Reasons Why Your Text Messages Are Not Sending or Being Read
Customers need to receive a text to know about your promotions and deals. So, when you receive the ‘not delivered’ notification, it can often be more than frustrating. There are plenty of reasons why your messages might not be sent – from bad reception to spam alerts, we’ll discuss the likely scenarios that are preventing your messages from sending. Once you know the root cause of the issue, you can solve the problem – from then on, all your messages will be delivered.
Could Your Messages be Spam?
There’s a range of reasons as to why your messages may not be sent. However, let’s ask the glaring question – are your messages being flagged and marked as spam? There are several principles of how to avoid having your messages marked as spam. This is how spam works – if your carrier is suspicious that your messages are spam, they will not deliver them to your clients. Here are a few reasons that your carrier may identify your message as spam.
- Constant messaging with the same message
If you’re constantly sending the same message to your customers, that’s a sign to carriers that you’re sending spam messages. Carriers must ensure their customers are protected from these messages. As such, one minor red flag and you will get removed.
As a rule of thumb, make sure not to constantly message your customers. Secondly, use different content formats and change the links and writing itself. Alternatively, if you’re looking to send texts to multiple people with the same content, use Text My Main Number’s mass messaging feature.
- Using All Caps
Sometimes people make the mistake of texting their customers like they would text their friends. While sending all-cap messages is perfectly normal between friends, it isn’t appropriate for customers. Besides that, it’s also a red flag for carriers. They may assume that you’re a spam sender given the caps in your messages. Use normal punctuation and grammar and you should be good.
- Long Messages
Carrier software is meant to spot irregular patterns in text. Since texting is often short-form messages, lengthy messages will raise some flags for carriers. Shortening your text messages will help your messages get through the spam filter.
- Sending Links
Make sure to use a link shortener when sending out links of any kind. Often a direct copy and past from a website may result in a long link that may raise flags for carriers. Using a shortener will minimize the chances that a carrier will mark your messages as spam. Luckily for you, if you team up with Text My Main Number for our business texting services, your link will automatically get shortened.
Reasons Why Your Messages Aren’t Sending
Besides, spam there are hundreds of reasons why messages aren’t being delivered. Some are within your control, others are completely out of your capacity to solve. Below are a few reasons your messages are not being delivered to your recipients.
- Carriers Blocking SMS routes
Some carriers block SMS routes. As such, this can result in a delay or delivery issues with your messages. Make sure to contact a few carriers to resolve the issue. At the most, you may have to wait a few days to get the messages going.
- Block Phone Number
There are some cases where your customers may have unsubscribed to your messages or blocked your number to avoid contact. If this is the case, your customers will not receive your messages.
- Sending Too Many Messages
If the ratio between messages sent and messages being received is too much, this may cause carriers to block your number and mark your messages as spam. Sending too many messages in a certain period may trigger the spam filter. To avoid this, make sure to even out the number of messages you send.
- Using a Business Phone Number
Often, when businesses or marketers send out messages they’ll use an application to phone messages. This requires a special phone number that differs from the traditional number you use to message your friends and family. The A2P number must be registered to send mass messages. Once you sign up with Text My Main Number, we’ll automatically supply you with a business texting number so you can message and connect with your customers.
- Technical Difficulties from Carrier
Sometimes carriers might be experiencing an outage or a cyber attack – the list of possibilities is endless. As such, this will prevent your messages from being sent to your customers. This is completely out of your control so don’t stress about it. Do a simple google search to see if there’s an issue with the carrier and wait until the issue resolves itself.
- Messages are Off
While in North America, SMS is commonly used, other countries might solely rely on messaging apps to communicate with their contacts. As such, their SMS might be turned off. If the phone you’re sending messages to has its messages turned off, your messages will not send.
- Illegal Content
This is rarely the case for businesses but in some instances, sending what carriers believe to be illegal content can happen. Often this involves any adult content or anything related to criminal activity. If this is the case, your messages will be blocked by the carrier.
- Billing Issues
Once again, this is completely beyond your control. If the recipient is late on their bill payments or has debt accumulated with their billing account, the carrier will turn off the phone’s ability to send and receive messages. It’s not just messages – the recipient will no longer be able t receive phone calls and more. Turning off these functions is a way carrier can push customers to fulfill their bill payments.As you can see from the list above, there are tons of reasons your messages are not being received or read by your clients or customers. Try to fix the potholes on your end of the service. Everything else is beyond your ability to fix (such as late phone bills, carrier technical difficulties, etc.). If you’re looking for greater support when it comes to your business texting, reach out to our reps at Text My Main Number who can walk you through it.
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