When New Business Owners decide to launch a company the last thing on their mind is that it won’t succeed. OK, maybe it’s on their mind a little bit but it’s definitely not at the top of their list of priorities. No one plans ahead to fail, but everyone plans and dreams of being successful.
A limited budget is also a component that new business owners are faced with and any budget that exists is usually set aside for supplies, equipment, payroll, inventory, etc.
You know what usually goes on the bottom of the must-haves list for new business owners? Marketing.
Why is that?
How will people know about your business if you’re not marketing it? Even word of mouth which is technically free is a form of marketing. In many cases, it’s one of the most influential methods to spread the news about your new business.
The truth is that when new business owners are working on limited assets and time, marketing dollars falls on the backburner. If they do include a marketing budget in their initial business plan, chances are they’ll set aside the least amount of available dollars to the category. This is truer for small business owners, especially if it’s to launch a service-related business.
There are so many resources that can be included in your marketing plan to improve your growth endeavors. Not all approaches are designed to make you break the bank and in fact some are nearly free. Anything YOU DO put money towards should produce results for the long run rather than being a one-hit wonder method.
The following techniques are tried and true methods for new business owners to improve their brand awareness and boost sales.
Top 5 Marketing Resources for New Business Owners
Tools. Tools is what we use to fix, improve, and build with. Tools aren’t only items you buy at a hardware store because when you implement resources into a marketing plan, it serves as a tool to make your business growth function effectively. Below we will review some of the marketing tools that will positively contribute to your efforts of growing your business.
1. References and Reports
When you’re starting a business, you already know that it’s been done before unless you’re starting a business on another planet where we know nothing about how productive of an idea it is or not. Researching how previous companies such as your own have provided value to their customers is an excellent tactic to help gain understanding of what your target market needs.
During your research phase, take advantage of the resources available to you such as case studies or testimonials from your competitors to see how the service or product you are offering was accepted. In order for you to show your customer base that you are a legitimate business that can be trustworthy you should:
- Research what your target market needs and what their previous experience has been with the type of product or service you offer. Read testimonials from your competitor’s online profiles to get a good idea of what they enjoyed and what they complain about.
- Find out what their goals are when it comes to receiving service or products from your industry.
- Do a mock-up of scheduling service or ordering products from your competitor’s website to feel the experience from a consumer’s point of view. This will allow you to get a gauge of what you can do that’s more convenient on your own website.
- Read case studies online to find out the pros, the cons, and the statistics of everything that has to do with the services and products you offer.
2. Business Texting Services for Marketing
When you are just starting out as a company, marketing is the most powerful tool to grow your business. The wisest method to market your business is to utilize a platform that is cost-efficient and effective like business texting services.
Why are business texting services the most effective form of marketing your business? Because text messages are the #1 communication resource. With an open rate of nearly 138% in comparison to emails, and a response rate of 31% in less than 6 minutes…SMS is indisputably the most effective marketing platform.
The wisest takeaway in this article for new business owners is to partner with a company like Text My Main Number who offers business texting services on an easy-to-use platform. You can use your business phone number to send and receive messages to consumers who opt in to do so. Since a free trial is available, it surely doesn’t hurt to test its efficiency.
Once you’ve taken advantage of the Text My Main Number training for free, you will be ready to get started with putting the most powerful marketing resource to work. You can create marketing templates to:
- Execute marketing campaigns
- Send automated text messages to your subscribers
- Create groups so that you can customize messages on a more personalized level
- Send promotional offers to boost sales
Depending on the type of business you’re launching, you can utilize business texting services in numerous ways to connect and engage your target audience.
3. Digital Engagement
The ability to connect and engage with your target audience is the most useful resource for new business owners. Luckily, we live in a digital age and have a variety of digital channels where you can promote your brand.
The two most useful digital platforms to create are:
Content Channels: A great example of a content channel is a landing page that you create on your website that showcases the most valuable content to your target audience. You can develop content such as e-books, blogs, “how to” guides, videos, etc. The goal is to create engaging content that will offer a solution to your target audience.
Social Channels: Once you begin to attract potential consumers, you’ll want to engage with them on the platforms they use the most. That means it’s crucial that you create social media pages where you’re able to interact with your consumers on a daily basis. It’s an excellent method to promote your business and new business owners can benefit from the fact that this is a free form of marketing. If you’re ready to launch a new business and would like more advice on how to utilize economical techniques such as business texting services to spread the word, feel free to contact us today!
0 Comment