No matter what type of business you operate, landline texting gives you a new and effective way to reach customers and clients easily. SMS marketing campaigns top the list when it comes to reaching modern audiences. One of the biggest benefits of business texting from your landline or VoIP number involves boosting customer service and satisfaction across the board. Consumer satisfaction levels do more to improve your bottom line than many other controllable factors.
Transparent and targeted communication is one of the most powerful tools in your customer care arsenal. How your business accomplishes this makes a huge difference in company reputation, revenue, and overall success. These five ways that landline texting boosts customer satisfaction should convince you to look closer at the services provided by TextMyNumber.com.
1 – Consumers Want Business Text Messages
Smart phones have become the number one tool for communication today. They also rank high for accessing the Internet, researching service providers, and shopping at e-commerce sites. If your business wants to improve customer satisfaction, you know how important it is to reach them where they are. According to a recent research study, 85% of consumers prefer texts instead of phone calls or email.
Customer satisfaction includes tailoring your business practices to meet the target audience’s needs. Whether you offer home redecorating services, legal advice, or pet toys, your reputation depends on how well you give your consumer base what they want. They want texts, and landline texting services helps you keep them satisfied. Best of all, it does so without the need to pay for multiple mobile plans or external messaging services.
2 – Speed Matters When it Comes to Information
Although you can use landline texting for marketing messages, special offers, and brand-building information, it really shines when it comes to responses and updates. After someone becomes a customer or client, they need clear and quick communication to feel confident they will get what they paid for. Consumer expectations for replies to comments and answers to questions have gotten shorter and shorter as technology has sped up. The highest quality customer service depends on meeting and exceeding those expectations.
Text messages from a business texting account offer immediate information they can access anywhere on their phones. Also, if they are not available at the time, the text message will wait for them. You cannot get that type of convenience with phone calls.
3 – Customers Keep Your Brand in Mind
Excessive contact from a business can get annoying. However, customer satisfaction suffers most from paper junk mail and cold calling or marketing phone calls. Of course, you do not want to spam text messages either.
Business texting from your company’s landline or VoIP number promotes brand recognition and builds your reputation well. Customers and clients benefit from short, unobtrusive, detailed messages that include valuable information tailored to their needs or desires.
When customers keep your company in mind for all the right reasons, it naturally elevates your brand in their minds. Increased reputation leads to the creation of true fans who are happy to buy from you again and tell everyone they know about how much you satisfy your customers.
4 – Business Texting Feels More Personal
People use text messages for their own personal communication with friends and family more than any other method these days. The reasons behind this shift away from phone and email are many, but the casual and friendly feel of short texts top the list. Companies who want to improve their customer service can tap into this impression to form stronger and more positive connections.
Brand stories, company missions, and community involvement matter a lot to consumers in this ultra-connected world. Every message you send needs to convey all of this to them clearly and with emotion. Texting feels more personal and gives you the opportunity to target specific information to the individual. Even if your SMS content is sent in masses, the people receiving it will not see it as just another advertisement if constructed carefully.
5 – Text Messages Offer Both Proactive and Reactive Customer Care
Good customer service is about a lot more than answering questions or sending out shipment tracking information. From the moment a person first sees your marketing and is introduced to your brand, customer care matters. Every ad, interaction, and communiqué influences how they feel about your business and how likely they are to spend money on your products and services. Both proactive and reactive customer care matter, and business texting services can provide both easily.
The proactive side of improving satisfaction involves sending information your targeted consumers want and need. Landline texting does this in the best way possible. You can automate a message blast that include announcements about an upcoming sale or new product line launch. Other options include solutions for common problems or updates on a company growth or community projects.
The reactive side of customer care also gets a boost from text messages. Responding to questions, complaints, and compliments as quickly and unobtrusively as possible gives the best impression of your company overall. Customer care is a continuous process, and you need the right systems in place to deliver from start to finish.
All five of these benefits and more offer companies of all types the opportunity to improve their customer satisfaction efforts. From a business perspective, the convenience that comes with using an existing landline set up for texting makes sense. There is no need to juggle more tech systems or introduce extra expenses that cut into your profits and growth potential.
Landline texting offers so much more than convenience and affordable text and SMS messaging services to businesses. Texting in general has become the most common and appreciated form of communication in both personal and commercial situations. As consumers focus more on speed, convenience, and building relationships with the brands they choose, you need all the necessary tools to improve overall satisfaction levels. Business texting through a landline number helps.
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