How HVAC Technicians, Electricians and Landscapers Can Use SMS Marketing During COVID-19
As humans, we’ve all been impacted by COVID-19 in one way or the other. Whether this means worrying about your elderly parents or the well-being of your children, we’ve all been worried about the worst at some point. Some of us have had to change our travel plans, and some of us have to stock up on the essential items we will need to survive working from home.
As an HVAC technician, electrician, or landscaper, you might be seeing fewer customers. People have now started to limit their social interactions, which may have hurt your business’s revenue. Apart from limiting social interactions, people have also changed their travel plans and leisure plans and have started to focus entirely on staying healthy and safe.
While this may be the ideal scenario for people who are trying to stay safe from COVID-19, it has severely impacted small businesses. Unless you’re selling toilet paper or hand sanitizer, your business is likely to have been impacted due to COVID-19.
Because of COVID-19, not only have revenues dropped, but expenses have started to increase too. Resources that were readily available in usual conditions are now getting scarce because an increasing number of people are practicing social distancing.
We know we’re living in trying times, but every challenge can be met with the right mindset. The virus and how it has impacted the global economy will go down in history books, but so will our determination to fight back. As business owners, we have to rethink our marketing strategies, because COVID-19 has made us re-evaluate our marketing efforts.
While many marketing communication channels promise a broad range of customers you can interact with, none come close to the potential SMS marketing has. But how can SMS marketing help your business?
HVAC (Heating, Ventilation and Air Conditioning) Technicians
We all want a reliable way to grow our businesses without spending too much money; that’s why so many heating and air conditioning companies have started texting their customers. If you or your agency has set up a Google Listing so that customers can find you easily, you should also add a messaging option to your listing.
To start messaging your customers, all you need is a cellphone number, and you’re good to go. You can also add a text messaging feature to your business so that customers can text you easily. Apart from adding a messaging option on your listing, you can also add a floating click-to-text button on your website. This ensures that you connect with your customers on their phones.
To put it simply, a click-to-text button is a feature that goes on your website, and it only appears on mobile devices. If a customer taps on it, they are shown a number on which they can text you. You can customize how this button looks, and it’s usually found on the bottom of a web page. Another useful option is Adwords message extensions.
This feature can help your ad gain better visibility on web pages, and it also gives your ad an optimized call-to-action. Like a click-to-text button, customers that click on this will have the option to text you, and you can also prompt your customers into booking an appointment.
For example, “Need to get HVAC work done? Text us to know our business hours!”
Landscapers
The way customers found landscaping services has changed in the last few years, and so has the way customers prefer to communicate. Using SMS marketing, landscapers can schedule appointments or increase the number of inbound leads they are gathering for their businesses.
SMS marketing also allows landscapers to send out promotions and discounts that they are offering. Customers are less likely to pick up a call, and they won’t check their email if they aren’t connected to the internet. But a text message is less intrusive, and there’s a high chance your customer will interact with you this way.
If you put a click-to-text button on your website, your customers can reach you far more quickly than them waiting for your response via email. You can also use SMS marketing to remind your customers about upcoming bill payments. Not only will this help your business receive payments on time, but it will also save your customers from late payments that ruin their credit score.
You can also send your customers an online link for payments; this way, they can make payments quickly. Another feature you can add to your website is click-to-text embed. A click-to-text embed opens up a text box whenever it is tapped on. You can also track how many customers have clicked on your embedded link through Google analytics.
This can help you determine if this feature is working well or not.
Electricians
The older way of reaching out to your customers and colleagues was an email for the electrical worker union. The problem with emails is that they don’t work well because most of them get lost into inbox badlands, never to be found.
SMS marketing, on the other hand, focuses on a medium of communication that is the most direct and has the largest number of people connected to it. Using business texting services, businesses can gather customers who search for electricians online.
A simple click-to-text feature on your Google listing ad can make a huge difference. This way, your website can convert a lot of these searches into leads. Using SMS for business, follow up on quotes and service requests. Strong follow up with your customer can get you updates when your electrician has arrived on-site, and to do this, you won’t have to tie up your phone lines.
SMS marketing can also help you get feedback and reviews from your customers, and the feedback your business has received from past customers means a lot to potential customers. Moreover, you can also use SMS marketing for businesses to send your customers your latest promotions. Want to give business texting a try? Contact us with you any questions you may have on using an SMS platform for your business.
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