Satisfying a customer is usually every business’s main focus, because no one likes an angry customer. One of the best ways a business can communicate with their customers is via landline text message. In 2016, a study conducted by Twilio discovered that 9 out of 10 people preferred to communicate with businesses using landline text message, yet less than half of companies around the world had the proper landline text message platform in place to deliver that option.
In more recent times, many companies and industries have finally started to communicate with their customers via landline texting. If your brand hasn’t started to use landline texting to communicate with your audience, below the Text My Main Number team has listed reasons why you should get started today.
Remind Customer About Their Appointments
In order to ensure that your mode of transportation is roadworthy, people around the globe abide by regional and national laws that enforce an annual inspection of their vehicle.
For example, in the UK, people take their cars for a test called Ministry of Transport or MOT. The statistics demonstrate that a whopping 28% of drivers are late for these inspections. In an effort to decrease the percentage of drivers who are late for their inspections, the organization that is responsible for overseeing inspections began using landline texting to send reminders to people 30 days prior to the date of their MOT inspections.
Car dealerships have found that using landline text messages to spark awareness for service appointments is quite useful for local providers. Statistics indicate that less than one in three appointments for service will take place at a dealership, even though these entities are the ones who sell all of the new cars and nearly most of the old ones. At a Toyota dealership where landline texting was implemented to send appointment reminders, 80 percent of the people who received the landline text message came to their appointments. That increased the percentage from 15 to 20 percent as opposed to the number of people who showed up prior to the business trying this method.
Reduce People’s Frustration of Missing Appointments
When patients make appointments to visit their doctor, the staff usually gives them an appointment reminder card that shows the date and time of their next appointment. However, more times than not, people lose the appointment card before they enter the information into their phones or physical calendars. A research study exposed that 4 out of 5 mobile device users wake up and within 15 minutes are checking their phones. If a medical facility sends out an appointment reminder via landline text message in bulk each morning, this method could increase the likelihood of people reading them when they first wake up. People tend to miss more than nine million appointments that are scheduled at the Veterans Affairs medical centers around the country each year, but one location is attempting to decrease that number by providing an opt-in landline texting service that would remind their patients a week prior to their appointments, and then send another landline text message two days before. Recipients can then reply with a text message to either confirm or cancel their appointments.
Another research study proves that 23 percent of patients never show up to their appointments unless they receive a reminder. These no-show appointments end up causing a problem for doctors because they end up wasting time getting ready to see the patient who never arrives, and that also prevents them from seeing patients who needed treatment and would have kept their appointment, but didn’t have the opportunity to do so because the schedule was fully booked when they tried to schedule an appointment.
Receive Customer Feedback Via Landline Text Message If brands don’t stay well-informed about their customer’s needs, it’ll be tremendously hard to uphold customer relations.
One Worldwide company started sending feedback surveys via landline text message and discovered that 96 percent of their recipients replied within 24 hours. Announce Limited-Time Events A study revealed that people read 90 percent of their text messages within 3 minutes. So, it’s evident that the landline text message form of communication is ideal to let people know about promotions or an event that is only going to be offered for a limited time. You can use landline texting to send notifications regarding a one-day sale, an upcoming seminar, a local business opportunity, or offer a 50% off for shopping before the end of business on a specific date.
During the Thanksgiving holiday season, Target offered their consumers a Black Friday pre-sale deal and offered the public a discount on items they could use to cook their Thanksgiving dinners, like kitchen appliances. Customer could send a message to your text-enabled business phone number to receive a coupon via text for an in-store discount. Your store could then reply via text message by sending a text message with details of an impressive deal a few days prior to distributing the paper flyers and other forms of guerilla marketing methods. In other words, you’re offering an exclusive deal to those who opt-in to receiving text messages from your business because they get the deal days before it’s available to the general public. A retailer performed a test through a landline text message campaign to offer a limited-time opportunity for open employment positions at its stores. They implemented the spread of the campaign to 170 of their locations, and about one-third of the people who received the landline text message notification about the available jobs completed the job application. A T-shirt retailer called TeePublic found that landline text message marketing delivered a 25 percent conversion rate, as opposed to the 9 percent they brought in from sending messages via email. Additionally, Adam Lasky, who is the company’s marketing director, reported that 50,000 customers had opted in to receive text message since their launch in May 2017, and today 40,000 are still opted in to receive them, which means their consumers do appreciate the content in the messages they receive.
Even though we used examples how specific industries use landline texting for customer service or marketing purposes, you can easily apply its convenient use across all industries. For instance, hair salons and even many school districts use landline texting to notify their audience of upcoming events, meetings, and to schedule appointments. The bottom line is, people like receiving text messages and the response rate is favorable in comparison to other forms of communication. That means there is no reason for your business to further delay implementing the most effective form of engaging and communicating with your consumers. Contact the Text My Main Number team today to get started with your free landline text messaging trial and see how quickly your ROI increases.