In today’s day and age, acquisitions can strengthen both company’s platform and reputation. In Twilio’s case, as a lead player in the world of cloud communications, acquiring Zipwhip means taking on a popular mass texting platform for many businesses. But will the platform remain the same? Will customers face interruptions in the days or weeks to follow? Will customers receive the same customer service as they did when Zipwhip was independent?
All About Twilio
Twilio began as a project 13 years ago in Chicago. As online communication began to take off and the need for companies to have communication channels increased, that’s when Twilio came into the equation. Twilio allows developers to automate much of their business communication. For example, businesses can seamlessly make phone calls, receive text messages, and stay connected with their customers.
You can send files and communicate in multiple ways with all your clients on a simple app. You can monitor a variety of communication across multiple channels. Many large companies like Netflix and Airbnb have used Twilio to secure their user accounts, communicate with their customers and more.
The Plan for Zipwhip and Twilio
For Twilio, Zipwhip acquisition means strengthening its current platform with businesses. Everyone knows messaging is the preferred way by consumers and businesses in this day in age. That’s why business texting is on the rise. Their vision in acquiring Zipwhip is to develop secure and high-quality toll-free messaging at a large for clients. Here are their plans (as taken from their website):
• Another affordable, trusted, high-quality engagement option via messaging-enabled toll-free numbers
• A messaging channel that is easy to adapt and flexible enough to meet varying business requirements; toll-free is the most flexible number type and has low-friction onboarding
• Improved opportunity to expand the toll-free channel across both voice and text
• Direct connections to carriers reduce carrier complexity, including onboarding, gateway, registry and spam detection, and remediation for all of the major U.S. carriers, ensuring routes have high-quality traffic
As planned, the combination of both platforms will only strengthen their business ventures by meeting all needs of customers. Since Twilio acquired Zipwhip, this means that Zipwhip will become an extension of Twilio – as such any large decisions made will have to go through Twilio first.
Risks with Acquisitions
This change can be exciting yet nerve-wracking for some Zipwhip customers. For some who have remained loyal to the platform for many years, you may be wary of the changes that can result from this acquisition. And the reality is, change is inevitable.
The customer service may change, the platform will certainly look different – this can be for the good or the worse. This may even cause some business owners to panic and wonder where else they can receive their services. However, it’s not the only option out there. If you’re looking for alternatives during this transition period, Text My Main Number is always at your service for your business texting needs.
The Benefits of Business Texting
No matter who you choose to partner with, business texting has a world of benefits that your business needs. Mobile platforms are taking over with more than 5 billion people using their phones every day. Taking advantage of this powerful medium can skyrocket your business to another level.
Business texting is taking over by a storm. 98% of text messages are opened and read – this is drastically higher than emails which only have a 20% open rate. This is why more businesses integrate business texting into their marketing strategy.
Use mass text messaging to remind your clients about flash sales, promotional content, or the latest news relevant to your business. Landline texting allows you to reach more customers with greater effectiveness.
For small business owners, there are many benefits that business texting offers for small businesses. Better yet, Text My Main Numbers gives you a plethora of templates so you can efficiently send a reminder to your clients.
An Alternative: Text My Main Number
Text My Main Number has become a trusted resource for small and large business clients. We offer a variety of services to make sure your business texting needs are met. Here are just some of the features you’ll have access to when you sign-up with Text My Main Number:
- Survey Texting
Customer surveys can be the most efficient tool businesses use to understand their customers. Customer surveys are a great way to engage with your existing clients – it shows that you care about their opinions. If you find it exhausting to create an email survey, there are other ways. For example, you can utilize business texting to send out customer feedback surveys.
At Text My Main Number, we offer the option of conducting survey clients over landline texting. Simply create and send out a mass survey to those in your contact lists and that’s all it takes. Since clients are more likely to open an read their text messages, you can rest assured knowing that you’ll get more responses with the use of survey texting. - Group Texting
Everything nowadays revolves around tailored content. The more you can customize your audience’s experience, the more likely they’ll stick around for the long run. With Text My Main Number you can place contacts in one or more groups based on their demographic. You can send notifications to a group all at the same time. - Invoicing
Do you run a law firm or small business? To make your life 10x easier when handling payments, Text My Main Number has an invoicing feature that allows you to send bills and overdue payments over text messaging. You don’t have to worry about paperwork that may or may not get signed or tracking down clients. The invoicing feature allows you to get paid on time. - Autoreply Texting
Whether you’re out for the day or you’ve taken a much-needed vacation, you never want to leave your customers in the dark. Our support service team can help you set up an auto-reply feature to answer back to clients even when you’re out of town. Check out our website to see some ready-made templates you can use.
The acquisition of Zipwhip brings about new changes to nearly 30,000 customers. While that may be the case, you can embrace the new. Text My Main Number has all the features you need to get your business texting back up and running so call us today!
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