How Salons Can Use SMS Marketing During COVID-19

The Coronavirus pandemic has drastically changed life around us. This unprecedented change has caused all of us to rethink how we spend our lives, and many of us are having a hard time coping. Apart from household consumers, businesses have felt the heat of the situation too.

Because of restrictions related to the pandemic, businesses have had to prioritize business operations. One of the core functions of any company that hopes to earn revenue is their marketing strategy. The passage of time has taught brands how active and influential marketing can be the deciding factor in their success.

But with that being said, there are also no two opinions about the fact that COVID-19 has severely damaged marketing strategies around the globe. A brand’s marketing strategy is often surrounded by the goal of them promoting their products or services.

Different brands use different communication channels to interact with their consumers. Of course, communicating with your consumers through channels that resonate the most with them is always a sensible decision. But what would you do if COVID-19 has made your preferred communication channel useless?

Has COVID-19 Changed Marketing?

Many brands prefer advertising through the out-of-home channel by using billboards and direct marketing techniques, but due to COVID-19, the out-of-home channel is now useless. Restrictions around the world have caused people to stay at home.

The same can be said for brands that relied on radio to promote their products, but now that no one is driving their cars to work, the number of people listening to radio stations has drastically reduced. But with that being said, it’s trying times that genuinely differentiate a winner from a loser.

Changing the direction of your marketing efforts can still save your business from drowning in the despairs of debt, and this is where SMS Marketing comes into the picture. There’s no doubt about the fact that SMS marketing for business provides one of the biggest audience reaches in the world, and in times like these, it can be ideal for any brand.

SMS Marketing helps salons and spas improve their relationships with frequent clientele, create appointments, and promote their discounts. In times like these, the use of business texting services for salons has become much more relevant because people are spending a lot more time using their phones.

Now, there’s a much higher chance that your targeted customers will see your text message, but how exactly do you use SMS marketing for your salons?

Ways Salons Can Use SMS Marketing

In the past few years, salon managers have adopted many techniques to promote their businesses, but none have been as effective as SMS marketing. Business texting services give salon managers and marketers the power of direct communication into their hands.

Not only can they communicate with a broader audience more easily because of SMS marketing, but they can also send personalized texts to customers who they know require their services. For example, you know Brian has a habit of getting a haircut after three months. It’s been three months since he visited your salon, so you text him a discount code, that makes him change his mind and visit your salon.

Appointment Reminders and Confirmations

The most prominent advantage salons get from SMS marketing is the ability to communicate with their customers instantly. Because of business texting services, salons don’t have to call up customers or send them emails for the confirmation of their appointments.

Because of COVID-19, people are reluctant to leave their homes too, so you can’t expect them to pass by your salon and be reminded of their appointment with you. In situations like these, a simple text message can do the job. SMS Marketing ensures that your customers are frequently notified about their appointments.

Notifications

Another added advantage of SMS software is that you can provide your customers with notifications about all kinds of factors related to your business. During COVID-19, you can never know when there might be a need to close your salon and practice social distancing because the worst has happened.

In a situation like this, a simple text to your customer notifying them that you are closed for the day can save them a lot of time. They’ll also think that you’re a responsible business and this will, in turn, increase their trust in you. The best part about SMS marketing is the minimal costs associated with it. It gives you complete advertising value for a negligible cost.

Customer Relationships

Apart from helping your business grow, SMS for businesses can also help you build relationships with your customers. During COVID-19, you can send your customers helpful texts that inform them how to take care of themselves and how they should be practicing social distancing.

You can also send them personalized greetings on special occasions; this makes customers think that you are thinking about them, and it also increases brand recall. In times like these, when advertising efforts are more of a miss than a hit, having high brand recall can mean well for your salon.

Increases Revenue

Of course, we all know that SMS marketing can help salons promote their products or services, but at the end of the day, it comes down to revenue. A well-informed consumer has a higher chance of making a purchase than a customer who does not know about your brand. When a customer is well informed, they are more confident to make a decision, and this means increased revenue for you.

Conclusion

During COVID-19, it is imperative that you keep yourself up to date with the latest marketing strategies to help your salon grow. COVID-19 has left many marketing efforts meaningless, but SMS marketing is not one of them. If you want your salon to stay relevant when people are practicing social distancing, SMS marketing is the way to go. Get started today with a free 14-day trial of our SMS business texting services!