Now that you’ve rolled out business texting for your business, you are now more than ready to launch promotions, endorse your products and so much more. It might seem reasonable for you to simply use this texting platform to only promote your business.
While we encourage you to continue this, non-promotional content can be just as effective. This means content that doesn’t directly link to your business or your brand.
Sometimes we get so lost in endorsing our business, that we forget our customers are humans. They want helpful advice, updates about the world, and so much more. Customer engagement means establishing trust with your customers – there’s no better way to do that than through non-promotional content. Customer engagement is preferred by around 78% of customers.
What is Non-Promotional Content?
Non-promotional content is anything that does not directly sell anything to your customers – instead, the information you’re providing is at the heart of that content. This is a difficult thing to do. To indirectly promote your business. But the purpose of this non-promotional content is to keep your customers engaged and enjoy the content that doesn’t solely focus on your business all the time.
Just look at a company like McDonald’s. While they specialize in selling burgers and fast food, they participate in a variety of charities (which they endorse), develop fun contests and regularly share messages on their social media. We understand that not every company is like McDonald’s.
But you don’t have to be to see results. If you’re wondering how you can incorporate non-promotional content seamlessly into your marketing strategy, keep on reading.
- Contests
One way to engage your customers is by creating a contest where everyone has the chance to win something. Whether it’s a gift card or something from your business, developing a contest is the perfect way to engage with your customers.
A reward also gives your customers an incentive to participate in the contest. Whether that’s whoever can post the craziest selfie on Instagram or whoever can come up with a creative name for your new launch, this is a fun way to get your consumers excited.
Example: Join us on our Instagram to win a gift card of $100 to your favorite restaurant. A little thank you from us to you. All details are on Instagram.
- Speak on Current World Issues
We’re exposed to different issues and problems going on around the world through the news we consume. Whether it’s a natural disaster or recent devastation, it’s important to put a spotlight on these problems.
Customers now prefer more human interactions with the businesses they buy from. Additionally, the new generation of consumers is more willing to purchase from a business that fights or stands for a cause.
As such, familiarize your audience with your morals and show that you care for social and environmental issues. While you’re not directly promoting any service, you are promoting your values as a brand. This will entice consumers depending on their interests.
Example: Earth Day is the time to reflect on our carbon imprint. Make sure to turn off all electronics for one hour today! - Educate Your Consumers
You can never go wrong with educating your consumers on something new. Make sure to have the content relevant enough to your platform so that the information doesn’t seem random. For example, let’s say you run a law firm. You may want to provide a general infographic about what to do when you get into a car accident.
There are multiple ways you can educate your consumers about an issue or a relevant topic. Through business texting, you can point them to your social media, or you can start a fun weekly informational texting schedule. Alternatively, you can refer to an important resource. You can attach a link to a pdf or document that your consumers can keep. Overall, consumers value educational content – information they can make use of in the future.
Example: Click on the document to find out what you should do when you end up in a car accident. Save it on your phone or device! - Tips and Advice
While this is similar to educating your consumers, tips and advice are generally more specific. For example, perhaps you have particular advice for your clients about how to do the perfect color match between different hues and tones. You might want to give your two cents so your consumers can use that to help themselves in the future.
Advice is always something helpful for your consumers. This just shows that you care about them, thereby establishing greater customer trust and retention.
Example: Have you ever wondered what colors look best together when doing some interior design? Check out our new blog post on what colors look best together. - Ask For Opinions
Every business wants to provide their customers products and services they want. When you ask for feedback through polls or questionnaires, you can get this insight directly from your customers.
When you sign- up with Text My Main Number, you can easily conduct a survey or poll through text. Since the text has a 98% open rate, you’re more than likely to receive a lot of responses. Once, you have this insight, you can transform your marketing strategy even further.
If you sell a service, you can ask your consumers what improvements they would make. If you sell a physical product, you might ask how you can improve its functionality.
Example: We want to hear from you! Tell us about your experience with our recent launch by completing the survey below. - Promote Customer Stories
This is a sneaky way to promote your business without explicitly doing so. You can post your customer feedback to highlight your strengths as a business. Record any positive feedback and share it with your consumers. You can display it on your Instagram and use texting to inform your consumers to check it out.
Example: Check out our latest Instagram post on all the love we’ve received throughout the years.
Not everything you do has to directly promote your business. You’ll get tired of texting the same thing and your consumers will get bored of reading the same business promotions.
Instead, take a human approach. Share fun tips, helpful resources, and current world issues with your consumers. Build that connection through business texting with your consumers and establish the long-term retention your business needs.
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