Promotional text messages are exactly what they sound like; its text messages you send to promote your services, businesses and products. It can be a great way to engage with your customers. Better yet, it doesn’t have to fall into the traditional ways of ad promotions.
Promotional messaging can be fun – you can send out survey texts, include funny images or include a coupon. The sky’s the limit with promotional text messages.
Why Use Promotional Text Messages?
You might be wondering, what’s the purpose of sending out promotional text messages when there are social media platforms and other ways you can promote your businesses? The short answer is, promotional text messages are more cost-efficient and help you reach a wider audience.
The benefits of sending promotional text messages are:
- You reach more customers and clients
Compared to emails, text messages have an average 98% open rate. Additionally, people open up a text message within 90 seconds of receiving it. This means that there’s a higher chance your customers will read and engage with your promotional over text than they will with emails. The more reach you have with your business, the more you can attract clients and interest in your brand.
- Increase your revenue
TV ads require booking a slot with a news channel. Posting on social media every day requires appealing visuals and catchy slogans to gain attention. However, with a simple text to those who sign-up with your business – you can send out millions of messages with a simple click of a button. You can tailor your messages, use automated text and so much more. As you spread more business awareness, you’ll likely increase your profits.
- Increase customer engagement
When sending out promotions or reminders to your customers, you prevent your followers from losing interest in your business. More significant engagement will likely lead to better retention. And as we all know, it’s much cheaper to retain customers than it is to attract new ones. Finally, business texting reassures your customers that you’re only a text away. They know that if they run into any trouble a text is all they need to resolve their issue.
Promotional Text Message Examples
As mentioned earlier, you can get as creative as you want with your promotional texts. Using our features on Text My Main Number’s platform, here are a few different promotional text examples to help you out.
1. Advertising your business
If you normally face a slower sales period in the year, sending a promotional text can help get things moving. Since text messages are opened within minutes, you can rest assured that your customers are reading your promotional text.
“Stuck inside because of the winter storm? No worries – rain or shine we have delivery people available at all times. To order your next meal, click here www.deliverymeal.com”
2. Upcoming Sale
Everyone loves a good sale. With all the noise during Black Friday, using a promotional text message can ensure that your customers are aware of the sales you’re offering.
“Black Friday deals are here! Come by and shop our furniture – all 40 – 60% off. It’s the sale of the year and you don’t want to miss out.”
3. Pop-up shop
To reach more customers, some businesses are opening pop-up shops in different areas around the country. Utilizing both promotional texts and your social media can help better spread the word about your pop-up shop.
“Are you running around downtown today? Check us out at 45 Bremner Street where we have our pop-up shop set up. First 5 customers get 10% off any drink on our menu”
4. Flash Sale
A flash sale is a promotion that happens for a short period of time and is not usually advertised beforehand. A promotional text can still spread the word about your flash sale and is a quick way to grab customer attention.
“Surprise! The flash sale of the year and for a limited time. Shop on our website or in stores for 50 – 70% our latest brands”
5. New Product or Service
If you’ve released a new product or a service, a promotional text can allow all customers a head up. Text your audience, before, during and after the release.
“You spoke and we listened. We’re introducing a brand new line of customizable shoes of your liking. The product is now LIVE on our website. Limited supplies.”
6. Survey Text on Your Product
To find out if customers really love your new product, send out a survey to get some feedback. This way you’re both promoting your product to your customers, but also showing that you value customer opinions.
“Tell us how you feel about our new lash extension mascara! Those who respond will be automatically enrolled in a draw where you could win a $50 coupon when you visit our stores.”
Hopefully, the promotional text examples we provided can help you find different ways to promote your business. With these tips and examples in mind, you can expect a great return on investment when you send a promotional text message.
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