However, business texting promises a quick and highly effective method to attract customers and ultimately close deals. With the average adult on their phones for nearly two hours a day and with 98% of text messages being open and read, you’ll have a better chance at reeling in your customers through business texting.
At Text My Main Number, we understand the learning curve and difficulties involved when introducing an entirely new system to the team. But we’re here to help. Keep reading to learn about the do’s and don’ts when introducing business texting to your sales team.
What to Avoid
- Implementing Business Texting with No Training
Business texting is not a hard concept to wrap your mind around. It’s easier to learn and get a hang of after a few attempts. Despite this, it’s better to prepare and train your team on how to use business texting. This avoids any confusion and develops a seamless transition for the whole team. - Using Personal Contact Information
Sales teams need to consider the added benefits of texting but also need to minimize the potential pitfalls. Some of these pitfalls include letting sales representatives text from their phones. Using personal phones to text increases the risk of miscommunication and lacks control of the conversation with a potential customer. For example, a sales rep may accidentally send a text to the wrong number. It’s hard for your team members to separate between personal and work numbers when it’s all combined into one device.
If the sales representative’s phone gets lost or stolen, customer privacy is at risk. For such reasons, a work phone can be a much appropriate option that can minimize risk and improve communication with customers.
- Outbound Only Communication
Another pitfall to avoid is to use texting only for outbound communication. Including no options for replies or interactions can hinder sales. You’ll lose out on forming that personal touch to your sales outreach strategy. Besides this, outbound only communication can easily seem like spam once you send more and more alerts, promotions, etc. - Lacking Engagement
One more common pitfall is sticking to an unnatural script when communicating with customers. Once again, this will not allow you to form a personal touch to your messages and texts – and that’s what customers crave. The more customized you make the messages, the better.
The Right Way to Implement Business Texting
- Training and Providing Adequate Resources
You can’t expect everyone on your team to learn the ins and outs of business texting immediately. While we make our user interface as simple and easy to navigate, your team may want a more in-depth outlook on all the features. You can always contact our customer service team and we’ll walk you through the software, how to use it and more. With the proper training, business texting will become much smoother when integrated into your strategy. - Using Templates
Having templates for each promotion and text adds consistency to your messages. It also allows your sales reps to customize as they see fit. When you sign up with Text My Main Number, you can sort your contacts into different groups. For example, you can separate your customers according to gender, age, location, etc. Depending on who you’re tailoring the messages for, your sales rep can then send modified versions of the same texts to different groups. And you don’t have to start from scratch – we offer plenty of industry-specific templates on our blog for you to check out. - Provide Reps with a Work Number
We highly encourage you to separate between business numbers and personal numbers for your staff. Your staff can then have individual numbers for texting and reaching out to customers. This organizes the process and makes things a lot easier for your team. - Let Your Sales Team Do What They Do Best
Once your team has their numbers, they can then do what they do best – interact and engage with your customers. Having that back and forth between your sales team and your customers will ensure that your team can provide substantial assistance to your customers. Text My Main Number makes it easy for your team to send SMS, MMS messages, surveys and even fun emojis to text your customers. - Check–Ins
With the integration of any new system or feature to the company, it’s important to do a decent number of check-ins with your team. This ensures things are going smoothly and everyone’s adjusting to business texting. Once a few months have passed you can then see how your sales and profits perform.
How to Increase Sales Through Business Texting
a. Add a personal touch
Clients love it when they feel like they’re talking to a human being. Make sure your team knows that while they should remain professional, there’s nothing wrong with letting their personality shine through when interacting with customers through texting.
b. Send Messages Strategically
One of the perks of business texting is that you can collect essential data. Find out when your customers are more likely to interact with your text messages and try to schedule text messages at that specific period.
c. Don’t Spam
Be careful with how many messages you send out to your customers. You don’t want to spam them with text messages as that can prompt them to remove their number from your services.
To reap the added benefits of texting your potential customers you will need to know how to use texts efficiently and effectively through Text My Main Number. This software includes features that can help assign sales representatives their numbers allowing the conversations to be more organized and clear.
You can also invite team members, set their roles as a member or managers, and give access to numbers and contacts to team members. Text My Main Number provides the option to import contacts from an existing contact list and decide which lists you want team members to join.
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