Benefits of Landline Texting for Hotels
Landline texting is cost-effective.
Since making smart investments is on every business owner’s mind, especially these days, return on investment (ROI) is probably the #1 concern for any hotel owner who is considering implementing Landline Texting.
Luckily, landline texting is an extremely cost-effective communication tool for your business to begin implementing as soon as possible. First of all, in order to get started with landline texting, all you need is a subscription to a business texting service; there is no need to purchase any hardware or additional equipment.
A business texting service can get your hotel started with a package that is tailored to your needs. Subsequently, your existing landline phone number will be text-enabled and you can access and manage all communications through a web or mobile browser.
That brings us to the second reason why landline texting is a cost-effective solution: you have the ability to customize your services. Although customization through any business texting service will have its limitations, your hotel will have options in terms of how much you need, how much you pay, and which add-ons you receive. And you can scale up whenever you are ready.
Optimize productivity of your front desk.
Oftentimes, the attendants at the front desk of hotels spend a lot of their day fielding phone calls to answer questions with short, simple solutions. Instead of keeping your staff glued to the phones, you can optimize productivity by text-enabling your landlines. In fact, some hotels experience a 98% increase in manpower and other resource utilization as a result of implementing landline texting.
Although some texts may need to receive a response from a staff member, you can also automate replies to customer texts. Through the auto-reply feature available with your business texting service, you can set up the system to recognize certain keywords and respond with a customized template.
For best results, identify the most commonly asked questions that guests usually call for and set up automated responses via text.
Improve the guest experience.
According to our research, 81% of hotel guests appreciate the use of messaging over phone calls for room service and other requests. Many people simply find text messaging to be more convenient and less time-consuming.
Providing an exceptional customer experience is crucial to increasing repeat reservations and curating brand loyalty. Landline texting can certainly help to get you a few steps closer to that goal.
Common Uses of Landline Texting for Hotels
Room reservations via text
85% of guests express happiness about their ability to book rooms via text as opposed to traditional methods. This goes back to the capability of landline texting to improve the guest experience; people want to text with businesses because they find it to be the most convenient communication method.
With a business texting service, you can set up an auto-reply response to guests inquiring about room reservations. If you would rather not complete the entire process via text, you can include a link in your automated reply that will send the guest directly to your reservation webpage.
If a guest opts to make their reservation over the phone or online, you can also text them their confirmation, as well as any additional information they may need to locate the hotel, find parking, check-in, etc.
Room service requests.
Once the guest has arrived, they may want to order room service. Room service is an extremely popular feature of hotels, and with landline texting, you can make it more convenient than ever.
Instead of having guests call down to the front desk to receive room service, inform them at check-in of your texting capabilities. Then, allow them to text a keyword and automate the entire process.
For example, perhaps your room service keyword is ‘SERVICE.’ Once a guest texts that keyword, your automated system can respond to take their order. One way to simplify the process could be by having each menu item correlate to a specific number; in other words, if there are 20 items on your room service menu, number them 1-20. Then, the guest can enter a list of the items that he/she would like, as well as their room number, and that’s it!
Through the use of landline texting, and with no manpower required, you can field room service orders as fast as they come in and provide a streamlined, convenient guest experience.
Maintain customer relationships.
Integrating your current customer relationship management tool with your business texting service is the perfect way to keep your hotel top-of-mind with past guests. For instance, something as simple as sending out ‘happy birthday!’ messages to past guests provides an aspect of personalization and consideration that many guests will likely appreciate.
Additionally, your hotel can also use landline texting to alert guests of business updates or new amenities. After all, when your business improves, you want to shout it from the rooftops, and landline texting could be the modern way to do that.
Collect guest feedback.
Through our survey texting feature, you can touch base with guests shortly after check-out with a request that they complete a short survey about their experience staying at your hotel. In the survey, you could ask guests to rate various aspects of their experience on a scale from 1-10 and perhaps even offer them a discount as a ‘thank you’ upon completion.
Collecting guest feedback is crucial to your hotel. It gives you the opportunity to gauge what you’re doing well and what needs improvement. Gathering honest feedback is critical to your ability to improve the overall guest experience, and through landline texting, it’s never been easier.
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With landline texting, your hotel can optimize its workforce and improve the guest experience in a cost-effective way so you can bounce back from even the toughest challenges. If you’re ready to get started with landline texting, start your 14-day free trial with us today!
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