Every successful business makes the most with business texting. And in the realm of retail shops, business texting can make a world of a difference to your sales prospects. But how exactly can stores use business texting to gain more customers? How can businesses use SMS texting to expand their marketing? And how should businesses use business texting to increase profits and sales?
Well, you’ve come to the perfect place. This article covers all the ins and outs of business texting, why it’s such a popular marketing tool for retailers and how you can implement it in your business.
The Rise of Business Texting
Ten years ago, the concept that we could send a text to our customers promoting a product or promoting an upcoming spring sale was beyond us at that time. But fast forward to the current day, texting is the dominant communication method among everyone. Over 98% text daily and would much rather text than call or email someone.
As the world of communication is constantly evolving, it makes sense for retailers to use business texting to promote their products and sales. Through text messaging you can promote a newly launched product or a secret discount code for interested customers. Alternatively, you can use it as a way to launch creative marketing methods to interact with customers or to send out a survey for a greater customer experience.
At Text My Main Number, we work with plenty of retail clients to bring their customers the best experience possible. From advertisement distribution to promoting new products and launches at recent stores, business texting is one of the best ways to communicate with your consumers. We offer a variety of monthly/yearly plans that range from $23.99 a month – to $159.99 a month that will suit everyone’s budget. Additionally, you can opt for a package that suits your needs. For example, if you want advanced features such as age verification or group texting, you may want to go for the premium package. Alternatively, if you plan on sending just a few messages a month, the basic plan will suffice.
How Retailers Can Use Business Texting
Now, we’ve talked a lot about promotion. However, there are much more purposes that business texting serves for retailers. Here’s just a brief list below of how you can take advantage of business texting:
- Gain New Customers: once you promote your keyword on social media, interested customers can text the keyword to be notified of your text messages. You may want to provide a surprise bonus or discounts for customers who sign up early.
Sample Message: Thanks for joining our texting services at In&Co! Here, we’ll send you all the latest alerts on discounts, promotions and anything to make your experience with us a great one. Just as a sign of appreciation, we’re giving our lucky customers a 20% discount on anything in-store or online. Use the code NEWIN&CO at checkout!
- Customer Service: your customers can use your business number to text you regarding any concerns or worries. From lost packages to problems with payment, you’re making yourself more accessible and available to your clients. Clients love when they can easily contact a company for their needs. Receiving a message within 24 hours is preferred by customers worldwide.
Sample Message: Thanks so much for reaching out to In&Co. Regarding tracking your package, please provide us with the order number and we will find out where our package currently is.
- Important Updates: when it comes to stock updates or curbside pickup alerts, there’s no better way to do this than through text messaging. It’s a quick way to update customers and ensure they are fully aware of what’s going on.
Sample Message: Hey there shoppers! Our famous ribbed cage tops are officially back in stock in white, black and orange. Run to your nearest store today and grab it while available!
What to Look For in a Business Texting Platform
To carry out these duties, you’ll need all the right business texting features to do it right. Text My Main Number offers 35+ tools you can use to make sure business texting works for your company.
- Auto reply
Sometimes customers might reach out at any moment of any day. But that doesn’t mean your customer service team is available at any time. To keep customers informed and in the loop, have an automated texting feature in place when customers message during office hours. Let them know when you’ll get back to them!
- Direct chat messaging
Perhaps you’re communicating with multiple people at the same time during busy work hours of the day. Text My Main Number offers direct chat messaging so you can get into direct contact with your customers. This creates smoother communication and happier customers as a result.
- Survey Texting:
Wondering how your clients felt about your latest product launch or your latest item? Looking to learn more about your audience demographic or how you can improve your front and back-end work? Text My Main Number makes that easier by allowing you to create and send out a client survey over text. With the stats we mentioned earlier, rest assured you’ll have a greater chance of receiving a response than over email or phone.
- File Sending
Sometimes customers want to know a little more about the full description of your products, your company message and more. Rather than sending a very extensive and long text message regarding the nature of their question, make things short and sweet through file sharing. This way, the message becomes more readable and you can have more to say in the file.
Business texting allows more retailers to connect with customers now more than ever before. Your customers have the latest updates and alerts while having the option of reaching out whenever they need help. If business texting can streamline the communication process in your business while providing you with the opportunity to rack in more sales and earnings, it’s surely worth the investment. Reach out to our team at Text My Main Number to learn more about our services and what we can offer. Alternatively, try out our 14-day trial and fully immerse yourself in the experience and the world of business texting.
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