Knowing your audience well is a good rule of thumb when implementing a
business texting solution for both big and small businesses. Whether it’s products you sell, or a service you offer, it is crucial to know your consumers likes and dislikes along with what they need or don’t need. To know more about your target audience, you must know their preferred method of communication and understand their behaviors. Why? Because that’s how you’ll be interacting in order to convey your brand’s message.
It’s now a known fact that
customers prefer communicating with businesses via text messages, however, what about fully understanding what their texting behaviors are by age range? Would you text a baby boomer the same way you would text Generation X? Would Generation Z cross their eyes when reading an appointment reminder they received by text? When is it OK to use emojis? These are all questions you should know the answers to when you’re contemplating execution of a business texting solution for your brand.
The Text My Main Number team needed answers to these questions because we knew our clients would want to know how to best communicate with their audience. So, we went deep on the research in order to comprehend the texting habits and texting preferences that each generation favors.
Texting Habits by Generation
According to the Pew Research Center:
- Baby Boomers range from 53-63 Years Old
- Generation X ranges from 42-52 Years Old
- Generation Y ranges from 24-41 Years Old
- Generation Z ranges from 18-23 Years Old
This isn’t a science, but you can look at each bracket as a tool that is used to analyze behaviors when using a business texting solution to interact with your consumers. Now that you know the assortment for each generation, let’s review their preferred
texting habits by age.
Baby Boomers: 61 % check their phones for notifications approximately 1-3 times in an hour.
Generation X: 70% check their phones for notifications approximately 1-3 times in an hour.
Generation Y: 68% check their phones for notifications approximately 1-3 times in an hour.
Generation Z: 79% check their phones for notifications approximately 1-3 times in an hour.
So what is each generation doing when checking their phones several times in an hour? More times than not, they’re texting. Companies should know when using a business texting solution, that
customers do in fact prefer speaking to a business by text than by phone.
To save you from hours of clicking around to read statistics all over the web on
texting behaviors by age range, we did our due diligence to pay it forward unto our clients. Here it is for you:
- 64 % of Baby Boomers prefer to use text messaging to communicate with a business.
- 76 % of Generation X prefer to use text messaging to communicate with a business.
- 82% of Generation Y prefer to use text messaging to communicate with a business.
- 83% of Generation Z prefer to use text messaging to communicate with a business.
We love it when research proves us right! More specifically, we’re saying that no matter what industry you’re in, it’s a fact that your audience will prefer that you text them no matter what generation they fall under. Guess who can now apply a business texting solution to their communication channels because their texting pool just got bigger? That’s right, YOU CAN!
Implementing a Business Texting Solution
If you’re just starting out with a business texting solution for your company or you need a few ideas to boost your current business or marketing plan, you should know which industries are already incorporating a business texting solution to their daily operations.
To capture their audience’s attention, more and more businesses have applied a business texting solution as a modern form of engagement. Our research has demonstrated that the majority of each generation prefers receiving text messages from businesses which also means that this form of communication is your best option. This is an excellent way to ramp up your message strategies and streamline how you provide customer service. If you’ve delayed adding a business texting solution for your brand, you’re falling behind.
How Companies are Using Texting Messaging
The Text My Main Number customers are taking advantage of our business texting solution in a variety of ways. They’ve found that it cuts down on the time spent each day on meticulous tasks such as:
- Following up with leads by phone or email
- Scheduling, confirming, or sending appointment reminders
- Informing customers about recent promotional offers
- Booking reservations
- Customer service correspondence
- Placing, confirming, and following up on orders
…and that’s just to name a few of the many tasks text messaging will help save you time (and money) on.
Using Emojis and Acronyms by Generation
People may think that using acronyms and emojis demonstrate a lack of professionalism or sophistication when using them to text customers. What they may fail to realize is that it’s actually humanizing their interaction, and in turn, people are more receptive to the messages they’re receiving.
People became accustomed to using text messages with friends and family first so they’re actually more used to the personal aspect of text messaging. It would make sense when employing a business texting solution for your company, that you would implement it in a similar manner to what your consumers are already comfortable with.
As stated by an
informational report created by Intercom, “messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t.”
So what does that tell you? Don’t be afraid to use emojis and acronyms to interact with your audience! Every generation finds it to be more appealing.
The bottom line is your customers want to text you and receive texts from you because it’s more personalized and convenient.
Text My Main Number believes in applying a business texting solution as a convenient and modern way to communicate. So much so, that
we offer you a free trial to try out our services because we know that in that time you will understand why everyone is choosing to go the text messaging route as part of their business growth plan.
