No matter what type of company you own or need to market, business texting provides a new layer of connection with your target audience. Not only to people prefer the quick message format, it at an affordable and convenient tool to your marketing arsenal. One of the best characteristics of business landline texting is the ability to plan a full one-year calendar of effective messages.
What are the benefits of thinking that far in advance when it comes to marketing strategies? For some businesses, a one-year calendar may feel excessive. After all, you may not know where your company will be six, nine, or twelve months down the road. Remember that these strategies are flexible. Planning still makes a difference especially when it comes to scheduled business texting for segmented subscriber groups.
Five Simple Steps to a One-Year Marketing Calendar
Business texting remains one small part of your overall brand building, sales making, and fan base growing plan. The exact methods you use depend on many factors. These include your company’s focus, target audience, budget, and more. No matter what marketing efforts you include in your strategy, these five steps will help you plan up to a year in advance. Consider using a template to start the process off right.
1 – Assess Your Current Situation
Not only should you figure out the current level of success your company enjoys, but you should also research competitors to determine where you stand in comparison. Identify strengths and places where you struggle. Way each current advertisement and marketing push against its past performance and future expectations.
2 – Understand Your Budget
Responsible company owners know everything about their finances so they can plan growth strategies and marketing campaigns. Simply determine how much money you have to spend on these efforts for the next year. Use a budget-planning template to help or speak with your accountant. Choose affordable methods like business texting to make your funds go further.
3 – Use What Your Audience Wants
Who do you market to, and what type of content and contact do they want? Business texting has exploded in popularity as more people access the Internet and communicate via mobile phone. While you cannot ignore traditional advertising, social media and content marketing, and other options, landline texting presents a powerful solution.
4 – Define Marketing Goals
What do you want to do in your next year of business? Your smart goals can include anything from a profit percentage increase to a specific number of new subscribers. It can focus on beating major competitors or infiltrating a new market sector that shows promise.
5 – Start the Creation Process
Begin to build marketing content, write copy, create graphic ads, and set up systems like your landline texting service so you can put your plan into action. Do not do everything at once. If one ad tanks, you do not want to be stuck using it because you do not have the budget to create a new one a few months down the road.
One-Year Marketing Plan for Increased Engagement and Sales
You have covered the basics of identifying your target audience, choosing marketing methods like business texting that will work, establishing a budget, and assessing your current position and your future goals. Now is the time to focus on what a full calendar year marketing strategy looks like. The most important thing to remember is that you cannot simply set everything up on January first and leave it alone without reassessing every month or at least every quarter.
Markets shift, your budget may change, you may introduce a new product line or discover a new market segment responds favorably to your offers. Remaining agile means more success than sticking to the plan usually does. The flexibility of business texting allows for quick changes and reassessment without wasting time or money.
Create Content for Every Audience
Audience segmentation matters when it comes to long-term marketing planning. You do not want to send the same business SMS text message to someone who has seen your ad for the first time and a returning customer. Identify effective segments and separate their marketing strategies to deliver exactly what they want when they want it.
Use Known Annual Events and Goalposts
People expect and welcome marketing messages around holidays and at certain times of the year, especially if you extend a discount offer or other valuable benefits to them. Besides using obvious designations like the start of summer, Mother’s Day, and Christmas, focus on times a particular interest to your audience.
- Location-specific planting season for a garden shop
- Pre-tax day tips from an accountant
- Back to school suggestions for parents
Use obscure holidays or historical events that coincide with your business focus, too. Did you know that February 20 is National Love Your Pet Day? The consumers interested in your doggie daycare may not either.
Set Up Convenient Recurring, Scheduled, and Auto Reply Messages
Email marketing, social media posts, and business texting all give you the opportunity to preload messages on your one-year calendar. This makes the process much simpler and less labor-intensive down the road. For example, a marketing landline texting plan may include 3 to 5 text messages every month. With the right service like TextMyMainNumber.com, you can set these up ahead of time for automatic sending.
This is especially useful for brand recognition and building campaigns and those that provide value to the audience. If you want to market your hair salon, for example, you can send a series of five texts teaching people how to care for their new style at home. Educational content is a great way to engage your audience and help them view you as an authority.
Business texting is just one of the marketing methods to include in your one-year calendar. After careful exploration of your current status and future goals, you can create effective content and automatic contact messages that work. A large part of the convenience and budget-friendly aspect of this process includes choosing methods that have all the features you need integrated into your existing equipment or capabilities. Landline texting fits the bill.
0 Comment