There’s little doubt that business marketing is one of the most effective methods of reaching out to as many people as possible. Text messaging is low-cost, easy to use, and with a higher open rate than other communication platform, such as email. It has some disadvantages too like the limited character count, not to mention that it can be a source of annoyance for receivers.
Now the challenge is how to create business texting messages that cut to the chase and cause excitement for your business. If you haven’t used any of the following strategies yet, now is the time to think about adding this marketing strategy to your must-do list.
7 Simple Ways to Brighten Your Business Texting
1. Bring Out the Emojis
Emojis cross language barriers, even age gaps, and they’re cute! They give personality to your text messages and if used appropriately as well as intelligently, emojis can actually help boost your engagement. Sometimes, a mere smiley does wonders to someone’s mood. One thing you’d want your messages to achieve is for recipients to associate them with warm feelings.
Also, there are a lot of things you can say with a single image that’s hard to do when you communicate them in plain words. Make sure you explore the world of emojis because there are so many of them you can choose to push your busines texting to the next level.
2. Personalization Matters
What’s a better way to get someone’s attention than to mention their name? There are business texting services that can help you do the job. You’ll just have to ensure that all recipients’ information is up-to-date and correct including their preferences.
Give your text messages an approachable vibe as well. You don’t want to sound so stiff or too sales-driven. Think of your customers as friends without being overfamiliar with them otherwise, you’ll scare them away. Having creative, fun, smart, and well-written messages is key.
3. Keep the Surprises Coming
Who doesn’t love freebies and promos, right? You can offer your clients discounts in time for your business’ anniversary or gift them newly released items during their birthday week. Make your clients feel special and they’ll stay loyal to your brand. Word-of-mouth recommendations are only one of the benefits that this tactic can bring you.
Another thing to remember is to avoid sending the same promotional messages over and over again. Receivers will likely ignore them. That is if they don’t opt out of your contact list. It’ll be great if your messages turn out to be something your clients will look forward to getting.
4. Express Your Gratitude
A nicely written note of thanks will put a smile on your customer’s face. It’ll make them feel that you care and they’re not just some number on your contacts that you dial when you’re promoting your products or services. You can take advantage of the holidays to send your thank yous.
In the spirit of the new year, you can include a freebie or discount coupon in your messages. Nothing beats rewarding your loyal subscribers and you can trust that they’ll pass on the blessings in one way or another. Count on a good word for your good deed!
5. Provide Relevant and Interesting Information
You can make your brand felt without giving the spiel. Historical trivia, scientific facts, trending news, and the like that back your business, which your recipients will also be interested to know, can give value to your text messaging campaign.
Don’t send text messages just for the heck of it. Aside from wasting your resources, you might lose contacts. If you plan your campaign well, you can come up with a material that your customers will love to follow. Start at researching what will grab the attention of your target market.
6. Offer Customer Service
Once in a while, send your recipients a reminder that they can get in touch with you. There might be potential clients who are only waiting for encouragement and some prodding. Let them know that you’ll be there when they need your services.
For your regular customers, you want them to always have smooth and pleasant transactions. You can send them helpful messages or instructions that will make their experience with your business worthwhile. Requesting their feedback will assure them as well that you’re all about quality customer care.
7. Create a Buzz with Unique Hashtags
You can hit on all cylinders if you include original hashtags in your text messaging, social media, email, and blog. Purposeful hashtags can boost your business. Just make sure that your recipients can relate to them and they’re used strategically.
Having a noteworthy hashtag for a particular event, which also tells a story for your brand, should be the aim. It will eventually result in developing a community where people can connect and talk about the business behind the catchy hashtag.
In Conclusion
Text messages that are fresh and thoughtful will help you go a long way in your business texting journey. It’s important that you learn about your audience so you’ll know what strategies work for them best. There’s no harm in trying all of the suggestions above until you can figure out what segments responds to certain approaches. Don’t shy away from trying something new or changing things up if necessary. To learn just how easy it is to implement business texting, feel free to click and try out a trusted and affordable platform. Once you’ve given it a shot, you’ll never turn back!
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