Are you running a real estate business? Wondering how to gain leads and the traction you need to sell homes and close deals?
In the world of real estate, how you communicate to clients and stakeholders is the key to success – business texting only strengthens that skill. Whether you recently opened your practice, or you’ve been in the business for 20 years, business texting is making waves in every industry. If you’ve ever considered business texting or never heard of it, keep on reading to learn how it can skyrocket sales and build your reputation.
What is Business Texting?
Business texting is as it sounds – businesses use text messaging as a medium to communicate with clients. From promotional deals to abrupt notices, business texting is one of the most effective ways to communicate with your clients. But what exactly makes it so effective?
For one, just look at the way we communicate daily. Texting is more convenient – so much so that 75 % of millennials prefer texting over a traditional phone call.
Secondly, text messages have a greater reach. Over 4.2 billion people worldwide can send and receive text messages and have a much greater response rate than emails and calls. The bottom line, business texting came into existence because of its incredible potential to communicate and connect with clients. Better yet, business texting keeps your personal phone number separate from your work numbers. This avoids any mix-ups and crosses between your business and personal life.
Why Would Real Estate Agents Benefit from Business Texting?
As we mentioned, communication is key in the real estate industry and business texting helps with making it smooth and seamless. Here are ways real estate agents can use and benefit from business texting in practice.
- Quick Communication
Homebuyers want to know when they can schedule the next home viewing or be alerted about a great deal. Since the majority of text messages are open and read within 8 minutes, business texting is the perfect way to connect with your clients about important and time-sensitive information.
Clients always want to be kept in the loop about potential properties and it’s your job to meet their expectations. This means making yourself available and attending to their needs. Texting your clients through mobile will be much more convenient than rushing back to your computer. - Friendly Reminders
If there’s a timeline on when documents to close a deal are required, you can use texting as a means to reach your clients. With mobile messaging, you can better manage to remind one client about documents, another on an upcoming viewing and more. You’ll feel better knowing that clients are up to date with upcoming events. - Effectively Establishing and Maintaining Client Relationships
The more you keep in touch with clients, the more you reach out about exciting new properties that meet their criteria, the more clients will be inclined to work with you. Texting adds a personal touch to communication between yourself and clients. You can also collect some data on birthdays or current addresses to send birthday messages and gifts as well. This only increases the loyalty between you and your clients.
Additionally, if clients are interested in a particular property, you can use a keyword they can text. This streamlines communication with all clients. When clients text your keyword, they can receive information on the property and schedule a viewing if they’re interested. This automated process makes life easier for clients to view properties. - Standout Among Competitors
Real estate is a competitive industry. A good way to stand out among competitors is by implementing new and innovative solutions. Additionally, it’s an untraditional communication method and is still a new concept to many industries. If you can reach clients more effectively and faster than other real estate agents, you have an advantage over competitors in your region.
Besides communicating potential properties, you can also use business texting to remind clients to leave reviews and spread the word about your business. Given the high open rates, you’ll have a greater chance of landing more reviews on your website and Google. - Sending out Potential Properties
Rather than emailing client properties, you can also opt to send listings over text as well. This doesn’t involve sending a long list of properties. You can send concise blurbs and links to properties as you discover them. You can also send along a PDF of links to keep everything organized for yourself and your clients.
Sign-up with Text My Main Number
Besides, simply sending text messages, depending on the carrier you go with, there are a ton of creative ways to connect with clients through texting. With Text My Main Number, you have a range of options. Below are just a few advanced features we offer for businesses who sign up for our service:
• Automated Text Messages: If you’re out of the office or you’re on a vacation, automated text messages keep your clients informed and up-to-date. Rather than leaving your clients in the dark, automated messages reassure your clients of a time they can receive your response.
• Survey Texting: Wondering how your clients felt about your latest product launch? Looking to learn more about your audience demographic and to better connect to them? You can send out a client survey conveniently over text. With the stats we mentioned earlier, rest assured you’ll have a greater chance of receiving a response than over email or phone.
• MMS: Rather than text messages, spice it up a bit from time to time and incorporate images or emojis. For example, if you’re running a challenge over text messages, you can have the rules outlined in an image to add greater appeal.
Texting Tips to Close a Deal
• Keep it short: As in any text message, don’t drag out what you have to say. For example, if you’re letting your client know about a listing, give a concise blurb about the number of rooms and square footage. Other than that, the link should address it all.
• Avoid sending frequent messages: Unless it’s of high importance, sending your clients properties all the time can turn clients away. Keep it within office hours and develop a schedule with your messages.
Business texting can change the game for all real estate agents and businesses. If you’re looking for a business texting provider, reach out to our team at Text My Main Number to get started today!
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