Every successful company listens to what their target audience says and tweaks their product and service offers to align with what they want and value. Landline texting offers the perfect opportunity to get attention, keep it, and get the responses you need to create a plan for growth and profit. Focusing on numbers is an outdated idea. Today, successful firms focus on relationship building. There is no better way to do that than using business texting for quick, convenient, and simple communication.
These tips for every business text message will help you gather important data straight from your customer base while improving brand loyalty at the same time.
Convenient Landline Texting Tips for Maximum Responses
Before you learn about the specifics of bidirectional SMS communication, understand the basic rules of engaging the person on the other end of the text. Make every text you send easy, attractive, social, and timely.
Easy – Make it easy for the person to respond with in-text links, survey buttons, and reply instructions that are simple to follow.
- Click on this link to fill out a quick survey.
- Respond with a ‘Yes’ or ‘No’ to tell us if you liked XYZ product.
Attractive – Demonstrate obvious benefits and value to the person if they send a response.
- Share your opinion for a chance to win a gift card.
- Reply now to be a part of our new product development process.
Social – Use personal information or targeted approaches that give them direct value.
- Is XYZ product fulfilling all your needs?
- We noticed you left a few items in your cart. Do you have any questions before you buy?
Timely – Create a sense of urgency that elevates their reply to something important right now.
- We would love to get your opinion before our next product launch.
- The survey deadline is next Monday. Fill it out now for a special offer.
Send Personal Business Texting to Every Individual
No, you are not going to employee a person who sits by the phone all day and messages each customer or client individually. With the power of TMMN landline texting, you do not even need a dedicated company cell phone plan. The convenient dashboard lets you control a collection of personalized messages for different segments of your subscriber base.
Segmentation of your audience matters. People need to get content of value to them pacifically. They need to feel like you know them if you want them to respond in the best way possible. No one will message you back based on a text-based advertisement.
Business Texting at the Right Time Helps
All statistics show that more people use their smartphones for personal reasons at work than ever before, it is not the best time to do business texting activities. For consumer-focused companies, early evening after the traditional dinner hour is when you will find the most people using their phones. When you send an informational, special offer, or brand building text between 5 PM and 9 PM, you have a much higher chance of getting a quick response.
Since texts hang around until the person reads them, why does it matter when you send the message? It comes down to recipient psychology. People like responding to text messages quickly unless they are annoying or low value. This holds true for both personal communication and interaction with businesses. If they get a text from you when they are actively using their phone, there are more likely to fill out your survey, answer your questions, or send their opinion.
Show Them You Want to Engage With Them
Consumers have a reasonable amount of doubt when it comes to dealing with nameless, faceless companies. Many do not believe that anyone truly wants to know what they have to say. With the power of landline texting and the ability to respond quickly to their messages, you can prove otherwise. Show people who do respond that you value the time and effort it took for them to do so by following up immediately and thinking.
You get more responses when you engage in a conversation to some degree. Business-focused landline texting is not about chatting with every customer or client. Instead, it focuses on mutual respect and understanding that provides value to both parties.
- Express gratitude for the response.
- Follow up with a question or comment pacifically about their response.
- Avoid meaningless “I’ll pass this information on” comments.
Tell Them to Call or Message Easily With Landline Texting
This recommendation for getting responses with business texting seems so simple, but companies forget it all the time. If you do not ask for what you want, the chance of receiving it decreases considerably. Do this not only on your website but also on many of the texts you send.
Since you have limited character space in a text message and do not want to overwhelm people with giant blocks of content, do not ask for a response every time. Also, this will create a messaging headache for the employee who handles incoming communication.
Examples of landline texting invitations include:
- Ask a specific question to gather data.
- Include a survey with quality questions like TMMN helps you design.
- Tell them their feedback is always welcome.
Text My Main Number provides a host of landline texting features that allow you to create the most memorable and actionable messages for your target audience. It goes far beyond welcome texts and sale announcements. In order to understand consumer interests, gathering feedback is one of the most powerful things you can do. A quality business texting service integrate seamlessly with your landline equipment so you do not have to stretch your budget or introduce additional complexity to your company’s tech.
Companies need a lot more than sales data to determine best practices and improve everything from customer service to investment plans for the brand. With business texting capabilities, you get the responses you need to succeed. TMMN provides a comprehensive list of options that allow you to manage your communication in the best way possible. Explore the options, affordable pricing packages, and sign up today to better serve your customers and clients.
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