You’ve done it all – the preparation, the marketing, the small pop-ups around town. It’s finally time to open up the doors to your restaurant. But the opening day can be scary for many first-timers. Will people show up? Will you sell out on all your ingredients?
With the power of social media marketing combined with the magic of business texting, you can rack in a huge crowd on opening day. And if you can do that, more attention will be diverted to your business. Keep on reading to learn more about why writing an opening soon message is important and how to make your stand.
Why Sending a Restaurant Opening Text is Your Best Option
Many of you may be wondering why is texting an opening soon message even an option. The answer is business texting can generate big buzz around your restaurant opening. With text messages receiving over a 98% open rate and having a much higher reading percentage than emails, it’s the perfect medium to reach out to interested foodies.
It’s an even better tool when used in conjunction with your social media ads and your posters/banners around town. On social media, ask your customers to text a keyword to your business number. From there, they’ll receive notice of all your alerts and your restaurant opening message. The more you optimize your marketing channels, the greater the turnout you’ll see on opening day.
How to Write a Restaurant Opening Message
It’s one thing to send any restaurant opening text, it’s another to write an effective message. Here’s everything you need to consider when writing an effective opening day message.
- A Warm Welcome
Starting off your text with a warm “hello,” or “hope you’re having a fantastic,” day can do wonders to set the tone for your message. It’s friendly and memorable as well. Additionally, it introduces your business to your customers, especially if you haven’t sent a message to them yet.
- The Location
This might seem like an obvious thing to include but it’s easy to forget. Telling your customers exactly where you’re located will allow them to reach the right destination. Additionally, Apple phones have a great feature where that’ll allow users to click on the address and be directly sent to Apple Maps.
- Date and Time
Another obvious but essential addition – but it’s an essential component to your opening text. Include your business hours so customers have an idea of how to schedule visiting your restaurant in their day.
- A Call to Action Statement
Most marketing initiatives will include some kind of call to action. For your opening text, make sure to invite your customers to come to visit your restaurant and grab some delicious food! Opening day is also a great time to offer a fun discount as well. Buy one get one free, 50% off sales – the choice is yours. Including a sale on the first day is a great way to attract and retain customers in the long run.
Business Texting Etiquette
For effective text messages, it’s important to keep in mind it’s different from writing an email or an ad. The proper way to message on text message is a lot different than those other mediums. Here are some short tips to keep in mind when writing your opening message.
- Add enthusiasm: If you want others to feel excited about your restaurant opening, you’re going to have to show them you’re excited as well. Add emojis and exclamations to show your enthusiasm through text messages.
- Don’t text too often: Staying engaged with potential customers is amazing. However, you don’t want to overwhelm people with messages every day. Instead, schedule a text message once a week as your opening day is coming up soon. You can also do a fun countdown in the few days leading up to your restaurant opening.
- Keep it short: Remember – this isn’t an email or letter. Keeping your message concise will make your text more digestible to your customers. If you want to still include a long message or flyer to your text message, send a short link to your customers or include a document if needed.
- Keep your customers wanting more: Include short teasers about some dishes or specialities on the menu. This way, foodies will look forward to coming out to your restaurant.
Sample Restaurant Opening Messages
If you’re not the best at creating enticing and marketable messages, don’t worry. Below are a few sample messages that can help inspire you to create your unique text message.
Including Special Meals
Ribs and Roads are back and bigger than ever! You loved our last meals at our small up before so you’ll love that we added an extra 15 meals to our menu.
Come out on June 18th at noon and join us on opening day to try out some fantastic ribs and bbq with a secret famous sauce. The first 20 customers get a free meal on the house!
Location: 134 Main Street, New York.
Promoting Your Opening Sale
Crazy Hot Dogs is coming near you! And as a part of gratitude to our customers, we’re offering a BOGO sale for the first opening week.
Join us at 5 PM on Wednesday, October 9th at 16th Avenue Road for opening day. Celebrate with our team and try out the vast number of fun and wacky hot dogs we have in store.
The numbers you receive on the first day or week of opening will set the tone for your restaurant. As we mentioned, opening day generates excitement for local customers and gets others to jump on the excitement wagon as well.
Sending a restaurant opening message will draw more enthusiasm and mouth-watering customers your way, so take advantage of it. And we hope our tips and tricks will get you the traction you deserve on opening day and beyond. But remember business texting doesn’t end once you’ve opened up the doors to your restaurant. It’s the perfect marketing tool to advertise new menu items, alert your customers on business hours changes and so much more. If you’re wondering how to optimize your use of your business texting platform, give us a call or email us at Text My Main Number and we’ll help get you started.
0 Comment