Business text messaging can be used for a variety of reasons. Appointment reminders, update on new services and business hours – the list goes on and on. Business texting is also great for bulk SMS campaigns – this means that it can be a vital tool for your marketing strategy.
With a simple click of a button, thousands of your customers will receive your SMS campaign. The best part of business bulk SMS campaigns is that it makes your marketing more personal, you can guarantee it’ll get more exposure and it can provide real results for your business. If you’re looking to learn more about running a successful SMS campaign, keep on reading.
What is text message marketing?
From sales, business news, promotions and other information, this is all relevant to text message marketing. As such, your customers receive the same promotions you’d normally send in an email or write out in a flyer, just over a text message. Customers are normally opt-in to receive these messages.
The benefits of using bulk SMS campaigns are:
– You reach more customers and clients
Compared to emails, text messages have an average 98% open rate. Additionally, people open up a text message within 90 seconds of receiving it. This means that there’s a higher chance your customers will read and engage with your content over text than they will with emails. The more reach you have with your business, the more you can attract clients and interest in your brand.
– Increase customer engagement
Nowadays, more people spend time on their mobile devices than on any other form of technology. When sending out promotions or reminders to your customers, you prevent your followers from losing interest in your business. More significant engagement will likely lead to better retention. And as we all know, it’s much cheaper to retain customers than it is to attract new ones. Finally, business texting reassures your customers that you’re only a text away. They know that if they run into any trouble a text is all they need to resolve their issue.
– Skyrocket your revenue
TV ads require booking a slot with a news channel. Posting on social media every day requires appealing visuals and catchy slogans to gain attention. However, with a simple text to those who sign-up with your business – you can send out millions of messages with a simple click of a button. As you naturally improve your customer services, engagement and reach, you’ll witness a huge hike in sales and your services.
How To Create a Bulk SMS Campaign
With any bulk SMS campaign, you’ll need a mass texting service much like Text My Min Number to store customer information and simplify texting. Once you signed up for a subscription, and have all your contact information, then there are other things to consider.
Creating Your Campaign
Whether your campaign comes in the form of a text message or an image you’d like to link, it’s important to have that information sorted out. In the case of a bulk SMS campaign, it’s important to keep your messages short and sweet. That way, it can better resonate with your customers.
Developing a tailored audience
The more specific you can make your campaigns the better. You may even consider sorting out your customers based on age, gender, marital status and more. Text My Main Number is a mass SMS service that allows you to group certain contacts for these purposes.
Pair it With Other Marketing Means
The last thing you want is to overwhelm your customers with constant text messages. Additionally, you want to pair it up with other marketing campaigns as well. While mass SMS campaigns can bring in a lot of attention, other platforms such as Facebook, Instagram and emailing are also effective tactics.
Always Get Consent First
Since texting can feel personal to consumers, you want to ensure that you have their consent. It may be against certain laws and regulations to send marketing texts without someone’s consent. Even if customers decline, that’s no reason for you to reach out to the customers again about it further. It’s all about establishing a relationship with clients that are built and trust and mutual respect for boundaries.
Send it Off!
Once everything is in place, you can send out your first bulk SMS campaign! Make sure to get hold of reports and data that will allow you to see the effects of your mass message.
Various Features to Better Your Text Message Marketing
Here are a few strategies you can implement to run your bulk SMS campaign that doesn’t just involve a promotion statement:
Survey texting: Mass texting services like Text My Main Number allow businesses to send a survey over text to their clients. You can create a survey asking any relevant questions related to your business and campaigns. It can be a fun questionnaire that keeps your customers engaged!
Send Images: Pictures do say a thousand words. Send a fun picture along with your caption t promote whatever event or product you have lined up!
Run contests: Customers love free things. Contests and raffles often generate a lot of engagement because customers’ businesses are offering something free to them. Through your business texting software, you can send a link to your customers as a bulk SMS campaign.
Best Practices for Bulk SMS Campaigns
– Add enthusiasm: Exclamations and emojis go a long way in your messages. It’s another way to show your audience that you’re excited about your latest discount or nail art.
– Don’t text too often: Staying engaged with potential customers is amazing. However, you don’t want to overwhelm people with messages every day. Instead, schedule a text message once a week or when important reminders come up.
– Keep it short: Remember – text messages are entirely different from an email or letters. Keeping your message concise will make your text more digestible to your customers. If you want to still include a long message to your clients, you can always send a pdf file or link to an external site.
– Keep your customers wanting more: You can use business texting to build up hype around your business. Add a survey, cool imagery and more – it’ll keep your customers engaged with your text messages.
Times have changed for the better in the world of marketing. Besides social media and traditional marketing methods, you can now add bulk SMS campaigns to the list as well. Talk to our folks at Text MY Main Number to learn more about the benefits of business texting and how you can integrate bulk SMS campaigns into your next marketing initiative.
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