How To Transform Your Business with SMS in 2022
The world constantly changes, and new marketing techniques are consistently introduced. However, a marketing strategy that seems to do well among today’s consumer’s basis is SMS business texting. Now more than ever before, people utilize their mobile devices daily sending hundreds of text messages a day.
This makes texting an excellent and highly effective medium to connect and build relations with your consumers. As such, business texting allows you to reach your business goals, whether that’s improving customer retention or increasing your sales. Keep on reading to learn more about how and why business texting will transform the nature of your business.
What is SMS/Business Texting?
Business texting is a communication method business can use to reach customers whenever and wherever they are. Businesses can send out discount codes, available promotions, product ads and more through text messages to their clients and customers. Alternatively, businesses can also use business texting to communicate with their clients – whether that’s booking an appointment or asking a question, customers can also use business texting to easily access their services. Just think – anything that can be communicated through phone or email can be communicated through business texting.
There’s a reason business texting is making a big mark in every industry. Nearly half of the world’s population owns a cellphone. This makes SMS marketing the most effective way of communicating with clients and customers. Whether they’re online or offline with notifications on or off, you can almost guarantee your messages will be sent. Here are other statistics that increase the effectiveness of SMS marketing.
- Americans with cell phones check their phones at least 47 times a day.
- Nearly 56% of consumers have already signed up for business texts from brands and are interested in doing so more often.
- Business texts receive 6 times the engagement in comparison to email marketing
From these stats alone, you can see why 56% of businesses are looking to invest more into SMS marketing. Firstly, consumers want to connect with brands through text messages. Secondly, given the popularity of cell phones and mobile applications, SMS marketing will inevitably provide your business with a leg up.
What Can Business Texting Replace?
As we mentioned texting is the optimal method to communicate and interact with your customers. It’s arguably more effective at reaching your customers and engaging with them than email marketing. Additionally, many more people prefer communicating over text than they do over phone calls. Texting provides you with the convenience and time to answer any questions, attend to any concerns and more.
Here’s how business texting can replace traditional forms of communication. To make it simpler, let’s solely look at email and phone communications.
- Promotions
Text messages receive a 98% open rate compared to emails which fall near 34%. This is a huge difference that business owners and marketers need to take into account. Sure, you can create visually appealing email marketing ads and promotions, but it doesn’t mean much if customers aren’t taking a look at them. Instead, you can use business texting to promote your ad or discount and direct them to Instagram posts.
- Mass communication
Trying to tell your customers your opening hours during the holidays? Looking to send a mass happy holidays message to your clients? If so, the best way to reach your clients would be through business texting. While emailing can serve the same purpose, it doesn’t gain as high of an open rate in comparison to texting. When you team up with Text My Main Number, we also allow you to separate contacts into different groups as well.
Phone
- Urgent concerns
People often avoid picking up phone calls they don’t recognize. This is due to the high number of spam calls often received. But what if you’re attempting to remind customers of their appointment times? What if there’s urgent news you need to let your customers know? Instead, you can choose to use business texting to reach your customers during urgent times. Most messages are opened within 3 minutes of being received – that’s why you can almost guarantee that your notice will be read.
- Setting up appointments
Wait times, awkward silences on the phone – that’s the downside of using the phone to set up appointments. However, with business texting, your clients can be redirected to an appointment link or book over text. It’s a convenient and easy way for clients to book an appointment.
How Business Texting Can Help You Reach Your Goals
- Reach more customers and clients
Compared to emails, text messages have an average 98% open rate. Additionally, people open up a text message within 90 seconds of receiving it. This means that there’s a higher chance your customers will read and engage with your content over text than they will with emails. The more reach you have with your business, the more you can attract clients and interest in your brand.
- Increase customer engagement
Nowadays, more people spend time on their mobile devices than on any other form of technology. When sending out promotions or reminders to your customers, you’re preventing your followers from losing interest in your business. Greater engagement will likely lead to better retention. And as we all know, it’s much cheaper to retain customers than it is to attract new ones. Finally, business texting reassures your customers that you’re simply a text away. They know that if they run into any trouble or have any questions, a text is all they need to resolve their issue.
- Skyrocket your revenue
T.V ads require booking a slot with a news channel. Posting on social media every day requires appealing visuals and catchy slogans to gain attention. However, with a simple text to those who sign-up with your business – you can send out millions of messages with a simple click of a button. As you naturally improve your customer services, engagement and reach, you’ll witness a huge hike in sales and your services. This will certainly be the case if your product or service is high quality as well.Bottom-line business texting can do wonders for your business in 2022. If you’re interested, make sure to reach out to our representatives at Text My Main Number. Alternatively, give our 14-day trial and spin for yourself and see if it’s right for you and your business.
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