.

Standout Features from Text My Main Number
From our stellar customer service to our variety of plans meant to suit your needs, here’s why you should consider Text My Main Number during your switch. Below are just a few features our clients love to rave about.

• Auto reply
  Whether you’re selling a product or offering a service, your inbox is likely filled with questions and inquiries The auto-reply feature allows you to automate reply messages depending on keywords texted to your business phone number.
• Scheduled texting
  Perhaps you have an upcoming launch or announcement for your clients. If so, rather than timing the exact date and time, why not schedule it? By writing a message beforehand having the platform send it at a certain time, you won’t have to worry about forgetting your message.
• Direct chat messaging
  If there’s a concern from someone in your organization or a text message that you would like to directly respond to, Text My Main Number includes a chat function that enables that. With the chat feature, you can simultaneously have as many conversations as you want with as many individuals as you want.
• Exceptional customer support
  Any issues or trouble with your business texting? Do you want to learn about the full potential of some other features? When you sign up with TMMN, you’ll have access to our free support service whenever you run into any issues.
• Survey Texting
  Wondering how your clients felt about your latest product launch or your current services? Looking to learn more about your audience demographic and to better connect and relate to them? You can send out a client survey conveniently over text when you sign up with Text My Main Number. Text messages receive a 98% open rate and are often responded to within 3 minutes. This means that you’ll receive the answers you want from customers in a short time.
• MMS
  Rather than text messages, spice it up a bit from time to time and incorporate images or emojis. Many people are visual learners so they may benefit from seeing an infographic or image advertising your product.
• Multiple Plans
  Whether you send 10,000 or 1,000 text messages a month, Text My Main Number has a plan that will suit your needs. Either way, you can receive upwards of the standard 160 characters that many business texting providers offer. As an example, if you’re looking for something simple that gives you one keyword and slightly over 1000 outbound text messages, we suggest going for the basic plan – this plan starts at $40 a month. Alternatively, let’s say you want to reap the benefits of all the features we have to offer at Text My Main Number, we suggest going for the premium plan. This plan allows you to send 10,000 outbound messages, gives you access to 5 keywords, you can do an integrated text response and so much more. For a thorough comparison of all the plans check out our website here to learn more.
  Before You Commit
  There’s no reason to make a firm decision right away. After all, you want to ensure the business texting provider you go for offers all the features and perks your business needs. We want our customers to love our service – that’s why we offer all businesses a free trial. For 14 days, you can try out all Text My Main Number features and run them by your team at no cost. This is a great way to decide if the platform is right for you.
  On the other hand, you can always reach out to our customer service team. With 24/7 support, our experts know the platform inside and out to provide you with an accurate depiction of our services. From the MMS features to details on the set-up, reach out to our team for more information.
  If you’re looking to make that change right now and sign-up with a business texting provider, reach out to our team at Text My Main Number by phone or email. We’d be happy to get it all set up for your business.

Food trucks are gaining more traction than ever before. With fewer people willing to commit to long-term leases, food trucks are a great way for restaurants to expand their horizons, reach more customers while saving money. All you need is a passion for food and a truck to serve your customers.
To keep up with the demand of your customers and increase the effectiveness of your business, we recommend incorporating greater speed, creativity, and personalization in your marketing strategy. As such, business texting is one of the best ways to achieve this. If you’re curious about how you can use business texting to your advantage in your food truck ventures, keep on reading.
How Food Trucks Can Benefit from Business Texting
To first understand why business texting can be beneficial for your business, you must look at the staggering statistics associated with texting in the first place. On average, 95% of text messages are open and read in 3 minutes or less. On top of that, over 4 billion people across the globe can receive and send SMS messages. In this current day and age, people would rather text their friends and family than receive calls. By meeting the needs and wants of your customers, you’ll stand above the rest.
This means that you have an effective and easy way to alert the customers of your food truck. With a simple text or image, you can enjoy the influx of hungry customers right at your door.
How else can you take advantage of business texting for your food truck?

1. You can send delicious photos of your food to customers to promote your food truck.
   Images play a big role in selling a meal to customers. There’s no better way to promote your food truck than through photos that can show your customers what you have to offer. As such, pull out the lighting and use the right angles – take the best photos you can of your dishes and drinks to captivate hungry watchers.
2. You can alert your customers of food truck hours.
   Food truck hours and locations can vary. Perhaps you want to switch up the location to attract others from another part of town. On the other hand, you might want to switch around the hours to test out which open times work best. Either way, there’s flexibility that comes with owning a food truck – this comes with pros and cons. To ensure your regulars know exactly when and where you’ll be, send out a business text the day prior. Alert them of your location and what items are on the menu for the day.
3. Offer amazing discounts during slow hours
   Sometimes the element of surprise can excite and entice your customers to come out to your food truck. During slower hours, feel free to drop a discount on any of your food items. It’ll be a great way for more people to come out to your food truck.
4. Improve customer engagement.
   The best thing about business texting is that it allows you to directly interact and engage with your customers. No more unread DMs or lost emails. For example, let’s say you send out promotion and a customer is interested in the ingredients you use in your dishes. With business texting you use a different phone number, separate from your home number, to contact and speak with customers.
5. Increase brand awareness.
   While social media is a great tool to increase your brand awareness, business texting takes it to a whole new level. People sign-up for your SMS services because they’re already interested in your food truck and your business. Use this as an opportunity to make them loyal customers – promote your business, send out fun surveys, wish them a happy birthday and more. Business texting gives you a chance to interact with your customers in creative ways. This makes you more memorable than your competitors.

Sample Food Truck Text Messages
While texting seems like an easy task, business texting requires creativity and strategic marketing communications. If you’re curious as to what business texting looks like in action for food trucks, here are a few examples to look at below.

1. Sharing food photos.
   Humans are visual consumers. Food photos can truly showcase your menu items and what you have to offer as a food truck. From menu items to customer favourites, display your tasty food truck items to get more customers coming out.
   Sample: Include photo – Marvelous Monday calls for our mac and cheese balls! Southern Delight is open until 9 PM today so come out and enjoy some delicious food.
2. Promoting Discounts and Specials
   Discounts and specials are a great way to motivate your customers to come out and support your business. Since business texts are consumed very quickly, you and ensure your messages will be sent out and read in a matter of minutes. You’ll be surprised by the turnout!
   Sample: Come out and enjoy our lunch special – Chicken Tender Sandwich Combo for only $8.99! Make sure to arrive soon, they’ll sell out quickly.
3. Promote Draws and Giveaways
   Contents and giveaways are a fun way to engage with your audience. It adds a level of competition while rewarding a loyal customer.
   Sample: Looking for a chance to win 2 free meals on us? Click on the link below to enter our contest and you could be the lucky winner. Simply fill out the information sheet and tag us on Instagram.
4. Abrupt Updates
   Bad weather, low ingredient supply – tons of factors play a role in needing to change your location or closing shop for the day. There’s no better way to update your customers on these changes than through business texting. They’ll get the notification as soon as possible and will appreciate your efforts to keep them alert and aware.
   Sample: The weather just isn’t on our side – with the winter storm creeping up, we’ve decided to close shop at 3 PM today. But don’t worry! We’ll keep you updated on our hours for the next few days.
   When you combine business texting with your food truck business, great things happen. At Text My Main Number, we ensure our clients have access to all the innovative tools and features they need to promote their business. If you’re curious or want to give our platform a try before finalizing your decision, contact a representative from our team to learn more.

Are you running a real estate business? Wondering how to gain leads and the traction you need to sell homes and close deals?
In the world of real estate, how you communicate to clients and stakeholders is the key to success – business texting only strengthens that skill. Whether you recently opened your practice, or you’ve been in the business for 20 years, business texting is making waves in every industry. If you’ve ever considered business texting or never heard of it, keep on reading to learn how it can skyrocket sales and build your reputation.
What is Business Texting?
Business texting is as it sounds – businesses use text messaging as a medium to communicate with clients. From promotional deals to abrupt notices, business texting is one of the most effective ways to communicate with your clients. But what exactly makes it so effective?
For one, just look at the way we communicate daily. Texting is more convenient – so much so that 75 % of millennials prefer texting over a traditional phone call.
Secondly, text messages have a greater reach. Over 4.2 billion people worldwide can send and receive text messages and have a much greater response rate than emails and calls. The bottom line, business texting came into existence because of its incredible potential to communicate and connect with clients. Better yet, business texting keeps your personal phone number separate from your work numbers. This avoids any mix-ups and crosses between your business and personal life.
Why Would Real Estate Agents Benefit from Business Texting?
As we mentioned, communication is key in the real estate industry and business texting helps with making it smooth and seamless. Here are ways real estate agents can use and benefit from business texting in practice.

1. Quick Communication
   Homebuyers want to know when they can schedule the next home viewing or be alerted about a great deal. Since the majority of text messages are open and read within 8 minutes, business texting is the perfect way to connect with your clients about important and time-sensitive information.
   Clients always want to be kept in the loop about potential properties and it’s your job to meet their expectations. This means making yourself available and attending to their needs. Texting your clients through mobile will be much more convenient than rushing back to your computer.
2. Friendly Reminders
   If there’s a timeline on when documents to close a deal are required, you can use texting as a means to reach your clients. With mobile messaging, you can better manage to remind one client about documents, another on an upcoming viewing and more. You’ll feel better knowing that clients are up to date with upcoming events.
3. Effectively Establishing and Maintaining Client Relationships
   The more you keep in touch with clients, the more you reach out about exciting new properties that meet their criteria, the more clients will be inclined to work with you. Texting adds a personal touch to communication between yourself and clients. You can also collect some data on birthdays or current addresses to send birthday messages and gifts as well. This only increases the loyalty between you and your clients.
   Additionally, if clients are interested in a particular property, you can use a keyword they can text. This streamlines communication with all clients. When clients text your keyword, they can receive information on the property and schedule a viewing if they’re interested. This automated process makes life easier for clients to view properties.
4. Standout Among Competitors
   Real estate is a competitive industry. A good way to stand out among competitors is by implementing new and innovative solutions. Additionally, it’s an untraditional communication method and is still a new concept to many industries. If you can reach clients more effectively and faster than other real estate agents, you have an advantage over competitors in your region.
   Besides communicating potential properties, you can also use business texting to remind clients to leave reviews and spread the word about your business. Given the high open rates, you’ll have a greater chance of landing more reviews on your website and Google.
5. Sending out Potential Properties
   Rather than emailing client properties, you can also opt to send listings over text as well. This doesn’t involve sending a long list of properties. You can send concise blurbs and links to properties as you discover them. You can also send along a PDF of links to keep everything organized for yourself and your clients.

Sign-up with Text My Main Number
Besides, simply sending text messages, depending on the carrier you go with, there are a ton of creative ways to connect with clients through texting. With Text My Main Number, you have a range of options. Below are just a few advanced features we offer for businesses who sign up for our service:
• Automated Text Messages: If you’re out of the office or you’re on a vacation, automated text messages keep your clients informed and up-to-date. Rather than leaving your clients in the dark, automated messages reassure your clients of a time they can receive your response.
• Survey Texting: Wondering how your clients felt about your latest product launch? Looking to learn more about your audience demographic and to better connect to them? You can send out a client survey conveniently over text. With the stats we mentioned earlier, rest assured you’ll have a greater chance of receiving a response than over email or phone.
• MMS: Rather than text messages, spice it up a bit from time to time and incorporate images or emojis. For example, if you’re running a challenge over text messages, you can have the rules outlined in an image to add greater appeal.
Texting Tips to Close a Deal
• Keep it short: As in any text message, don’t drag out what you have to say. For example, if you’re letting your client know about a listing, give a concise blurb about the number of rooms and square footage. Other than that, the link should address it all.
• Avoid sending frequent messages: Unless it’s of high importance, sending your clients properties all the time can turn clients away. Keep it within office hours and develop a schedule with your messages.
Business texting can change the game for all real estate agents and businesses. If you’re looking for a business texting provider, reach out to our team at Text My Main Number to get started today!

Pop-up shops are more than just a trend. It’s a great way for e-commerce stores to offer their customers a physical in-store experience. It’s an amazing way to increase brand awareness without spending thousands of dollars on rent.
While online experiences are the most convenient and popular way for consumers to shop, you can’t deny the different experiences a physical shop offers. With that being said, here’s how to advertise your pop-up shop successfully.
Why Businesses Should Consider Using Pop-Up Shops
A pop-up shop is a temporary store set up by a business that rents out an area for a short-term lease. This cuts down on the paperwork and the headaches involved in renting commercial property. Given the temporary nature of a pop-up and its low cost, businesses can set up pop-up shops worldwide as well.
Besides merely selling products/services, pop-up shops allow you to test out fresh visual branding and help you reach out to new customers. You can also use it as a chance to promote your new product and to see customer reaction. All of this is possible with the short-term and temporary nature of pop-up shops.
Pop-up shops are perfect for your business, no matter how small or large. Small businesses can use the opportunity to gain more traction and large businesses can create pop-up shops to reach unexplored locations. Businesses like Glossier, Amazon and BrandBox are just a few examples of brands that took advantage of pop-up shops.

Marketing Your Pop-Up Shop
Since pop-up shops are temporary, there’s only limited time to promote them to your customers. Advertising your pop-up shop is not an activity you can do last minute. You need to spend adequate time and implement effective marketing strategies that can gain interest and excitement in a limited time. As such, below are a few marketing tactics you can use to advertise your pop-up shop.

1. Use Facebook
   While Facebook has garnered some negative press over the past few years, it remains the most popular social media platform. With over 2.8 billion people using the site, marketers and businesses find Facebook as the most effective platform to engage on.
   From Facebook Stories to Facebook ads, use this platform to inform your followers of your pop-up shops. You can promote your pop-up location, timings and mention the purpose of your pop-up as well. Using Facebook Analytics, you can also find the times that your followers are the most active on the site. It’s best to post your information during these times to ensure you effectively reach most of your followers. You might also want to consider tailoring your pop-up shop ads to different demographics.
2. Take Advantage of Instagram/Facebook Stories
   Instagram Stories, Facebook Stories– there’s something about the short-form video that consumers seem to love. The stats about the popularity of short videos and stories speak for themselves. Over 500 million people use Instagram Stories alone and 58% of consumers say they found an item more appealing after seeing a story about it.
   Instagram or Facebook stories are a great way to engage with your audience about your upcoming pop-up shop. You can use a poll feature or highlight behind the scenes of your shop to garner interest. But promoting your pop-up shop goes beyond the initial stages. You should continue to advertise your shop during and even after it wraps up.
   If your followers do happen to miss out on your current pop-up, they’ll keep an eye out for the next one. Using your stories to promote before and after your pop-up shop is a great way to keep eye on your business, products and your next launches.
3. Email Marketing
   Many businesses still rely on email marketing to promote their products and services. As such, if you have an email marketing system in place, you should also use it to promote your pop-up shop. Promote your pop-up through your email newsletter or your weekly promotional email content. You can still get a good return on investment with email marketing if done correctly.
4. SMS Marketing
   With the rise in mobile usage across the world, SMS marketing is quickly becoming a marketing method that businesses rely on. Text messages have an open rate of 98% and they are read in a matter of 10 minutes or less. As such, it’s the perfect medium to promote your pop-up shop, even if you are slightly late with promoting it. With a simple text, thousands of your customers that sign up to your SMS marketing will receive a quick notification about your pop-up.
   You can send out a survey to see what your consumers expect, you can add images to effectively promote your pop-up shop, and so much more. It’s all up to you and your creative style. Better yet with SMS marketing, you split your consumers up according to their demographic. As such, you can tailor your pop-up shop ads according to each group for more effective marketing. SMS marketing is one of the best ways to alert your audience.
   If you’re looking for a business texting provider, Text My Main Number is a trusted source among many clients. From the ability to automate messages (perfect if you want to send daily reminders to your customers) to 24/7 customer service, Text My Main Number is the partner you need in this digitalized and mobile marketing outlook.
5. Website Announcements
   Your website is your next best place to promote and gain awareness towards your pop-up shops as well. On your website, you can set the pop-up shop announcement as a header or have it as a pop-up widget in the corner. Any way you can get people to know about your shop through your website. This is an effective method as well.
   This is because you know when people visit your website, they’re already interested in your business, product and/or services. As such, you may expect a greater turnout from this strategy as well.
   Pop-up shops are becoming a popular strategy among small and large businesses – you can take advantage of them as well. And when you implement at least one of the wide array of marketing strategies and tactics mentioned above, you’ll most likely find yourself with a large crowd at your pop-ups!

If you’ve recently integrated SMS marketing into your business, you may feel overwhelmed with the number of ways to go about it. It’s more than sending a text when a promotion happens. It’s much more than advertising your business once a week through texts.
At Text My Main Number we want to ensure our customers know the best tips and tricks to make the most out of their business texting. Increased revenue, greater attention to your business, more customer loyalty – here are ways you can achieve all of this through SMS marketing.
The Effectiveness of SMS Marketing
As mobile devices become more prominent figures in our lives, our ways of interacting with one another have changed. The stats speak for themselves – text messages are opened and read within 10 minutes and have an open rate of 98%. Marketing professionals are seeing increased engagement and greater sales after implementing There’s no denying the effectiveness of communicating through business texting.
And as every marketer knows, you have to meet your customers where they are. Higher open rates mean there’s a higher chance your customers will engage with your business. SMS marketing is becoming a popular method to engage and reel in sales.
The Do’s

1. Do Ask for Consent
   No one wants to be bombarded with text messages from a company, especially when they never signed up for it. Even if customers provide their phone numbers for other reasons (shipping, etc), they never specifically signed up for your texting services. In that case, you shouldn’t use their phone number either.
   If you want to collect phone numbers from a potential customer, there are plenty of ways to do it. For example, you could advertise your business’s texting code on your social media. When you sign up with Text My Main Number, we provide you with a code. Customers can text this code to your business number which automatically allows them to receive your text messages.
   Alternatively, customers can leave their phone numbers in a form. Your team can continually add these phone numbers to your contact list. The methods mentioned here all have one thing in common – customers voluntarily sign up for your business texting.
2. Do Start with a Welcome Message
   Like the start of a letter or the beginning of an email, you need to include an introduction. You want to ensure your customers remember why they signed up. In the case that you don’t send a message for a few weeks, the welcome text will serve as a placeholder, reminding customers of your business and your business texting services.
   Instead of manually texting each customer every time someone signs up, use our auto texting feature. Prepare a standard welcome message and every time a client signs up to your business texting software, the message will automatically be sent.
3. Do Keep it Real
   The ability for clients to text your business number and reach out directly to your business gives an illusion of authentic human interaction. And that’s exactly what customers want.
   As such, you want to frame your text messages as though it’s coming from a sales rep or agent (even though it might be automated). This means being genuine, kind while being professional as well. Here’s an example of a good response:
   “Hey there, thanks for reaching out! Please fill out the survey attached so we can learn more about how to make your experience between. Thanks again, Emily.”
4. Do Include Non-Promotional Content
   Besides creating authentic messages, you also want to include more personal messages. Not every message has to be sales-focused. Customers don’t always want to be sold something and building a more personal relationship with customers prompts greater customer loyalty.
   We highly encourage businesses to take the opportunity to wish customers a happy holiday or link to a blog that would help your customers. Combining sales-focused texts with non-promotional messages is a great way to keep your customers engaged.

The Don’ts

1. Don’t Overdo It
   The last thing you want to do is annoy your customers by spamming their inboxes. A way to avoid this is by creating purposeful messages rather than texting solely to engage with your customers.
   Knowing when and how often you text your customers is key to ensuring you don’t bother them. This means choosing the appropriate time of day to message, messaging once a week, etc. Additionally, don’t overdo the number of words you use in one message either.
   For example, maximizing the characters you use is not always appropriate. From our experience, short and sweet messages do the trick. If you need more explaining, direct your customers to a blog or a PDF via links.
2. Don’t Text During Off-Hours
   Texting your customers outside of business hours can be annoying as well. No one wants to receive messages at 2 AM or odd hours of the day. Unless it’s an urgent message, you should send texts during your normal hours of operation (from 9 AM – 5 PM would be the most appropriate). Want to alert your customers about an incredible sale? Chances are that message can go to it during appropriate business hours rather than midnight. As a suggestion, use automated and timed messages as a way to avoid texting at off-hours.
3. Don’t Forget to Include Your CTA
   Remember that SMS Marketing is more than another strategy to implement. If done correctly, SMS marketing can lead to greater sales, more engagement, more followers, etc. As such, make your call to action clear in your messages. Whether that means checking out your new blog post or following a set of tips to maximize sales, customers will find greater value when your call to action is apparent in your messages.
4. Don’t Forget to Stay on Brand
   While your SMS Marketing may not be directly linked to your Instagram or your website, keep in mind that SMS marketing is still a way for customers to recognize and engage with your brand. As such, you should still allow for your brand voice to shine through your SMS marketing. For example, if your brand is energetic and happy, have that shine through your messaging. The last thing you want to do is confuse your clients with mixed branding.
   Conclusion
   Keep the dos and don’ts list in mind when you carry out your SMS Marketing. While each business may have different techniques and tricks when it comes to it, this list is a fairly standard way to ensure your business texting efforts produce results. If you’re just starting and want to learn more about SMS Marketing, reach out to our team at Text My Main Number to get started!

However, business texting promises a quick and highly effective method to attract customers and ultimately close deals. With the average adult on their phones for nearly two hours a day and with 98% of text messages being open and read, you’ll have a better chance at reeling in your customers through business texting.

At Text My Main Number, we understand the learning curve and difficulties involved when introducing an entirely new system to the team. But we’re here to help. Keep reading to learn about the do’s and don’ts when introducing business texting to your sales team.

What to Avoid

1. Implementing Business Texting with No Training
   Business texting is not a hard concept to wrap your mind around. It’s easier to learn and get a hang of after a few attempts. Despite this, it’s better to prepare and train your team on how to use business texting. This avoids any confusion and develops a seamless transition for the whole team.
2. Using Personal Contact Information
   Sales teams need to consider the added benefits of texting but also need to minimize the potential pitfalls. Some of these pitfalls include letting sales representatives text from their phones. Using personal phones to text increases the risk of miscommunication and lacks control of the conversation with a potential customer. For example, a sales rep may accidentally send a text to the wrong number. It’s hard for your team members to separate between personal and work numbers when it’s all combined into one device.

If the sales representative’s phone gets lost or stolen, customer privacy is at risk. For such reasons, a work phone can be a much appropriate option that can minimize risk and improve communication with customers.

1. Outbound Only Communication
   Another pitfall to avoid is to use texting only for outbound communication. Including no options for replies or interactions can hinder sales. You’ll lose out on forming that personal touch to your sales outreach strategy. Besides this, outbound only communication can easily seem like spam once you send more and more alerts, promotions, etc.
2. Lacking Engagement
   One more common pitfall is sticking to an unnatural script when communicating with customers. Once again, this will not allow you to form a personal touch to your messages and texts – and that’s what customers crave. The more customized you make the messages, the better.

The Right Way to Implement Business Texting

1. Training and Providing Adequate Resources
   You can’t expect everyone on your team to learn the ins and outs of business texting immediately. While we make our user interface as simple and easy to navigate, your team may want a more in-depth outlook on all the features. You can always contact our customer service team and we’ll walk you through the software, how to use it and more. With the proper training, business texting will become much smoother when integrated into your strategy.
2. Using Templates
   Having templates for each promotion and text adds consistency to your messages. It also allows your sales reps to customize as they see fit. When you sign up with Text My Main Number, you can sort your contacts into different groups. For example, you can separate your customers according to gender, age, location, etc. Depending on who you’re tailoring the messages for, your sales rep can then send modified versions of the same texts to different groups. And you don’t have to start from scratch – we offer plenty of industry-specific templates on our blog for you to check out.
3. Provide Reps with a Work Number
   We highly encourage you to separate between business numbers and personal numbers for your staff. Your staff can then have individual numbers for texting and reaching out to customers. This organizes the process and makes things a lot easier for your team.
4. Let Your Sales Team Do What They Do Best
   Once your team has their numbers, they can then do what they do best – interact and engage with your customers. Having that back and forth between your sales team and your customers will ensure that your team can provide substantial assistance to your customers. Text My Main Number makes it easy for your team to send SMS, MMS messages, surveys and even fun emojis to text your customers.
5. Check–Ins
   With the integration of any new system or feature to the company, it’s important to do a decent number of check-ins with your team. This ensures things are going smoothly and everyone’s adjusting to business texting. Once a few months have passed you can then see how your sales and profits perform.

How to Increase Sales Through Business Texting
a. Add a personal touch
Clients love it when they feel like they’re talking to a human being. Make sure your team knows that while they should remain professional, there’s nothing wrong with letting their personality shine through when interacting with customers through texting.
b. Send Messages Strategically
One of the perks of business texting is that you can collect essential data. Find out when your customers are more likely to interact with your text messages and try to schedule text messages at that specific period.
c. Don’t Spam
Be careful with how many messages you send out to your customers. You don’t want to spam them with text messages as that can prompt them to remove their number from your services.

To reap the added benefits of texting your potential customers you will need to know how to use texts efficiently and effectively through Text My Main Number. This software includes features that can help assign sales representatives their numbers allowing the conversations to be more organized and clear.

You can also invite team members, set their roles as a member or managers, and give access to numbers and contacts to team members. Text My Main Number provides the option to import contacts from an existing contact list and decide which lists you want team members to join.

Now that you’ve rolled out business texting for your business, you are now more than ready to launch promotions, endorse your products and so much more. It might seem reasonable for you to simply use this texting platform to only promote your business.
While we encourage you to continue this, non-promotional content can be just as effective. This means content that doesn’t directly link to your business or your brand.
Sometimes we get so lost in endorsing our business, that we forget our customers are humans. They want helpful advice, updates about the world, and so much more. Customer engagement means establishing trust with your customers – there’s no better way to do that than through non-promotional content. Customer engagement is preferred by around 78% of customers.
What is Non-Promotional Content?
Non-promotional content is anything that does not directly sell anything to your customers – instead, the information you’re providing is at the heart of that content. This is a difficult thing to do. To indirectly promote your business. But the purpose of this non-promotional content is to keep your customers engaged and enjoy the content that doesn’t solely focus on your business all the time.
Just look at a company like McDonald’s. While they specialize in selling burgers and fast food, they participate in a variety of charities (which they endorse), develop fun contests and regularly share messages on their social media. We understand that not every company is like McDonald’s.
But you don’t have to be to see results. If you’re wondering how you can incorporate non-promotional content seamlessly into your marketing strategy, keep on reading.

1. Contests
   One way to engage your customers is by creating a contest where everyone has the chance to win something. Whether it’s a gift card or something from your business, developing a contest is the perfect way to engage with your customers.
   A reward also gives your customers an incentive to participate in the contest. Whether that’s whoever can post the craziest selfie on Instagram or whoever can come up with a creative name for your new launch, this is a fun way to get your consumers excited.
   Example: Join us on our Instagram to win a gift card of $100 to your favorite restaurant. A little thank you from us to you. All details are on Instagram.

1. Speak on Current World Issues
   We’re exposed to different issues and problems going on around the world through the news we consume. Whether it’s a natural disaster or recent devastation, it’s important to put a spotlight on these problems.
   Customers now prefer more human interactions with the businesses they buy from. Additionally, the new generation of consumers is more willing to purchase from a business that fights or stands for a cause.
   As such, familiarize your audience with your morals and show that you care for social and environmental issues. While you’re not directly promoting any service, you are promoting your values as a brand. This will entice consumers depending on their interests.
   Example: Earth Day is the time to reflect on our carbon imprint. Make sure to turn off all electronics for one hour today!
2. Educate Your Consumers
   You can never go wrong with educating your consumers on something new. Make sure to have the content relevant enough to your platform so that the information doesn’t seem random. For example, let’s say you run a law firm. You may want to provide a general infographic about what to do when you get into a car accident.
   There are multiple ways you can educate your consumers about an issue or a relevant topic. Through business texting, you can point them to your social media, or you can start a fun weekly informational texting schedule. Alternatively, you can refer to an important resource. You can attach a link to a pdf or document that your consumers can keep. Overall, consumers value educational content – information they can make use of in the future.
   Example: Click on the document to find out what you should do when you end up in a car accident. Save it on your phone or device!
3. Tips and Advice
   While this is similar to educating your consumers, tips and advice are generally more specific. For example, perhaps you have particular advice for your clients about how to do the perfect color match between different hues and tones. You might want to give your two cents so your consumers can use that to help themselves in the future.
   Advice is always something helpful for your consumers. This just shows that you care about them, thereby establishing greater customer trust and retention.
   Example: Have you ever wondered what colors look best together when doing some interior design? Check out our new blog post on what colors look best together.
4. Ask For Opinions
   Every business wants to provide their customers products and services they want. When you ask for feedback through polls or questionnaires, you can get this insight directly from your customers.
   When you sign- up with Text My Main Number, you can easily conduct a survey or poll through text. Since the text has a 98% open rate, you’re more than likely to receive a lot of responses. Once, you have this insight, you can transform your marketing strategy even further.
   If you sell a service, you can ask your consumers what improvements they would make. If you sell a physical product, you might ask how you can improve its functionality.
   Example: We want to hear from you! Tell us about your experience with our recent launch by completing the survey below.
5. Promote Customer Stories
   This is a sneaky way to promote your business without explicitly doing so. You can post your customer feedback to highlight your strengths as a business. Record any positive feedback and share it with your consumers. You can display it on your Instagram and use texting to inform your consumers to check it out.
   Example: Check out our latest Instagram post on all the love we’ve received throughout the years.
   Not everything you do has to directly promote your business. You’ll get tired of texting the same thing and your consumers will get bored of reading the same business promotions.
   Instead, take a human approach. Share fun tips, helpful resources, and current world issues with your consumers. Build that connection through business texting with your consumers and establish the long-term retention your business needs.

This season brings tons of creative ways you can cater your content to the Fall. Below you’ll find out the most effective and spectacular marketing for the Fall.
The Benefits of Landline Texting
Daily, nearly 6 million text messages are sent and read every day. It is the modern way of communication meaning it’s the most effective way to reach people. That’s why we encourage all businesses, big or small, to sign up for landline texting.
Landline texting helps you reach your audience quicker. Not to mention, more people will likely read your message as well than through the traditional email medium.Here are the benefits of landline texting for your business:

• Reach more people
  Compared to emails, text messages have an average 97% open rate. With more people getting reminders on your next stop, you can reel in more eyes to your business
• Increase engagement with your consumers
  Nowadays, more people spend time on their mobile devices than any other form of technology. When sending out business text messages, you’re preventing your followers from losing interest in your platform.
• Easy mode of communication
  T.V ads require booking a slot with a news channel. Emails require list servers and more. However, with a simple text to those who sign – up, you can send out millions of messages with a simple draft and click of a button.
  Fall 2021 Marketing Ideas

1. Promotions
   Nothing screams the welcoming of a new season like one with promotions and sales. Whether it’s sales for Thanksgiving or a sale on summer items, it’s amazing to welcome the colder months and to get people excited for Fall.

You can utilize Facebook ads or launch a text to all your subscribers to inform them of these irresistible sales. Alternatively, if you own a store, you can also share weekly sales that you may have available.

Promoting these sales now encourages greater spending from your buyers when the holidays roll around. As such, use this method strategically.

1. Countdown to Holiday Season
   With the holidays around the corner, using this Fall season to lead up to the winter holidays is another to keep your customers engaged and hopeful for the next few months.
   You can customize your text messages to your customers depending on the holidays they celebrate. Use that feature when you sign up with TextMyMainNumber – develop a customizable experience for all your consumers.
2. Transform your Branding
   Creating that Fall atmosphere on your website or social media involves many components. Let’s just look at a few:
   Colors – Yellow, orange, and red all evoke the feelings of Fall with the changing leave colors. Once you re-design your website and incorporate these colors, you’ll feel the Fall vibes right away. Consider changing the text colors or adding graphics of the same color palette.
   Images – When people think of Fall, they imagine pumpkins, changing leaves, and nature. Include these images within your Instagram posts and more to create that Fall atmosphere.
   Words – Think of the words like cozy and warm when you re-write your copy to fit the Fall these. This will most likely give your website the SEO boost it needs as well.
3. Decorating Mail Gifts
   While this idea requires greater effort, it will certainly draw in greater consumer recognition and retention. Considering mailing some gifts to random consumers that consist of fall-themed treats. Teabags, mugs, scarves, you name it! By doing this, you’re showing that you care about your consumer’s experience more than anything.
4. Getting Audience Ready for Halloween
   The colder weather and the earlier nights mean Halloween is just around the corner. For many, this means a fun time to get dressed, turn on some scary movies, and all of the above.
   Consider mentioning Halloween in your marketing. You can use surveys on Instagram, over-business texting, and over Facebook to ask your consumers what they would dress up as, etc. You can also share seasonal content like the best scary movies to watch as well. These marketing efforts encourage engagement between your business and your audience so don’t be afraid to get creative.
5. Launch an Instagram Photo Contest
   To create a fun contest, ask your consumers to take images near the biggest pumpkin they can find or who can dress up in the best Halloween outfit. The boost in engagement will be a boost for your business as well.
   Make sure to encourage your consumers to share their images and use relevant tags as well! This encourages a community among your consumers as well.
6. Host an Online Social Party
   While COVID-19 has shifted the way many of us have ‘party,’ this period has introduced many useful tools Host a social party during the Fall on Instagram live, Facebook lives or Zoom – it’s one of the best ways to engage with your audience online nowadays.
   Instagram’s lives have become increasingly popular among consumers nowadays. Include questions, create a Q&A or stream a movie – show how accepting your company is!
   General Marketing Tips

• Keep it Consistent
  Since you’re designing content for Fall, ensure that all of your social media platforms speak to that change. For example, if you change the color scheme on your website, start incorporating those color changes in your posts or blog posts. Consistency is key to ensure a uniform aesthetic along with your company.
• Always Ask for Customer Feedback
  You might think everything is smooth sailing, but there’s nothing wrong with asking your consumers what they think. It can only improve your efforts and encourage greater trust between your consumers and your business. If you’re going to sell a product or service to your consumers, you want to ensure that you’re meeting their needs and requirements.
  Take this chance during the Fall to explore and explore your marketing efforts. If you’re considering implementing business texting in your marketing initiatives, reach out to our team at TextMyMainNumber to get started today!