- “Thank You” messages
Making your customers feel valued and important is key to building that coveted brand loyalty. Once you’ve obtained permission to text customers, SMS marketing gives you the ability to show your gratitude, either with a stand-alone ‘thank you’ message or by including an additional offer.
After a customer makes a purchase, have a system in place to automatically text them a ‘thank you’ message! For instance, if you have a brick-and-mortar location, your cashiers can ask customers if they would like their receipt sent to them via text. It’s environmentally-friendly and gives you the opportunity to thank your customers for their purchase!
For instance, your text may look something like this:
“Hi
[name]
! Thank you for making a purchase with us today. Come back soon with this message to receive 10% off your next purchase of $50 or more!”
Telling your customers how much you appreciate them will make them feel valued and encouraged to come back again. Showing them how much you appreciate them with your SMS marketing is even better!
- Personalization
Personalization is the name of the marketing game these days, and SMS marketing is no exception. Using past purchases to predict future behavior is the best way to send customers relevant product suggestions via SMS marketing.
For instance, if you run a fashion brand, you may want to suggest additional items that a customer can use to perfectly style a recent purchase.
Such as:
“[Name], we hope that you LOVE the Peaches Sundress that you recently bought from us! Check out our Summer Sandals to pair with it for the perfect daytime look!”
Sending personalized messages is a smart strategy to effectively use SMS marketing when cross-selling to customers. It also demonstrates that you are genuinely interested in the satisfaction of your customers!
Pro tip: Personalized product recommendations also give your business the perfect opportunity to try out the MMS (Multimedia Messaging Service) feature of your business texting service. MMS allows you to send a picture of the product you’re recommending, as well as a link to where your customer can go to purchase.
- Surveys
Through the use of your business texting service, you can conduct short surveys to not only find out what your customers liked about their experience, but to gauge where you can make improvements, as well.
Customer feedback is vitally important to your business operations, but obtaining it can sometimes be difficult. Use surveys as a part of your SMS marketing strategy to receive quick and simple feedback.
For instance, your conversation could look something like this:
“Hello
[name]
, would you be willing to complete a short customer satisfaction survey about your recent experience with us? Thank you, The Fashion Brand.”
Customer: “Sure!”
“Great! On a scale of 1-5 (5 being the highest), how would you rate your overall experience with us?”
And so on.
You can form a series of questions that follow the one above to get honest feedback from customers. Some brands even offer a little incentive to sweeten the pot, such as a coupon reward for completing the survey.
You can even use surveys to allow customers to vote on future products or lines. If you want to know what your customers actually want, what better way to find out than by asking the most loyal ones?
No
matter what form your SMS surveys end up taking, you can be sure that customers
will be grateful for the opportunity to express their feelings, good or bad,
toward your brand.
- Two-way chat
Speaking of the customer experience, two-way chat through a business texting service will give your business one more avenue in which to improve upon your customer service.
Quality customer service is crucial to creating brand loyalty and can even earn you some free word-of-mouth marketing! According to Ameritas, there is a 60% to 70% likelihood of satisfied customers returning to make another purchase. Additionally, they found that nearly 70% of people will tell others about good or excellent customer service experiences.
Whether your business is nailing customer service or if it needs a little help, a business texting service is the perfect way to improve communications with your customers. It’s quick, accessible, and what’s more, consumers want to communicate via text with businesses.
- Loyalty programs
Go figure! Your business can use SMS marketing to implement loyalty programs which will… drumroll please… increase brand loyalty!
Loyalty programs are one of the best ways to show your customers how much you value their patronage. Running your loyalty program through your business texting service will not only elevate your brand above the traditional punch cards, but it will also allow you to automate the entire process.
All you have to do is figure out how customers will earn rewards and what those rewards will be, and get to texting!
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While we aim to give you the most comprehensive information available, these five ideas are just some examples of how to build brand loyalty through your SMS marketing. Your options, however, are wide-reaching and various. If you have any questions about how our SMS marketing features can help your business build brand loyalty, contact us today!
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