As the world continues to reopen following more than a year of COVID-19 shutdowns, hair salons and spas are filling up with appointments that could be effectively managed using Business Texting.
Business texting, or landline texting, is a resource that allows companies to send and receive SMS text messages from their main phone numbers. That means business owners don’t have to share their personal cell phone numbers with clients and customers, but still have the ability to communicate via text. It’s a great resource for business owners who need to keep track of appointments, announce specials, and quickly get in touch with clients.
You can contact a landline texting service to get started, like Text My Main Number. Your salon or spa will be able to manage text messages on an easy-to-understand dashboard, schedule future messages, announce your promotions, and answer questions quickly all without needing to buy extra equipment or get a new phone number.
In this post, we’ll explain how salons and spas in the U.S. and Canada can use business texting to manage their busy calendars of appointments.
Offer curbside pickup for hair salon products
Retail sales usually account for 5 to 25% of a salon’s total sales, but they come with up to a 50% profit margin, according to industry research. If your salon also sells hair and beauty products, you can offer a curbside pickup service for customers who are still not comfortable with coming inside to do their shopping.
A landline texting service allows you to text back and forth with customers to coordinate curbside pickup orders and pickup times. That way, your customers won’t have to set foot inside and you can have someone run their order out to their car.
Set appointment reminders with business texting
You can help remind your customers of upcoming haircuts and spa services by setting up automatic appointment reminders ahead of their scheduled time.
It’s also easy to create text message templates, so you can fill in a client’s name, appointment details and other info and schedule the message to send automatically a day or so ahead of their appointment.
Appointment reminders also help reduce no-shows so your stylists and technicians stay busy and don’t miss out on potential business.
Announce your salon’s promotions and specials
In the salon and barbershop industry, the profitability of usually small companies depends on effective marketing and maintaining a repeat customer basis. Large companies and chains may enjoy economies of scale in purchasing and marketing, but small companies need to offer better service that sets themselves apart from their many competitors, according to an industry research report.
There’s no better way to reach your clients than a personal text message.
Any time your spa or salon runs a special, you can send a message to your clients who have opted in to receive text messages from your business.
Studies show people are more likely to read and respond to a text message over emails, so texting is a great way to directly reach clients who you know are already interested in your services.
Quickly answer customer questions
Instead of calling your main business number, customers can text their questions to your staff for a quick response. This helps free up your team members to focus on clients who are in the building, and saves your customers time as well.
You can also set up automated text message replies based on specific keywords. For example, if a customer texts you “price” you can send an automatic reply with your price information, or a link to your website where they can find the information.
Send personalized text messages using your main business phone number
There are other fun ways to use landline texting for your business.
You can send out happy birthday messages to your favorite clients, send coupons for anniversary haircuts, and tell your clients if you’re going to be leaving on vacation or taking a break so they know to schedule any of their upcoming appointments around your plans.
Attract a younger set of customers for years of future business
Young adults between the ages of 18 and 29 spend the most money on beauty and salon services, according to data from Statista. That means salons and spas will need to adapt to how their customer base prefers to communicate and do business.
Texting is becoming an increasingly popular way to book appointments. Aside from just chatting with friends, more and more people are using text messages for professional communication and to purchase goods and services. Plus, nearly three-quarters of all Americans say that text messaging is an effective way to communicate with a business, according to data from SlickText.
Protect your staff’s privacy
Giving your personal cell phone number out to clients may be tempting. After all, you don’t want them to forget how to contact you! But it can be risky to hand your number out to anyone who wants it.
With landline texting, your clients can text the main business phone number instead of your personal cell phone numbers. This helps keep you and your staff safe and prevent unwanted messages. It also helps you monitor incoming and outgoing messages for an extra layer of security.
In conclusion
With many salons and spas financially struggling after COVID-19, business owners will need to focus on attracting customers to get their businesses to bounce back in the coming months.
Don’t lose out new potential clients and business this spring as people receive vaccinations and return to their normal lives. Business texting is a great tool for salons and spas to quickly communicate with customers, manage lots of appointments, and coordinate other special services that set them apart from their competitors. Click here to learn more from Text My Main Number, or to get started with business texting today!
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