In 2022, Cyber Monday pulled in over $10.7 billion in U.S. sales, surpassing Black Friday and cementing itself as the top digital shopping day of the year. Nearly 40% of those purchases happened on mobile.
The takeaway? If your Cyber Monday strategy isn’t built for mobile-first engagement, you’re leaving serious money on the table.
While email inboxes are flooded during BFCM weekend, SMS gives you a faster way in. It's the best channel for time-sensitive deals, back-in-stock alerts, and personalized follow-ups that actually get seen.
But here’s the thing: by Monday, shoppers are burnt out. The usual Black Friday tactics don’t hit as hard. If your SMS feels like a copy-paste of Friday’s blast, you’ll get tuned out.
To win on Cyber Monday, your messaging has to be sharper, more personalized, more strategic, and more relevant to what your customers actually want at that moment.
This guide will show you how smart brands use SMS to cut through the noise, drive conversions, and finish Cyber Week strong. Let’s get into it. According to Adobe’s latest holiday shopping forecast, online spending is projected to exceed $250 billion — underlining why mobile-first SMS strategies are more critical than ever.
What Is a Cyber Monday SMS?
A Cyber Monday SMS is a promotional text message sent to announce your Cyber Monday sale and drive immediate action. But the smart brands don’t just send one. They run a full SMS campaign across the Cyber Week window to keep their audience engaged before, during, and after the sale.
Here’s how it breaks down:
- Before Cyber Monday: Tease your offers, build anticipation, and remind people to stay tuned.
- On Cyber Monday: Send your main promotional blast, add urgency, and follow up with time-sensitive reminders.
- After Cyber Monday: Thank buyers, offer post-sale deals, or run “extended” Cyber Week offers.
If your Black Friday and Cyber Monday deals blend into one long weekend (as many brands do), your SMS strategy should reflect that. Still, once Black Friday passes, pivot your message; Cyber Monday deserves its own targeted push.
Why Use SMS for Cyber Monday?
Mobile shopping now dominates. The National Retail Federation reports that mobile continues to lead holiday shopping behavior, with consumers relying more heavily than ever on their phones for fast, convenient purchases. In 2020, more than a third of Cyber Monday purchases happened on phones, and that number keeps climbing. Consumers are trained to scroll, click, and buy without ever opening their laptops.
So here’s the opportunity: while their inbox is flooded with unread emails, your SMS message lands front and center. No spam folder. No delay.
A well-timed Cyber Monday text can:
- Bring shoppers back to their cart
- Cut through email clutter
- Help customers make faster decisions
- Deliver support instantly when questions pop up
And let’s be real, your competitors are probably offering similar discounts. What sets you apart is speed, clarity, and convenience. SMS is your edge. To strengthen your results even further, you can use proven strategies to boost SMS customer engagement to keep shoppers active before, during, and after Cyber Monday.
If you’re mapping out your full holiday week communications, you might also find our Thanksgiving SMS message templates helpful for bridging the lead-up into Black Friday and Cyber Monday.
Preparing Your Cyber Monday SMS Marketing Campaign
Cyber Monday gives you a narrow but powerful window to win attention and drive sales. But it only works if you prep early—and strategically.
1. Build and Clean Your List Ahead of Time
Start growing your SMS list before the Cyber Monday madness hits. Launch a lead magnet or early access promo tied to your sale. Example:
“Get first dibs on our Cyber Monday deals. Text ‘EARLY’ to [your number] to join the VIP list.”
That line pulls in shoppers who are already thinking about buying—exactly who you want.
After Black Friday, do a quick cleanup. Remove subscribers who haven’t engaged in weeks. This improves deliverability, lowers your costs, and ensures your messages land with people who are actually paying attention.
2. Make Sure Your SMS Platform Can Handle the Rush
Cyber Monday isn’t the day to find out your platform can’t scale. Test it early. Confirm your provider has global delivery capacity, no lag, and built-in compliance support (especially for 10DLC, CTIA, and TCPA rules). For brands sending high-volume holiday texts, following CTIA messaging guidelines helps maintain deliverability, reduce filtering, and keep your campaigns fully compliant during peak shopping days.
If you’re not confident, consider switching now. One national fashion retailer did just that, ditched their old setup, and re-platformed to Text my main number. TMMN handled SMS routing and compliance; Netcore took over customer data and automation. The switch paid off big with smoother delivery and better conversions. If you’re not fully set up with proper sender registration, you can review our complete 10DLC registration guide to make sure your Cyber Monday texts are delivered fast and without compliance issues.
3. Focus on High-Intent Shoppers
Not all subscribers are equal. On Cyber Monday, zero in on the segments most likely to convert:
- Cart abandoners from the weekend
- Recent browsers who clicked on Black Friday deals but didn’t check out
- Recent openers/clickers in the last 72 hours
Use your SMS platform and CRM data to find and prioritize these groups. Then hit them with short, targeted messages like:
“Still thinking it over? Your 20% off ends in 4 hours.”
That urgency, aimed at the right people, is what drives sales on Cyber Monday.
Cyber Monday Text Messages: 11 Tips + Examples
If you're texting your list on Cyber Monday (you should be), here’s how to do it well. These tips keep messages short, persuasive, and designed to convert.
1. Provide Early Access
Give your SMS subscribers the first shot at your Cyber Monday sale. It rewards loyalty and drives urgency.
Example:
VIP Access: Our Cyber Monday Sale is live—24 hours early. Shop now before we go public: [link]
2. Treat Subscribers Like VIPs
Make them feel special. Let them know they’re getting something others aren’t.
Example:
You’re on the inside: Cyber Monday pricing is live now—for SMS subscribers only. Use code VIP20: [link]
3. Make It Easy to Shop
Don’t just hype the deal—link straight to the offer. Remove all friction.
Example:
40% Off. Zero Hassle. Tap to shop Cyber Monday now: [link]
(Don’t forget to test short links or UTM-tagged URLs.)
Since Cyber Monday brings a surge in last-minute checkouts, it’s smart to prepare for failed payments with templates that help you recover revenue quickly through SMS and keep shoppers moving through the funnel.
4. Send Real-Time Updates
Keep your audience in the loop—especially if stock is running low or you’re dropping new items hourly.
Example:
🔥 Final restock just dropped: Best-sellers are back, but not for long. Grab yours: [link]
5. Offer a Gift Instead of a Discount
Free gifts feel more like a reward than a price cut. Use that to your advantage.
Example:
Cyber Monday Bonus: Get a FREE [Gift Name] when you spend $50+. Today only: [link]
6. Frame It as Holiday Shopping
Position Cyber Monday as the start of their gift-buying sprint.
Example:
Knock out your gift list early—Cyber Monday deals are live! 🎁 Stock up now: [link]
7. Play to FOMO
Create a sense that they’ll miss out if they don’t act now.
Example:
Still thinking it over? 50% off ends in 2 hours. This deal won’t be back. [link]
8. Promote Your Rewards Program
Cyber Monday is the perfect time to promote loyalty benefits while they shop.
Example:
Psst… Loyalty members earn 2x points on all Cyber Monday orders. Not a member? Join free here: [link]
9. Tell a Short Story
Use micro-narratives to humanize the sale. This works well for DTC and lifestyle brands.
Example:
Last year, we sold out in 6 hours. This year, we’re ready. Our biggest Cyber Monday ever is live: [link]
10. Create Urgency
Time-sensitive texts crush during Cyber Monday. Send countdown reminders or flash sale alerts.
Example:
3 hours left. Your 40% off ends at midnight. Don’t sleep on this: [link]
11. Keep It Simple
Don’t overcomplicate. One offer. One link. One clear reason to click.
Example:
Cyber Monday = 40% off sitewide. No code needed. Go: [link]
How to Extend Cyber Monday Engagement
Cyber Monday isn’t the end of the conversation—it’s the setup for your next sale. Here’s how to keep the momentum going with smart SMS follow-ups.
Run “Echo” Campaigns for Non-Purchasers
Not everyone will buy on the day—and that’s expected. Segment the shoppers who clicked but didn’t buy or opened but didn’t engage, and follow up with gentle nudges in early December. These campaigns feel like personal reminders, not hard sells.
Examples:
Still thinking it over? Here’s a small thank-you—your last-chance holiday deal is waiting.
You’re on our ‘missed-it’ list. Reclaim your Cyber offer for the next 24 hours: [link]
This is your second shot to convert the almost-buyers. Add a touch of urgency or an extra bonus to tip the scale.
Activate Post-Purchase Flows
Don’t stop at “thank you.” Use SMS automation to keep the relationship warm and keep buyers engaged.
- Order updates build trust right after the sale
Your order is confirmed ✅ Tracking info will be sent soon. - Review prompts turn happy buyers into content generators
Love your new [item]? Leave a quick review & get 10% off your next order. - Early bird invites make them feel like VIPs
Holiday Sneak Peek 🎄 Cyber Monday buyers get first dibs. Opens Friday: [link]
These flows make your brand feel responsive, grateful, and thoughtful—which is rare in the rush of Q4.
Build Momentum into Your Next Campaign
Cyber Monday gives you rich data. Use it. Segment your buyers and browsers to tailor your next holiday push.
- Big spenders → Tag them for high-value New Year offers
- First-time buyers → Invite them into your loyalty program
- Everyone else → Send countdowns for post-Christmas clearance or January deals
Every message builds on the last. When you do this right, customers don’t just remember the discount—they remember the brand that kept showing up with value.
Use SMS to Reach Customers Directly During This One-Day Grand Sale
Cyber Monday isn’t just another sale; it’s your last major shot to turn browsers into buyers before the holiday season peaks. SMS gives you the edge: instant delivery, high open rates, and a direct line to ready-to-shop customers. Whether you’re sending early access deals, urgency-driven reminders, or simple one-click offers, the key is clarity, timing, and personalization. Don’t just shout louder, text smarter.
Want to launch high-converting SMS campaigns without the guesswork?
Start your 14-day free trial with Text My Main Number and get instant access to SMS templates, automation tools, and VoIP support built for business.
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