Food trucks are gaining more traction than ever before. With fewer people willing to commit to long-term leases, food trucks are a great way for restaurants to expand their horizons, reach more customers while saving money. All you need is a passion for food and a truck to serve your customers.
To keep up with the demand of your customers and increase the effectiveness of your business, we recommend incorporating greater speed, creativity, and personalization in your marketing strategy. As such, business texting is one of the best ways to achieve this. If you’re curious about how you can use business texting to your advantage in your food truck ventures, keep on reading.
How Food Trucks Can Benefit from Business Texting
To first understand why business texting can be beneficial for your business, you must look at the staggering statistics associated with texting in the first place. On average, 95% of text messages are open and read in 3 minutes or less. On top of that, over 4 billion people across the globe can receive and send SMS messages. In this current day and age, people would rather text their friends and family than receive calls. By meeting the needs and wants of your customers, you’ll stand above the rest.
This means that you have an effective and easy way to alert the customers of your food truck. With a simple text or image, you can enjoy the influx of hungry customers right at your door.
How else can you take advantage of business texting for your food truck?
- You can send delicious photos of your food to customers to promote your food truck.
Images play a big role in selling a meal to customers. There’s no better way to promote your food truck than through photos that can show your customers what you have to offer. As such, pull out the lighting and use the right angles – take the best photos you can of your dishes and drinks to captivate hungry watchers. - You can alert your customers of food truck hours.
Food truck hours and locations can vary. Perhaps you want to switch up the location to attract others from another part of town. On the other hand, you might want to switch around the hours to test out which open times work best. Either way, there’s flexibility that comes with owning a food truck – this comes with pros and cons. To ensure your regulars know exactly when and where you’ll be, send out a business text the day prior. Alert them of your location and what items are on the menu for the day. - Offer amazing discounts during slow hours
Sometimes the element of surprise can excite and entice your customers to come out to your food truck. During slower hours, feel free to drop a discount on any of your food items. It’ll be a great way for more people to come out to your food truck. - Improve customer engagement.
The best thing about business texting is that it allows you to directly interact and engage with your customers. No more unread DMs or lost emails. For example, let’s say you send out promotion and a customer is interested in the ingredients you use in your dishes. With business texting you use a different phone number, separate from your home number, to contact and speak with customers. - Increase brand awareness.
While social media is a great tool to increase your brand awareness, business texting takes it to a whole new level. People sign-up for your SMS services because they’re already interested in your food truck and your business. Use this as an opportunity to make them loyal customers – promote your business, send out fun surveys, wish them a happy birthday and more. Business texting gives you a chance to interact with your customers in creative ways. This makes you more memorable than your competitors.
Sample Food Truck Text Messages
While texting seems like an easy task, business texting requires creativity and strategic marketing communications. If you’re curious as to what business texting looks like in action for food trucks, here are a few examples to look at below.
- Sharing food photos.
Humans are visual consumers. Food photos can truly showcase your menu items and what you have to offer as a food truck. From menu items to customer favourites, display your tasty food truck items to get more customers coming out.
Sample: Include photo – Marvelous Monday calls for our mac and cheese balls! Southern Delight is open until 9 PM today so come out and enjoy some delicious food. - Promoting Discounts and Specials
Discounts and specials are a great way to motivate your customers to come out and support your business. Since business texts are consumed very quickly, you and ensure your messages will be sent out and read in a matter of minutes. You’ll be surprised by the turnout!
Sample: Come out and enjoy our lunch special – Chicken Tender Sandwich Combo for only $8.99! Make sure to arrive soon, they’ll sell out quickly. - Promote Draws and Giveaways
Contents and giveaways are a fun way to engage with your audience. It adds a level of competition while rewarding a loyal customer.
Sample: Looking for a chance to win 2 free meals on us? Click on the link below to enter our contest and you could be the lucky winner. Simply fill out the information sheet and tag us on Instagram. - Abrupt Updates
Bad weather, low ingredient supply – tons of factors play a role in needing to change your location or closing shop for the day. There’s no better way to update your customers on these changes than through business texting. They’ll get the notification as soon as possible and will appreciate your efforts to keep them alert and aware.
Sample: The weather just isn’t on our side – with the winter storm creeping up, we’ve decided to close shop at 3 PM today. But don’t worry! We’ll keep you updated on our hours for the next few days.
When you combine business texting with your food truck business, great things happen. At Text My Main Number, we ensure our clients have access to all the innovative tools and features they need to promote their business. If you’re curious or want to give our platform a try before finalizing your decision, contact a representative from our team to learn more.
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