Landline texting has introduced a unique way of communication. It can be used by B2B and B2C organizations to serve their customers with SMS to Landline solution which gives them flexibility and benefits of texting. This article will share top 10 survey results and statistics about Business texting. These surveys were conducted by well known organizations in 2016 & 2015.
- 85% of consumers prefer to receive a text message over a voice call or email (AT&T Market Survey)
- Nearly 92% of U.S. adults carry text-enabled mobile phones, and 98% of Smartphone owners use text messages on a regular basis (AT&T Market Survey)
- 300% growth in business texting is registered in 2015 (AT&T Market Survey)
- 150 million texts are sent to landline numbers every day (Zipwhip)
- By 2020, 85% of customer relationships will be managed without speaking to a human (Gartner)
- 64% of people prefer text messaging Vs calling for customer service (Harris Poll)
- 44% consumers mentioned they would rather send a text than stay on hold (Harris Poll)
- The growth of business texting has been explosive, with traffic volumes growing 300% in 2015 (Pew Research Center)
- Network traffic analysis shows that 150 million texts are sent to landline numbers every day (Pew Research Center)
- Over 90% of text messages are read within 3 minutes of receipt, while emails are opened at an average rate of just 22% (Forbes)
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