It’s that time of the year again – the jolliest time of the year, the holiday season. From Christmas to Hanukah, to the boxing day shopping that follows shortly after, there’s something about the colder weather and warm cups of hot chocolate that make the end of the year so special.
This is also the time for business owners (much like yourselves) to reflect on what the year 2021 has brought for you and your customers. It’s also a great time to reach out to your customers and followers and keep that engagement going. Over the years, retail shopping has increased by 4.4% during the holiday season. Which means buyers are ready for what you have to offer.
When you sign up with Text My Main Number, you’ll get the perks of survey texting. Survey texting is exactly what it says it is – a survey that you distribute over text to those who sign up. This allows your followers to answer any questions you may have, fill out feedback surveys and more. It’s also a great way to engage with your customers. Keep on reading to find out how you can use survey texting to your advantage this holiday season.
Benefits of a Survey over Text vs Email
Text surveys are a new method that businesses are beginning to employ due to the popularity of mobile devices. With so many people on their phones and sending hundreds of text messages a day, sending a survey text is the best way to reach your audience. Alternatively, emails have a much lower open rate and response rates. People don’t have access to their email all the time, meaning many customers might not see your emails.
However, the concept of survey texting is simple: you send a link or a direct survey over SMS to your clients. Your customers and followers then receive the link and can answer on their own time. Here are the pros and cons of text surveys:
Pros:
- Simple to create and easy to send out
- A much higher open rate of 98% ensures more people will answer your survey than email surveys
- With so many people using their phones, your customers are more inclined to respond from their phones
Cons: - Direct SMS surveys are sometimes limited in the number of words you can send
- May be limited on how many messages you can send depending on your plan
Ways To Use Survey Texts This Holiday (with template questions)
- Customer Feedback on Your Services
As the year comes to a wrap, you want to know what your customers resonated with this year. Was it in the crease in Instagram lives over the past few months? Did you see engagement numbers skyrocket for a set of posts and why? Instead of purely looking at the statistics, couple the numbers with empirical data.
This can help shape your social media marketing strategy and business goals when you find out what your customers are thinking when they interact with your brand. Alternatively, you can also learn about the pitfalls in your strategy this year. There’s an endless number of things you can ask your customers through a customer feedback survey. Use this information to your advantage to improve and advance your business.
Example Templates
How would you rate our customer service this year on a scale from 1 – 10?
Did you find the automated customer chat function on our website useful? Did it help you find what you needed?
What was your favourite Tik Tok trend that we participated in? - Understanding Your Customers
Everyone knows that this time of year calls for big spending. The best way to target your services and products to your customers is by asking simple demographic questions. For example, let’s say you own hand-made candle business. You can ask particular questions that allow you to understand your customer demographic better so that you can serve them better. That means you’ll have better insight and create strategies for all aspects of your business.
Don’t be afraid to throw in an incentive – whether it’s a $10 gift card or a mini gift, this information is important. Not only will your customers gain a prize, but you’ll also build a stronger rapport among consumers. Just remember to pair up the prizes and incentives with meaningful and quality customer service.
Example Templates
What do you plan on buying the most this holiday season?
What’s the perfect gift someone can give you? - Fun Survey to Engage
Not every survey text you send needs to be to collect data, etc. It can purely come from a place of fun engagement with your consumers! The more you interact with your customers, the more you build that emotional bond that makes your business stand above the rest.
In the same way, you would ask a friend what they’ve been up to, show your customers you care about them. Given the holiday season, there’s a ton of questions to ask. Be creative, have fun with it – and trust us your customers will enjoy the thoughtful survey as well.
Example Template
What’s your favourite meal to eat/cook during the holiday season?
There are hundreds of cultural and religious holidays spread throughout December – which ones do you celebrate?
What’s your feel-good holiday movie to watch?
General Survey Texting Tips
Sure, surveys aren’t hard to make. However, there are certain etiquettes and rules to follow when it comes to survey texting. - Don’t Spam Your Customers.
No one likes seeing someone message you the same thing over and over again. If not all of your customers are responding, make use out of the ones you have. Otherwise, use your social media to remind them to fill out the surveys. - Short and Sweet Always Win.
There’s no need to have blocks of texts or ask 20 questions (even though it’s hard to fight the urge). Cut your survey down to 2 – 6 questions and make sure it’s quick and easy to read. That’ll make your customers more inclined to answer.
Survey texts is a powerful marketing tool – you just have to implement them to see the benefits it provides. Contact our team at Text My Main Number to learn more about our survey texting feature and how your business can benefit from it!
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