Tag Archives: mobile marketing

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Guide to Mobile Marketing for Hotels

Nowadays, our daily lives consist of everything digital, and more than anything, smartphones play a major role in this. It is of no surprise that with the rise of smartphone use, companies have started to apply a business texting solution that can ultimately transform their marketing efforts and daily operations in a significant way. One of the industries that has adapted to the new digital way of life and has applied a business texting solution is the hospitality industry, more specifically the hotel sector. Mobile marketing has presented a huge potential for growth and engagement for hotels because it’s allowed them to reach their audience in a more direct and personalized way. If you look across the hotel industry, you’ll see that hotel giants are dynamically implementing mobile marketing. For example, Hilton Hotels say that 20% of their bookings come via their mobile app. In North America, the percentage of reservations made through mobile apps is approximately 28%. That said, mobile marketing for hotel businesses is lucrative and now we’ll explore the top strategies you should consider.  

Mini Guide to Mobile Marketing for Hotels

 

1. Mobile Marketing on Social Media

Social media must play a central role in your marketing approach. If you’re still thinking that social media marketing is a bonus, then you’re most certainly lagging. When used correctly, social media will drive your traffic and increase your sales. Now it’s time for you to forget about Millennials and start thinking about Generation Z. Why? It’s simple. Gen Z is the future and that future is here and now. Gen Z are the most tech-savvy individuals because they started browsing online at a young age and are the most comfortable with technology.   Contemplate the following formula for your social media posts:
  • Tell your brand’s story on Facebook
  • Listen on Twitter
  • Produce art on Instagram
  • Spice it up on Pinterest
If you use this plan as a rule of thumb for your social media posts, you’re creating an actionable strategy to drive traffic significantly.

2. Produce Travel Content That is Mobile-Friendly

When you build a website, it’s imperative that you keep the design of the mobile version in mind too. Your prospects and customers spend most of their free time on their phones, and mostly everyone does their research for just about anything directly from their mobile phones. So, make sure that your website is mobile-friendly because that’s how most of your visitors will look you up. The mobile version of your website produces a better user experience, and in turn, a more satisfied prospect or customer. Additionally, if your website does not have a mobile version it’s going to have a much lower ranking on search engines. It doesn’t matter if you have the best content ever and excellent SEO in place, because not having a mobile version of your website will harmfully affect your ranking. Period.

3. Strengthen SEO Locally

The hotel industry is facing massive competition and has to put forth extra effort to stay on top. Traditionally, small businesses were using local SEO to improve their local ranking. Currently, now we see that hotels are also using local SEO for more operative ranking with the search engines. Whether you’re a part of a big chain of hotels or you’re a small boutique hotel, you’ll need and want to improve your local SEO. These are the advantages of local SEO: Since the hotel business is the most competitive and customer-centric, you’ll want to make sure that you show a dynamic presence in all local directories. By including accurate data in your citations and a Google Maps feature, you’re assuring that your potential customers will find you effortlessly.

4. SMS Marketing

According to the most recent SMS marketing trends reports, this platform is a must-have for any business, especially since it’s so customer-centric. Generally, the best communication channel for the hospitality industry is text messaging. Since hotels are the largest part of that hospitality sector, it makes sense that executing a business texting solution for customer support and marketing is their next big transformation. Here’s why SMS is the best business texting solution for hotels:  Send messages to confirm reservations: When the person makes a booking, you want to text them the details of the booking. The main idea is to make the user experience more enjoyable. Send them all the necessary information via email, so that they have everything under their hands. Send notifications via text message, once the customer arrives: Once your guests arrive, you can use SMS services to send messages regarding important information about the hotel. For example, you can text them the Wi-Fi password, the working hours of your hotel’s staff, restaurants and gym. Send updates, reminders, and announcements: Consider using text messages to send your customers reminders about their reservations to any of the onsite amenities or notifications to confirm a SPA treatment they’ve reserved. You can also use SMS to update your clients about unexpected changes regarding their reservations.   Text special offers and how to claim them: SMS services are most commonly used for promotions. Send your current guests a coupon code for a visit to the gym, the SPA center, or a discount code for the onsite restaurant.  

Text My Main Number – the Game Changer for your SMS Marketing

  The current SMS marketing trends demonstrate how effective a business texting solution is for many businesses. But you must choose carefully who your SMS service provider is if you want to have a powerful business texting solution strategy.  Text My Main Number will be the real game changer for the hospitality industry. Text My Main Number is sure to rank as a high performing service provider because our team offers:
  • Mass texting
  • Message scheduling
  • Automatic replies
  • Analytic reports
  • and most notably, it’s secure and confidential.
  According to client testimonials, Text My Main Number provides the best business texting solution, an easy-to-use GUI interface, and delivers great value at an affordable price. Text My Main Number has competitive features that other services alike do not offer. For example, we are one of the few companies that provides the ability to send template forms while on a live call. Also, to assist you with humanizing text messages to your audience, we provide you with the ability to insert emojis to add personality. And last but not least, you can access your Text My Main Number account directly from any mobile device if you don’t have access to a computer at any given moment. Embrace the power of SMS mobile marketing for hotels with Text My Main Number by starting our free trial now!  
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Tips to Enhance Customer Communication in 2019

Happy 2019! This new year brought on a lot of fresh starts, and while you may be starting now to roll out those personal New Year’s resolutions, don’t ever forget that your business could probably use some fine tuning too. At Text My Main Number, we are huge fans of helping businesses grow and have been doing so by improving their customer communication through our landline texting service. We’ve assembled some tips that will help you refresh your strategy moving forward, so now it’s your job to make it your top priority to adopt at least one of the tips below to help strengthen your relationships and provide a much better way to meet your customer’s needs.

Humanize your conversations with customers

Customers want genuine experiences with your brand, and the best and easiest way to provide that is by speaking to them using normal, conversational language. Often times businesses forget to cultivate their interaction with customers, and instead they end up thinking that professional communication requires exaggeratedly formal or mechanical language. Using the Text My Main Number landline texting service will allow you to use the same language that your customers are already used to. You’ll be able to generate a more comfortable environment and genuine experience which will lead to an increase in your customer satisfaction ratings. Perform an audit of the type of language that is being used throughout your business content. That includes your website copy, social media captions, text messaging, and your scripts for phone conversations. If it’s not flowing seamlessly or sounds too stuffy, it’s time for you to make some changes.

Create content that not only educates but also entertains

An indispensable component to refining customer communication is minimalizing confusion over your products or services. An excellent way to achieve this is by using the Text My Main Number landline texting service to provide your customers with valuable content that not only educates but that also captures their attention. Video is the top-ranking medium for business marketing, and its relevance cannot be understated! Over 50% of consumers prefer to see videos over any other type of medium. Your business can design videos that will show people how your products work, help your target audience comprehend why they need your products, highlight customer success stories or really just about anything that reveals a triumph story that will demonstrate what it is you do and who your company is. Another method that can’t be disregarded is blogging. If you want to nurture your brand more this year but have not yet incorporated blogging into your communication plan, you are missing out on the easiest way for your prospects and customers to find you online. Building and managing a blog lets your company leverage SEO (Search Engine Optimization), not to mention it helps increase your business leads by an impressive 67 percent. Just like with video marketing, blogging can be used for several purposes, including educating your audience, provide insight on industry trends and publicizing product or company updates. Last but certainly not least, is text message marketing. Using the #1 form of communication to tell your brand’s story and promote your products or services is a no brainer. We predict that next to video marketing, text messaging will be at the top of the list of ways to promote your business in 2019. It has the highest likelihood of open rates and responses than any other form of communication. No one answers phone calls anymore, and they surely don’t read emails as often as they once did. However, nearly everyone feels forced to at least open and read text messages.

Give customers the opportunity to provide feedback

No one can recognize the defects that may exist in your business better than your customers can. Let them tell you what areas may need improvement, what’s working favorably for them, or what may need to go. By giving them a simple way to provide feedback through the Text My Main Number landline texting service, you’re offering them a tried-and-true way to let them know that you value their opinion and care about their needs. Firstly, you should maintain a habit of frequently monitoring your social media pages. Respond to reviews and comments, even if there are any negative instances. By engaging with your audience on social media, you’re demonstrating that you care about conversations that are going on about your business. Next, you should send out surveys or integrate them into your social media pages or website. It’s crucial to keep them brief and to define your business goals so that you are asking targeted questions. Survey Monkey contains an excellent list of best practices for operative surveys.

Recognize how consumers want to communicate with you

Consumers expect to be able to effortlessly reach your business. Ensure that you are accessible on multiple channels and visibly identify each one on your websites. Aside from phone calls and emails, your business should look into text messaging as an influential channel to expand customer communication in 2019. Text My Main Number recently researched customers of all ages– from baby boomers to Generation Z – to get a more informed look at peoples texting habits and how they relate with businesses. Our research proved that across every age group, consumers wished more businesses would text them. Texting offers several benefits to both parties. When businesses use a landline texting service, they are providing customers with conversational messaging on a medium that is more fitting than an email or phone call. There’s no more playing phone tag and your message has a greater chance of being seen.

Automate information delivery

In order to really speed up the communication timeline between you and your prospects and customers, consider using the Text My Main Number automation tool to answer frequently asked questions. It will save a lot of time on administrative tasks if your business commonly receives calls asking general questions like what your business hours are or directions, for example. Text My Main Number’s keyword and auto-reply features can get the job done by answering customer texts instantly. Among the many benefits, automated texting frees employees of interruptions from unnecessary phone calls and lets your business stay available to customers around the clock, even after hours. You’ll keep customers happy by giving them the information they need at lightning speed without having to involve someone from your team. Are you ready to kick off 2019 with enhanced customer communication? Check out Text My Main Number’s landline texting service with a free 14-day trial.
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Text My Main Number Relaunches Website

As we enter the new year Text My Main Number relaunches its website to revamp the brand’s image, product, and services.   Text My Main Number added new landline texting features to their services in an attempt to offer businesses around the world a more functional and exciting communication platform. Here are some of our top highlights:  

We enhanced our product

  • We launched a new and improved version of our landline texting app with more helpful text to landline features than ever.
  • We added emojis to help humanize your conversations with customers and prospects.
  • We developed Realtime template delivery which enables sending customizable forms, menu options, brochure, survey, directions, and much more while communicating with recipients.
  • We updated our GUI admin panel, making substantial improvements to the user experience.
 

Our company grew

 
  • We added Programming Experts to test and improve our service features.
  • We added Content Specialists to deliver the best resources to our customers.
  • We developed a technical support team to help train our customers to use our landline texting products and services in the most effective way.
  • We partnered with Business Development Professionals to help us grow as your business grows.
  • We hired a Brand Manager to help us add marketing features to our texting platform that will boost the way you promote your products and services to your audience.

Text My Main Number is impacting the industry

The purpose in relaunching the Text My Main Number website was to give our online presence a face-lift. You see our office is your office and improving our layout will help you better understand how much of an asset our landline texting services are for your business. We intend to provide our customers with a more innovative form of communication through our two-way texting platform. Implementing our text to landline services will help companies connect to their audience in a more modern and direct way. Many industries have executed the Text My Main Number landline texting solution to their landline, toll-free, and VoIP business phone numbers and are finding that this new way to connect and engage with prospects and customers is improving conversions, and in turn, ROI. Some of the trades who have reported the most influence include:

Delivering a marketing solution for your business

Besides providing an enhanced communication channel, landline texting is also providing a more results-oriented form of marketing to companies throughout the country. The biggest challenge that organizations face when looking for a marketing solution that is cost effective, is choosing which platform will be the most well received by prospects and customers. With a 98% open rate, there’s not too much to argue in a case where research has proven that text messaging is the public’s most preferred way to communicate. See, we’re delivering a channel to you that guarantees that your message will land in the palm of your recipient’s hand. A more direct way to deliver a promotional offer simply does not exist!

Text My Main Number landline texting features

Now that you’re ready

SMS

Send and receive text messages with your existing landline, toll-free, or VoIP business phone number.

MMS

Send and receive picture messages with your existing landline, toll-free, or VoIP business number.

SMS and MMS

Send a message containing both text and picture messages, with your existing landline, toll-free, or VoIP business number.

Emojis

Humanize your communication with customers and prospects with emojis that will add personality and emotion to your text messages.

Contact Management

Add, edit, store, and manage contacts with our text to landline solution, just like you would your mobile contacts. You can also import and export contacts at any time.

Website Contact Form-to-SMS

Follow-up with your prospects in a faster and more efficient manner by receiving a text message when someone fills out the contact form on your website. Once you receive the notification, you can quickly send a text message response to lock in your lead.

Group/Bulk Messaging

Place contacts in one or more groups based on different demographics and criteria in order to customize and schedule who and when to send text messages to. Now you can send alerts, notifications and announcements to groups of people all at the same time.

Scheduled Texting

Improve your marketing campaigns and send reminders by scheduling outbound SMS and/or MMS messages at a specified time.

Auto Reply

Automate texting with keywords of your choosing, all with your existing landline, toll-free, or VoIP business phone number. You can customize automated reply templates that would respond to messages based on specific keywords texted to your business phone number. The auto reply function also allows you to enable or disable this feature during specific times and days, even during your off hours and holidays.

Recurring SMS

Need to schedule recurring text message? With the Recurring SMS feature, you can schedule recurring text messages to be sent as often as you need.

Chat

Use the chat widget to enjoy quick texting with your contacts. You can also use the widget to manage multiple conversations at the same time.

ITR (Integrated Text Response)

Set multi-level automated replies with our ITR feature. A great feature for collecting data and conducting surveys for your business.

Custom Signature

Personalize your messages with a custom signature to be included at the end of each SMS and MMS.

Message Templates

Store and use frequently used text formats to save time. This is an excellent feature to respond to common questions quickly and send an assortment of customizable messages.

Mobile to Email & Email to Mobile

Forward all text messages to one or multiple emails of your choice, or forward text messages from email to mobile. That means you can send an email and convert it to text. This is an excellent way to reply to inbound messages and send replies via text, or you can create a new message via email and send as a text message.

Mobile to Mobile App

Forward all messages sent to your business phone number to an SMS app on your smart phone. Reply from your smart phone and mask your personal phone number from the Caller ID with your business phone number.

API Access

Integrate our landline texting solution with your existing system.

White-label

Use the Text My Main Number Complete White Label Solution for brand management and marketing to clients.

Availability of USA Number(s)

Non-US number users can get a USA number to use landline texting

Call To SMS

Use your keypad on your phone to send predesigned templates via text to callers during live phone calls. (Text My Main Number Phone Service is required)

Realtime Template Delivery

Provide prompts in real time to send predetermined templates to callers via text. You’ll have the ability to quickly send a template with directions, menu options, brochure, survey, and just about any type of form while you’re communicating live with the customer. (Text My Main Number Phone Service is required)

Free Support Service

Our professional customer care specialists are ready to provide you with fast support! So, what are you waiting for to jump on the groundbreaking band wagon that is the Text My Main Number landline texting solution? Don’t wait another moment to apply to our text to landline service to enhance your daily operations. Sign up today!
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How Medical Facilities Use Texting to Increase Patient Engagement

If you run a medical practice or wellness facility, you know how vital it is to provide valuable services to your patients or clients, all while driving your business goals. The challenge exists in finding a centralized, universal, and affordable communication channel such as a business texting service that is favorable to both of your objectives. Many medical and wellness centers struggle to keep their appointment slots full despite their flexible availability. Patients and clients aren’t notified fast enough of open appointment slots, so there’s a disconnect between the patient/client needs and actual appointment capacity. Employees call patients and clients to notify them of available openings but end up playing an endless game of phone tag. Sure, they could send an alert to convey the open availability via email, but there’s no assurance recipients will actually see it buried beneath hundreds of other unread emails. This results in frustrated patients and clients in addition to frustrated employees. Fortunately, more and more medical facilities have discovered the effectiveness of the Text My Main Number business texting service as their central mode of patient and client communication. Not only is it the favored communication channel for consumers, but it’s also very simple for your staff to learn and then implement. Here are several definite examples of how doctors’ offices, clinics, hospitals and wellness centers use the Text My Main Number business texting service to advance business and the overall patient and client experience. Develop an opt-in list and use the following simple tips while you watch your business grow. Fill more appointment slots and reduce no-shows A texting integration with your existing CRM may just resolve all of your appointment woes. You’ll have the ability to automatically notify patients and clients of available appointment openings to ensure that every appointment slot is filled to capacity and reduce the number of no-shows by using the Text My Main Number business texting service to send scheduled appointment reminders. Text messages are fundamentally high priority to people, so the chances that your text messages are read will be dramatically higher than any phone call you’d make or email you would send. Invoicing, answer billing inquiries and send payment reminders When patients or clients know they’re going to be late with their payment, they’ll avoid your staff like the plague because they want to prevent confrontation at all costs. Sidestep the awkwardness and send them a quick text message instead. This will allow them to easily and quickly correspond with your team about any billing issues they may have. With the Text My Main Number business texting service, you’ll also have the ability to send scheduled payment reminders, invoices, and payment links all via a text message, so that people won’t have the chance to forget to pay their bill on time. Send personalized health tips Motivate and engage your patients and clients by sending them helpful tips via text. You can also spice up communication by sending inspirational quotes or medical articles and let them know about new appointment availability. Text messaging allows you to connect with patients and clients while they’re on the go, so it’s way easier to develop an actual relationship with them. With the Text My Main Number business texting service you can also save time by sending group SMS texts with dynamic fields. In other words, a doctor can text all of their patients a personalized inspirational quote at once. Promotional offers and reviews The Text My Main Number business texting service allows your medical facility or wellness center to share announcements, exclusive discounts, sales, and more with patients and clients on your opted-in texting list. You’ll also have the ability to start receiving more online reviews by texting your contacts the link to your Yelp, Google, or Facebook page. When you open your business up to realtime feedback in a more conversational way it will result in a more humanized response. Follow up with patients and clients Using a business texting service is less intrusive and delivers lower pressure than making a phone call, so it’s usually better received with prospective patients and clients. Since it’s such a conversational means of communicating naturally, it comes across as a more personalized form of contact than a scripted call or a robot-generated email. You can also schedule patient and client reminders to your current list, which will increase retention by a landslide. Auto-reply to every message Always remember that your patients and clients are your first priority – so make sure they know it and feel it with every interaction. They’ll especially recognize it when they see your fast response time. The Text My Main Number business texting service will allow you to set up auto-replies so that you can respond to every inquiry, at any time (even after hours), and pre-draft templates that will help your staff respond to FAQs with the speed of light. Realtime template delivery Deliver prompts in real time to send predetermined templates to patients and clients via text. You’ll have the ability to quickly send a template with directions, appointment options, prescription instructions, surveys, and just about any type of form you’d like to send all while you’re still communicating live with the person. Stop playing phone tag with patients and clients and improve your communication with a free trial of Text My Main Number business texting service today.  
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How to Use Text Messaging to Convert Prospects Effectively

Ask yourself this: How many unopened emails do you have right now vs. text messages? Exactly. If you are like most people, the latter is far less than the first. As said by Mobile Marketing Watch, 98% of all text messages are opened in comparison to 22% of emails. A different study discovered that nine in 10 texts are opened and read within three minutes of being delivered. Text My Main Number took note of these statistics when gathering research to deliver a landline texting service that offers businesses a communication solution. See, we know how difficult it is to get on buyers’ radars to begin with, let alone stay there. A landline texting service can be a fantastic medium for staying at the top of for your prospect’s minds, which is what has led to the progression of business conversations. The rest of this article will show you how to reap the benefits of a landline texting service.  

Use Text My Main Number Landline Texting Services to Text Prospects

Schedule Your Texts Strategically

Suppose Lisa, an enterprise saleswoman, receives a notification that a new prospect just downloaded her eBook. She then sends a text message to the cell phone number the prospect provided: “Hey Mike! Let me know if you have any questions about the latest fashion trends. — Lisa, Sales Account Executive” If you’re thinking this approach is way too forward, you’re not the only one. A study from Velocify demonstrated that sending a text message to a sales lead before connecting with them by phone reduces the probability of you ever connecting with them by almost 40%. Even if you’re successful in contacting your prospect using a landline texting service, they are 4.9% less likely to ultimately buy from you compared to sales leads you did not text prior to calling. Here’s the twist: What if you call first and then send a text message? This study conducted by Velocify found that prospects who were sent a text message after an initial contact by phone had double the conversion rate. Keeping that in mind, don’t text prospects until you’ve reached out to them by phone first.

Request Permission

If you are worried that your prospect will respond negatively to an unanticipated message, ask them for permission to send a text message to them. At the end of Lisa’s first call with Mike, for example, she could say, “Hey Mike, would it be OK if I sent a text to you? Most of my customers tell me it’s quicker and more convenient for them to confirm our meetings via text instead of an email.” This request for permission will probably be positive for a few simple reasons. First, Lisa has established that this is normal practice — she stated that she commonly text messages with other customers. Secondly, she indicated why texting is in Mike’s best interest. This will immediately allow him to picture how much easier it will be to open a text message than having to read yet another email. Last but not least, rules and regulations state that legal parties are only allowed to text opted in customers and Text My Main Number follows protocol to make sure we stay in compliance with all texting rules and regulations. You should also consider your prospect’s industry, buyer identity, and distinct personality. Maybe Mike works in an extremely conventional, extremely regulated industry. Maybe his company does everything by the book, which would suggest that he prefers to communicate over email. Alternatively, if Mike is in a developing space or is a part of an experimental company, he’s probably far more enthusiastic about the idea of text messaging or chatting.

The Right (and Wrong) Reasons to Use a Landline Texting Service to Text Prospects

Any way you slice it, spam is spam. Whether it’s spam sent by email, a LinkedIn direct message, or via text. Be very careful about how frequently you send a text message to your prospects and what you say in those texts. Remember that if you abuse your text messaging privileges, they’ll quickly stop trusting you and might ask you to stop contacting them. Every text message you send should have clear intent. Suitable texts include:
  • Checking on your prospect’s availability for a meeting or call
  • Confirming a meeting, call or appointment
  • Sending helpful tips
  • Quickly answer a question they previously asked
Unacceptable texts include:
  • Simply “checking in”
  • Questioning why they haven’t answered your email
  • Recapping the features and/or benefits of your products/services without adding value

How to Prevent Sending Bothersome Text Messages

Briefness is always significant when interacting with prospects, but it’s particularly crucial when you’re texting. A long text message will fill up the recipient’s entire screen and can be overwhelming. Less is more with text messaging. If your text message is more than 300 characters — and you’re not able to delete anything – then you may want to send an email instead. Upholding professionalism is also crucial. You can use emojis and acronyms to add personality and humanize your text messages but stay professional and keep in mind this interaction is business related. You don’t want to make your prospects feel like they’re back in high school (unless your target audience fits that demographic). To demonstrate the right balance of professionalism and personality, here are a few examples:   Not OK: “ayo, Mike! thanks for getting’ on that call today. i have the answers to ur questions about monthly volume. its prolly something we should go over by phone. 😛 Are u free 2morrow at 1 pmish?”   Too blah: “Hello, Mike. Thank you for speaking with me today. I have the data you inquired about regarding your monthly volume. The complexity of the information necessitates a phone call. Are you possibly available tomorrow around 1 p.m.?”   Just right: “Hi, Mike! I did some digging around and found the answers to your questions about your monthly volume. It’s not the easiest info to outline, so we should probably review it together by phone. Are you free tomorrow around 1 p.m.? Let me know ?”   Finally, don’t send a text message outside of normal business hours. Since texting is such a personal medium, it might feel invasive to receive a message about business at, say, 10 p.m. Also keep your prospect’s time zone in mind– if they are several hours behind or ahead of you, you might inadvertently text message them when they’re sleeping. No one appreciates getting text messages in the middle of the night.   Since we offer the best communication channel, Text My Main Number enjoys helping you close on your sales leads. Use our landline texting services to ensure your text messages are qualified, accommodating, and appropriate.a
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The Rise of Text Messaging is Improving the Hospitality Business

Corporations are improving communication approaches with their customer base by using a business texting service that accommodates the fast-paced world we live in. It seems like everyone is always on the go and with the rise of smartphone use, everyone expects instantaneous results in just about anything they do. People are using their mobile devices more than ever to shop, book a trip, and search for answers. That’s where using a business texting service for the hospitality industry is becoming opportune. There are presently 3.6 billion people utilizing text messaging all around the globe. This year, that figure is anticipated to rise by another 1.1 billion. That means that almost 5 billion people around the world will be using text messaging as their main form of communicating.

Business texting services for hotels is the new industry trend

We’re not just using text messaging as a form of communicating socially. Businesses in industries like pharmaceuticals and fashion have already applied business texting services and have seen the benefits of being able to instantly message their customers and prospects to streamline customer service. In cases where a customer wants a quick response on availability or pricing, it is simpler and faster to send a text message to get answers. Using a business texting service to communicate with guests is the next big trend in the hospitality industry. Research has demonstrated that over 90% of respondents in the country are saying that replying to hotel guests via text message is either very or somewhat useful. People prefer fast and direct responses over making a phone call to the front desk or asking questions by sending an email and awaiting a response. Plus, the fact that you can have discussions stored on your mobile device means you can access the information if you need to revisit it. The fact that business texting services are being used by major social platforms such as Whatsapp, and Facebook Messenger has made it easy to implement this communication technology with hotels who can make excellent use of this efficient use of engaging and servicing guests. Here are some practical examples of how the hospitality industry is using text messaging.

When you should use a business texting service

  1. Confirm reservations.

Yes it’s true, this is probably the most logical use of text messaging for guests. All you’ll have to do is click a button to send your guests a quick reminder regarding their stay the day prior to check-in. It’s also an excellent opportunity for you to ask what time they’ll be arriving and find out if they’ll need any special arrangements or transport to the hotel. This type of personalized service not only sets their expectations, but it will go a long way when they’re contemplating what to say in a review about your services. So make sure you impress them before they arrive.

  1. Share important info about your property.

Instant messaging is probably the most popular medium for exchanging information and inquiring about additional services that your facility may have to offer. You can let guests know about their parking options or what time breakfast will be served. By letting them know where to find everything before they arrive, you are helping them prepare for their stay while avoiding any misconceptions of what you have to offer. This is also a great way to make sure they know about any events or situations that would affect their stay, like a local parade that would cause unwanted traffic on their way to the hotel.

  1. Offer special promotions just for guests.

Who doesn’t love a good Happy Hour? Use text messaging to let your hotel guests know what time and where Happy Hour will be held, along with any special discounts you offer on cocktails during that time. You can also use this business texting service to notify people about your on-site amenities, seasonal discounts, or spa packages to boost their excitement and convert them from being satisfied guests to ecstatic guests. Customized promotions encourage people to spend their money at your place of business and will deliver the “wow factor” that will later encourage them to write a positive review regarding their stay at your hotel.

  1. Send an in-stay welcome message.

There is something to be said about how a guest will perceive a short welcome message upon arrival. This is a good way to build rapport and develop a relationship with your guests that opens up communication. When a guest feels comfortable with asking any questions they may have or voicing concerns where needed, you’re building loyalty and increasing the likelihood of that guest staying at your hotel the next time they’re in town.

  1. Ask for feedback and special requests during their stay.

When you use a business texting service to ask guests to provide feedback on their experience, it allows you the chance to fix anything that may not be working for them. People are more likely to provide honest critique when they can do it quickly and without having to call or approach management to do so. This is also a convenient way to keep track of items that are often reported to be malfunctioning like TVs, irons, blow dryers, etc. Using this form of open communication will also allow guests to notify you of any special requests they may have such as their dietary requirements or let you know if they’ll be arriving later than expected.

  1. Send a request for a review.

You will be able to stack up more reviews by text messaging your guests a direct link to their mobile device after they have checked out. Businesses often miss out on getting positive reviews listed online because people don’t necessarily want to take the time out of their day to write them. With providing a direct link, you’re increasing the chance of them clicking on the link immediately to write a positive review.

Get on board with business texting services

Communicating directly with your guests by using a business texting service is a crucial way of structuring a connection, while making them feel appreciated and heard. So start improving your guest’s overall experience by executing text messaging services for your hotel, and get on board with the biggest trend in the hospitality industry!
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Why Small Businesses Prefer Business Texting Services Over Emails

How do you know when to send an email instead of using a business texting service to communicate with your customers and prospects? What type of message should be sent as an email as opposed to a text message? At times it can be difficult to differentiate between both communication channels, however it is imperative to understand when to send which type of message. What could be considered an effective text message may not be a great email and vice versa. Text messages tend to be top priority, brief, quick and conversational while emails tend to be low priority and long-form.

People Prefer Text Messages Over Emails

It is no secret that people favor text messaging over making or receiving phone calls. Why is that? The reason is simple. Text messages are easy and get the job done quickly and efficiently. In this busy world, business texting services make it easy for us to communicate with customers while they’re running errands, busy at work, driving, parenting, and just about any of the million things they do a day. “If it’s easier for my clients to text me, ‘can I make an appointment?’ or ‘hey when is my payment due,’ I’m going to do it!” “ Even the greatest writers are frequently told to scale down their writing. A brief message is simpler to digest and remember than a complicated one. So, why is this so difficult when it comes to text messages? Quite often we see brands trying to duplicate their email strategy for texting and become irritated when they don’t see the same results. They don’t grasp that the conversational (and brief) nature of texting is what separates it from email. Business texting services require a completely different approach than email, social media or any other messaging platforms. The length of text messages is one of the unique characteristics of texting that often stumps communicators. Here are some key reasons small businesses prefer text messaging over emails.

The Benefits of Business Texting Services for Small Businesses

People will actually read it.

Unlike emails, text messages are not hidden underneath all your spam mail. The open rates for emails are approximately 20 percent, while text messages have an impressive open rate of 98 percent. These numbers speak for themselves. Our email inboxes are flooded with messages that we just don’t have time to scan through in order to find the important ones and read them all.

It takes precedence.

What would you say is faster than sending a text message? Your customers can respond to a text message much faster than sending you an email to reply. Unlike email, text messages don’t need a formal greeting or signature. Your customers can simply reply with a quick “yes” or “no.” In fact, depending on the smartphone, some recipients could use their speech recognition (voice to text) feature to reply and avoid typing altogether. Also, if someone realizes the discussion would be better via phone call, they don’t have to dig through their contact list to find your number. They can simply click on your phone # listed on the text message to reach you without missing a beat.

It’s available without Wi-Fi and portable.

Adult consumers devote an average of 3 hours and 35 minutes each day to their mobile devices, according to a 2018 study conducted by eMarketer. Text messaging comes pre-built on smartphones and unlike email, it’s available even when your outside of Wi-Fi range, which makes texting a more reachable medium.

It’s short.

Text messaging forces you to make your point with less characters. Contrary to popular belief, being forced to communicate with limits can actually make your messages more direct and effective. The greatest writers are often directed to cut characters because important messages are best when they’re not diluted with a bunch of fluff.

It’s ageless.

It’s already a known statistic that adults favor texting over any other form of communication. But now we’ve also learned that even the younger generations are showing a preference for text messaging over any other form of communicating. According to the Pew Research Center, 91 percent of teenagers with smartphones actively use text messaging.

It’s conversational.

The frequent use of technology is beginning to diminish human interaction. Text messaging provides a more compassionate feeling and personalizes your connection with your customers way more than an email could. You can easily and quickly exchange texts with your customers just like you would talk to them by phone. This communication channel also opens the doors for you to add personality by using Emojis, humor, and other fun elements that are hardly used in emails.

Building Rapport with Your Customers

Having a new business is like having your first pet. You’re tremendously cautious with every customer, holding their hand throughout each step, always going above and beyond to deliver excellent service. Their difficulties become your problems; it’s all very personal. Then ultimately your business begins to grow, you build more clientele and realize it’s tricky to please everyone. You begin to act more like a business instead of a personal contact. You have unavoidably lost that special touch which brought business to you in the first place. As people often say, “it ain’t easy being popular.”

Business Texting Services Is Not Meant to Replace Emails

Business texting services are not meant for long-form communication. Text messaging is not going to replace email completely as long as small businesses continue to use it as a conversational messaging channel. One of the things we’re proud of here at Text My Main Number is safeguarding the integrity of the text messaging medium. In other words, we want texting to remain convenient and conversational. Our goal is not to eliminate email all together. We’re simply offering an alternative channel meant for a different type of communication. No one wants to read multi-paragraph text messages which is why it’s crucial that you keep your messages concise and include links that will allow your target to complete your intended call to action. Anything more than a few sentences will cause people to lose interest, and their eyes will glaze over, as they move your message to the trash! So, what can you do to set your business apart from your competitors and appear more personal? Sign up free to try business texting services to correspond with your customers!
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Five Reasons Why Business Texting Services Work for Clubs & Bars

bar counter
Club and bar owners often underestimate the importance of their communication approach with their party goers and regulars, but the truth is communication will make or break the venue’s success. You really have to be attentive and prompt, and while that’s not always easy, business texting services have facilitated the process. Adding business texting services to your marketing practice will streamline your day-to-day engagement with customers and help you stay connected. With 95% of adults sending text messages every day, texting is hands down the best smartphone feature for clubs and bars to promote their events. Your party goer’s favorite communication platform is clear, so why wait to use it to connect with them? Whether you own or manage a club or bar, your business can see an impressive boost in traffic with the addition of business texting services. If you are hesitant on adding this innovative marketing method to your existing strategy, we’re pretty sure the five reasons business texting services work for clubs and bars listed below will help you change your mind.  

1. Getting Started

People are bombarded daily with personal messages, newsletters, sales receipts, and everything else used to flood our inboxes each day. The never-ending methods companies are using daily to compete for the public’s attention is overwhelming. So when you send an initial email to your audience, there’s a great chance it will be ignored or quickly flagged as spam. Research proves that text messages have a much higher chance of being opened than an email, So take advantage of those stats, and push through all the noise to get on your target consumers radar faster with business texting services. You can quickly confirm their attendance to an upcoming event or themed night at your club or bar right away.

2. Develop Personalized Relationships

Developing relationships with your customers will allow you to get a better understanding of what is working (or not) at your venue. The more you know about what’s keeping them entertained, the better your planning will become for upcoming events and parties. You can use the Text My Main Number text messaging services for clubs and bars to maintain your relationship. Not only is it less invasive than reaching out to your audience by phone, but it’s more personalized than sending an email. Text My Main Number offers you the ability to humanize your method of communication with your customers by leveraging the power of a personalized connection via text messaging. Your customers will value the laid-back method of texting and will appreciate the comfort your interactions provide. You’ll be increasing the likelihood of getting a quick reply to confirm attendance to your next event.

3. Increase Ticket Sales and RSVPs

Let’s face the truth: more people are texting than making phone calls. Why not offer the option for customers to communicate using their preferred communication channel? People are busy and don’t answer calls from unknown numbers, nor do they want to go through their emails to find out about an upcoming event. But what if they had a quick text message from your club or bar manager with some quick highlights and a link to purchase a ticket or confirm their attendance? Offering the option to text instead of having to make a call will boost your ticket sales and attendance because you’re not forcing your invitees to jump through a plethora of hoops to do so. Text My Main Numbers business texting messaging services works for clubs and bars mostly because you have the ability to set up scheduled text messages such as reminders for an exclusive event (especially for your VIP customers). You can also notify your past party goers of new themed events and/or bottle specials, without ever needing to make a phone call. Within your scheduled texts you can use personalized templates, that will automatically insert data about your customers such as their first name. Personalizing your text messages will make them feel less like a customer and more like a VIP with this human-to-human approach.

4. Boost Crowd Engagement

What better time to boost crowd engagement than during an actual event? Party goers already engage live through social media, by doing things like going live on Facebook or Instagram, posting on Snapchat, and tweeting photos with specific hashtags. This is why we want clubs and bars to realize the potential that Text My Main Number business texting services offer. Since TCPA demands that businesses acquire consent from recipients, (you are obligated to do so before sending text messages to their phone numbers), we strongly recommend that you post a message on social media or perhaps a plasma screen you have on display at your venue that encourages people to subscribe to text updates. They can easily sign up by texting any keyword you choose, such as “join” to your business landline. Lastly, it’s a great opportunity for clubs and bars to ask their customers to “text or call” if they need to report any suspicious activity or unsafe behavior to which they may be witness. This is a perfect way to offer your customers a safe and anonymous method to report a problem or provide feedback regarding their experience at your venue.

5. Deals & Traffic

As a club or bar owner, it is crucial to the success of your establishment that you consistently find new customers. One of the best ways to do this is to distribute promotional flyers right outside your venue and the local community to take advantage of the foot traffic that passes nearby. On those flyers, you can offer a discount that would encourage people to attend and arrive by a specific time. You’ll be pleasantly surprised how many people show up before 10:00 PM (for example) because of the special rate you offered on the flyer. Deals like this will give you an edge over your competition and increase your traffic on any given night. Since people respond quicker to text messages, this marketing tool is also perfect to use on a slow night to increase traffic for your club or bar. Over 98 percent of texts are opened, and most are read within a few minutes. So on nights where you feel that your club or bar could use added traffic, send a text to your subscribers list with a special offer like 2 free drinks if they arrive before 11:00 p.m. People will reply right away with fear of missing out on the offer since your wording will state that the deal is only good for one night!

Business texting services work for clubs & bars

Party goers and nightlife lovers favor texting over phone calls or emails, and they’ve adopted it as a preferred method of communication. Reach them this way with Text My Main Number text messaging services. Send and receive text messages with the convenience of managing it all from your desktop or mobile devices. Sign up for fee and experience how text messaging works for clubs and bars.  
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What Industry Insiders Say About Landline Texting For Business

Business Texting
Landline texting for business has been inarguably one of the most fruitful innovative tools for businesses in 2018. Even better news? The upcoming year is showing major growth for businesses who use texting to landline services because the movers and shakers who analyze and execute business development feel that they have found gold in terms of this useful tool that can enhance communication between businesses and their leads or existing clients.   As technology continues to evolve, the communication channels between businesses and their customers are forced to adapt. Hardly anyone answers their phones these days or reads emails that are sent from a business which is why there was a crucial need for a new communication channel; texting. Landline texting for business allows enterprises to communicate with their consumers in a more engaging fashion, the same way people mostly communicate with one another. Think about it, do you communicate by phone more, or do you reach out to people via text more times than not?   The key to growing your business for the upcoming quarter is to implement a strategy that will increase engagement and drive growth to your business. That’s why it is imperative that organizations stay with the times and develop solutions that will keep them relevant and maintain their competitiveness.

Technology Continues to Evolve, and So Should Your Communication Tools

In an ever-changing world where technology is the driving force of communication, phone calls and emails are quickly taking a back seat. Statistics show that approximately 89% of consumers prefer text messaging over phone calls and emails. Because of that, bigger corporations that solely rely on these outdated methods to reach consumers have experienced a decrease in engagement from their public, and in turn, have lost market share.  

The Public Has Spoken and They Want Brands That are Text-Enabled

People find comfort in texting because it’s quick, easy, and they can communicate on their own time. The typical customer no longer finds it strange to hear from their favorite brands via SMS text. In fact, as larger businesses adapt to this method of communication, the masses will find it easier to embrace their favorite brands on a more personal level. Plus, it’s not much of a learning curve since people communicate more through SMS text than they do an old-fashioned phone call anyway. No one likes waiting on hold when calling a customer service hotline or going through a dozen links on a website to figure out how to get assistance. That being said, it should not come as a surprise that a whopping 81% of consumers have expressed their frustration with the existing forms of reaching customer service for most brands. So, since texting is the preferred communication channel, it would only make sense that brands came up with a solution to close the gap by offering landline texting for business.

Text My Main Number Resolves the Communication Challenge

    Text My Main Number landline texting for business offers companies the ability to:
  • Keep your team productive with the easy to use GUI based web solution that empowers you to use progressive text to landline services from anywhere, at any time. It will allow you to manage high-volume viable traffic and assist you in dependably reaching people in a more direct fashion.
  • Save resources and time with message templates, scheduled texts, automated replies, group messaging, and send and receive picture messages using your landline number.
  • Communicate with customers from any device.
  • Organize and sort information with discussion filters, a keyword searching and search function.
  • Generate intelligent insights with reports and analytics.
  • Shape customer loyalty and drive retention by opening the gateway of two-way communication in a personalized system.
Text My Main Number doesn’t just enable your landline for business texting service. It’s a completely unified communication structure that lets your company quickly and securely connect with customers wherever you are. Although SMS texting is over two decades old, it’s a thriving technology that has been improving with time. Solutions like landline texting for business continues to transform the way businesses communicate and connect with their customers by delivering a more direct form of engagement. There is no doubt that connecting with prospects and customers via text is the future of business communication.  

Implementing Landline Texting for Business in 2019

  In this mobile-driven world we reside in where more people own a smartphone then they do a toothbrush and nearly all of those smartphone owners are aggressively using it to text more than they do for phone calls, landline texting for business will play an extremely active role in your overall customer experience in 2019. Not only is texting the most used feature on your consumers’ phones, but it’s still growing in acceptance – with the amount of texts sent still on the rise by 7,700% in the past ten years! Clearly, texting is the worldwide language of communication. In 2019, most businesses will be looking for more cost-effective ways to communicate with their public, and landline texting for business is the most efficient way to reach that goal. This alternative form of communication is the best way to connect with your prospects, and the most likely form of communication for consumers to contact you. Text My Main Number is in no way trying to reinvent the wheel, but with the landline texting service THEY ARE greasing the wheel to help your business succeed. By using landline texting, you’ll have the ability to send and receive SMS and MMS on existing business phone numbers. Additionally, you’ll be able to track user engagement information such as track opened messages, replies and more. Implementing this effective communication channel will increase the way you connect with customers, reduce output by employees, and drive more sales faster by boosting response times and enhancing your entire customer experience. Text My Main Number makes it easy for your business to get set up with the texting platform and offers affordable monthly rates for landline texting that allow you to use your existing business phone number to text your prospects and customers.