Landline Texting has long been used by several businesses as a marketing method across the globe to send offers, specials, and hot deals. This is because SMS only takes a few seconds to read making it more feasible for customers to actually finish reading your offer and take action. As a matter of fact, one business text can be read in as fast as three seconds as compared to emails which usually takes about three minutes.
Landline texting is usually done to make confirmations and announcements for upcoming products or promotions. However, several marketers have come up with ways on how to maximize this marketing strategy to increase conversion rates and build more connections with customers. Here are some of the most innovative ideas savvy campaigners are using today to maximize landline texting marketing.
7 Innovative Ways to Maximize Landline Texting
1. Build a more personal relationship with customers by personalizing your messages
SMS is considered deeply personal by customers. Imagine getting a message that says “Hi Sarah, get 50% OFF of your next purchase when you show us this message!”
This type of messaging not only makes your customers feel more special but also increases engagement and response rates. Aside from building a deeper connection, this will also allow you to identify which among your customers are continuously engaging with your business and who are not. With this, you can segment your customers and know the right messages to send them next time.
2. Make your business be known to customers by sending them not only rewards but OFFERS
Yes, adding value to customers is very important. But, you should also make offers to customers from time to time. This is one way to increase brand awareness. Let them be aware that you are running a business and that you are offering great products or services. Give them a reason to buy from you, not only because of discounts, but because your brand offers great value!
3. Incorporate landline texting on your ecommerce and email campaigns
Since landline texting marketing limits marketers to sending only a 160-character message, it is best to maximize this by incorporating short URLs leading the customers to your email and ecommerce campaigns which contain more detailed information about your offers. SMS messages containing a URL get a higher click through rate and it also allows you to reinforce your offer.
4. Get honest customer feedback or run a survey through SMS
People are busy every day and answering surveys or giving feedback may annoy them. Hence, keeping it short will increase the chance of engagement and responses. Getting feedback from customers is an integral part of running your business because it’s through this that you’ll know your strengths and weaknesses and come up with better strategies on how to improve your products or services.
5. Find out who your biggest FANS are
Some customers like your business better than others. By knowing which among your audience are loyal ones or passive ones, it will be easier for you to segment them and write a different message to address each of their needs.
For example, for those who are truly advocates of your business, you may send them loyalty rewards and make them feel appreciated and special. While those who are no longer engaging, you can send them offers and a reason why they should support your business.
6. Timing is everything so learn the best time to send a message
Knowing when to send the messages is a key factor to make your landline texting marketing campaign work. For every business, there’s a perfect timing for sending a message. And this is why you need to identify the best time to send your messages to your target audience. For instance, if you’re a bar owner, the best time to send offers is on a Friday night just right after people are leaving from their offices. This will allow them to remember your business and to go there to unwind after a long week of hard work.
7. Collect customers’ phone numbers using all your media channels
Business texting wouldn’t be possible without getting your customers’ contact numbers. To do this, it’s important to season every marketing campaign and media channels with SMS. When customers are reaching out on social media, ask them to input their email address and contact number. When they visit your website, add an opt-in form where they can input the said information. Gathering of data, especially collecting emails and phone numbers, is a skill every marketer should learn.
In Conclusion Landline texting is one of the most effective, intimate, and direct ways to connect with your targeted audience. However, it has to be done correctly in order for it to work. With the increase in online activities due to the global pandemic, it’s high time to up your game in marketing your business. With these seven tips above, you can jumpstart a successful marketing campaign with a free trial and start using the power of business texting.
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