Digital marketing campaigns always have a clear goal. And the landline texting campaigns usually have a more specific targeted goal and audience. Any marketing techniques used are typically seeking conversions. In this post we will give you tricks to improve the conversion rate of your Landline Texting marketing campaigns.
Conversions determine the success of the campaign and the benefit it brings to the business. As a goal, it is essential that the profit earned is greater than the investment made during the campaign, which is determined as a return on investment orROI.
How is the Scope of a Landline Texting Campaign Measured?
The total scope of the campaign is metered using the conversion rate. It is measured by a formula that determines the number of users who performed the proposed action in SMS. The formula is as follows: the number of people who performed the action, divided by the number of messages sent, multiplied by 100.
A company’s ROI is also expressed as follows:
The great advantage of SMS for business that it can be quantified. This means that the specific data can be obtained and analyzed based on the results. The Text My Main Number web-based user panel stores all information regarding your landline texting campaign.
The Objectives of SMS for Business
The purpose of a landline texting campaign can have different objectives. It depends exclusively on the purpose you are looking to be carried out. Specific examples include:
- Increased sales– One of the most common goals is to achieve a higher number of sales for a particular product. SMS for business will help you promote your offers among regular and new customers.
- Generate new leads– Increases your list of subscribers with the intent to increase your customer base. Sending text message with information forms to be filled out will help you conquer that.
- Conducting surveys– Text messages also allow you to conduct surveys, to learn your audience’s opinion regarding a topic such as your products, services, or customer service practices.
- Subscriptions to a blog or newsletter– Users are invited to be part of a newsletter or blog.
- Free trials: You can offer free trials of a product or service, to encourage your target audience to become regular customers after the trial period.
Actionable Conversion Methods
Each of the objectives of the landline texting Marketing campaign has its own conversion type, which can be measured.
When you’re looking to increase sales revenue, the conversion rate is easily defined. These will be all user purchases that are part of the campaign database. You only have to check the names of the customers to outline their involvement.
The same is true for subscriptions to newsletters or blogs. The conversion rate will be marked by the number of users who agree to subscribe and receive the next editions or posts.
As for the forms, it is very simple: how many users followed the steps and completed that procedure? Surveys can be measured in two ways. The first is simple surveys, which only require an answer. For example, “you agree with… Yes/No.” By looking at the number of responses you get the conversion.
Otherwise, are those messages that bring the survey on an external link? In those cases, the number of clicks generated on the link is analyzed and then the response to the survey itself.
There is a similar result with other types of SMS for business campaigns that have external links, such as free trials. In general, the format is “Start your free trial using this link”. The number of clicks marks the conversion.
Difference Vetween SMS Opening Rate and Conversion Rate
Do not confuse the opening rate terms with the conversion rate. As we explained, the conversion is determined by the number of users who perform the actionable goal. While the open rate responds to the number of people who opened or read the SMS.
The opening rate will always be higher, as it is impossible for the user to perform the action without previously reading the message. However, there are many cases where the person reads the message and ignores it, without realizing the purpose.
Tips for Optimizing SMS Conversion Rate
Here are some of the tactics you can use to get the best possible results:
- Audience segmentation– From the database, it is possible to divide the public by groups that have interests or some characteristic in common. For example, a division by gender, or by age groups.
- Powerful call to action: SMS messages are typically short, so you should get to your call-to-action quickly. It must be eye-catching and concrete.
- Offers: one of the most common actions to increase sales, is to offer promotions or discounts. Users who see a benefit are more likely to complete the actions.
- Create a landing page for your landline texting campaign– Messages that are accompanied by an external link must be directed to an attractive page that leads to your offer.
- Monitor SMS send times and frequencies– It is important to consider the time when messages are sent, because it can and will affect your result. If you send your messages very early in the morning, or late at night, they are most likely to be ignored. Same with frequency: if you send three messages per day, you won’t get any results, other than having people opt out of receiving messages from your brand because you annoyed them and they lost their patience.
The Text My Main Number platform has all the resources and tools needed to achieve a successful landline texting Marketing campaign, with a favorable conversion rate that delivers benefits.
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