How to Write Text Messages That Will Get Responses
Text messages are easy to send but sometimes hard to get a response from. Lucky for you, deciding to send messages through text instead of email naturally increases your response rate by 39%. However, there are ways to increase your text message response even more.
We understand the frustration with the lack of responses – whether it relates to scheduling appointments or survey questions, chasing clients down can be exhausting. So how can you increase response rates through text messages? A combination of text message trends and texting etiquettes will ensure that you get more responses than ever before.
Tips to Increase Text Responses
Several factors influence how likely your business texts will receive responses. From the time they’re sent to how you write your messages; these factors influence your response rate. Below are a few tips and tricks to keep in mind when you’re sending out your next business text.
- Make the texting process easy
A platform like Text My Main Number ensures that you have a two-way conversation with your customers or clients. For your customers, it’ll feel exactly as though they’re communicating with a friend. The message will then go directly to your inbox, so you never miss a text message. Additionally, business texts are completely free for customers, so they won’t worry about any added fees to converse with your business.
No more being put on hold or waiting days for an email response – business texting is an easy way for a customer to get in contact with your business. However, to make text messaging as easy as possible, keep your messages straightforward. Include phrases such as “reply to,” “text stop,” etc.
- Actionable requests
Call-to-action messages are effective because they encourage your customers to do something. That’s why it’s an important feature to include in your text messages as well. For example, if you want your clients to fill out a survey, start your request with an action verb. Here’s an example below:
“Complete this feedback survey and get the chance to win a prize!”
Actionable text messages can dramatically improve your response rate. Just make sure to keep the message short and sweet for maximal responses.
- Write your texts with emotion
In a highly technological world, humans are still driven by emotions. If people feel connected to a message or your company, they’ll more likely respond and keep in contact with your business. Even using emotion-driven words such as wonderful or great can dramatically increase your response rate as well. Adding some colour and flair to your messages can prompt more reactions and responses from your customers. You can even add some personalized information to text to show clients that you invest some time into their lives. An effort of this kind only encourages clients to reach out.
- Send your messages at appropriate times
To get a high number of responses to your business text, you need to consider the time of day you send your message. For reasonable engagement, it’s best to send out business texts from 9 AM – 4 PM (appropriate business hours). As such, avoid sending any messages in the nighttime when people most likely want to relax and spend time with their loved ones. Additionally, from previous research, it was found that texts sent earlier in the day tend to have a better response rate than late afternoon. When you partner up with Text My Main Number, you can schedule your texts to send out at the time you feel is best suited.
- Always add a friendly greeting
A friendly greeting to a text can goes a very long way. Whether you’re asking for your customer’s opinions on your business or asking them to check out your latest Instagram post, a greeting is a form of politeness. Without a greeting, customers may assume that the message was sent en masse and may not require a response. Using your customer’s name or adding some expression to the text message, can generate greater responses in return.
- Personalize your messages
As we mentioned before, humans are driven by emotion. The more you personalize your text messages, the more clients will feel like you genuinely care about them. This can start by adding their name to the text message greeting or alluding to another fact you know about their lives. Text My Main Number allows you to separate and group your customers into different categories. You can separate them based on age, familial status and so much more. This feature allows you to mention personalize your messages even further.
- Keep it short and sweet
To boost business text response rates, keeping your text messages short will encourage more customers to respond. Why? Because they can skim through your message and understand exactly what you’re looking for in a matter of seconds. Anything between 2 – 3 short sentences should do the trick when sending out a text message to your clients. If you want to share more information, you can also refer your clients to a website or attach a document to the text message as well.
- Use simple and clean language
The reading level that you use in your text message directly impacts whether or not people read and respond to your text messages. Using simple and shorter words according to some studies shows that your business text responses can increase up to 36%! Simple and clean language helps people skim and digest messages a lot faster – there’s also less work involved. As such, you can expect higher response rates from doing this.
What Type of Texts Should You Send to Encourage Higher Response Rates?
- Surveys
Feedback surveys can encourage a lot of responses, especially from customers who have something to share. With Text My Main Number, you can quickly create a survey that clients can use to express their opinions.
- Text to Vote
This type of survey text is also an easy way to gather information on your customers as well. It’s a quick and convenient way for customers to also share thoughts on a new product, what they want to see next, etc.
- Scheduling an Appointment
Sending a shortened link to your scheduling site will encourage greater responses than over email or the phone. Customers can sign up from anywhere at any time! Following these simple yet effective tips can dramatically increase your business text response rate. You can get in touch with one of our reps at Text My Main Number to learn more about what we can do for your business.
0 Comment