However, it may surprise you that these aren’t always the most effective methods to engage with your audience. In recent years, more businesses have resorted to business texting to increase their profits and market their platform.
With its growing popularity, it’s no wonder a huge company like Twilio has purchased ZipWhip, a major player in the world of business texting. This news only emphasizes the importance and popularity of business texting. It’s becoming more relevant and essential for businesses – keep on reading to find out how business texting can transform your platform.
Twilio’s Acquisition of ZipWhip: A Look at Two Companies
Twilio has become the world’s biggest communications platform for thousands of businesses across the world. Without knowing, you have most likely interacted with Twilio’s interface as well.
Have you ever used a customer support chat or received an appointment reminder? That’s most likely Twilio’s interface at play. Many developers from companies such as Airbnb and Netflix use Twilio’s programmable application program interface (APIs) as a foundation to build and tailor customer chats, video platforms and more to their software. More than 9 million developers across the world use Twilio to enhance their customer engagement systems.
Here are just a few ways they help support a company’s communication:
- Marketing campaigns
- Messaging
- Video Software
- User Verification.
When a company like this with such a large presence in the communications industry makes any acquisition, you know they’re doing it to strengthen their business. As such, the acquisition of ZipWhip made huge headlines and shined a spotlight on why businesses need to integrate business texting.
For many years, ZipWhip became the go-to platform for business texting means. It allowed its customers to send text messages in bulk. Whether it was to send customers promotions or reminders, mass text messaging allowed businesses to reach their clients anytime and from anywhere. Zipwhip grew its customer size to over 30,000 customers serving everyone from small companies to large Fortune 500 brands.
Twilio made the executive leap forward to acquire a prominent player in business texting to strengthen its platform. Alternatively, Zipwhip can now rely on an important resource in business communications to further its platform as well.
The Benefits of Business Texting
This acquisition shows how important business texting can be. If you haven’t yet integrated business texting into your business, here are a few benefits to look into and why people believe it’s just as important as having a social media platform. - Reach more people
Compared to emails, text messages have an average 98% open rate. Additionally, people open up a text message within 90 seconds of receiving it. This means that there’s a higher chance your customers will read and engage with your content over text than they will with emails. - Increase engagement
Nowadays, more people spend time on their mobile devices than any other form of technology. When sending out promotions or reminders to your customers, you’re preventing your followers from losing interest in your business. - Easy mode of communication
T.V ads require booking a slot with a news channel. Posting on social media every day requires appealing visuals and catchy slogans to gain attention. However, with a simple text to those who sign-up with your business – you can send out millions of messages with a simple click of a button. Additionally, you can prepare drafts beforehand as well.
The Twilio/Zipwhip Acquisition: Leaving Customers Behind
While this greatly benefits both companies, customers may take a hit from this business transaction. With any acquisition comes uncertainty. Twilio may decide to copy and paste Zipwhip’s platform to its own. On the other hand, it may change the business texting platform completely. This naturally leaves customers in the dark about whether or not they can receive the same services as they once did.
Customers may have to change the way they send business texts or they may have to learn how to operate on a brand new platform that may not work for them. So while this acquisition may draw more attention to business texting, Zipwhip customers may receive the short end of the stick
An Alternative: Text My Main Number
Zipwhip may have been acquired but that doesn’t mean other business texting software doesn’t exist. You have the freedom to partner up with a new texting software. Text My Main Number has become a trusted source among its customers for a few years and is growing its pool of customers by the day.
While we understand it might be hard for some customers to adjust to a new platform, our customer support team is available to you 24/7 to assist you in every way. Whether you have questions about integrating a new feature or you’re confused by how it all works, our professional and reliable customer support team is there to help. Besides our customer support team, here are a few noteworthy features you have access to when you sign up with Text My Main Number
- Texting Templates
Signing up with Text My Main Number means that you have access to tons of ready-to-use texting templates. Whether you’re looking for a go-to text message asking for payment, a holiday-themed text or more, we provide templates that you can easily copy and paste. We also have tailored industry templates that you can utilize depending on your business. - SMS and MMS
You have the option of sending both text messages and images if you need to as well. Remember, visuals can captivate and intrigue an audience. Having the flexibility to customize your text messages with images and words is a great way to engage with your consumers even more. - Group Text
Customers love content tailored to their liking. The more you can customize your audience’s experience, the more likely they’ll stick around for the long run.
When you sign up with Text MY Main Number, you have the option of grouping your customers once they sign-up with your code. You can split up your customers based on age, interest, etc and group them. Then, you can send out different messages to each group.
The uncertainty revolving around Zipwhip might make you uneasy, but it doesn’t have to be that way. Our team at Text My Main Number would be more than happy to support your business texting ventures from here on in!
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