In 2020, more people than ever picked up golf as a hobby during the coronavirus pandemic, and many golf courses realized they could use Landline Texting to meet the growing demand for tee times as people looked for safe ways to enjoy themselves.
According to the National Golf Foundation, 3 million people played their first-ever round of golf in 2020 – setting a record for newcomers to the sport.
That’s right, golf was one of the few things that actually improved in 2020.
“The key for future growth, however, is retention,” according to the National Golf Foundation.
So, how can golf courses and country clubs hold on to all those new players as more businesses and recreational opportunities become available again?
Landline texting makes it so easy to get on the golf course that it’s impossible to come up with a reason not to hit the links.
What is landline texting?
Landline texting is a way to optimize your business’s main phone number to send and receive SMS messages and MMS photos.
It’s an affordable way to create a straightforward appointment booking experience, especially compared to clunky mobile apps or website contact forms. Texting makes it incredibly easy to connect with your club members and guests with a quick text message.
That means there’s less time spent on the phone and more time enjoying the great outdoors and working on that golf swing.
To get started with business texting, choose a landline texting service, like Text My Main Number. Our service can help you send and receive SMS messages to your landline, toll-free, or VoIP phone number.
In this post, we’ll talk in detail about how golf courses and country clubs can use landline texting to connect with their guests, boost their membership numbers, and retain more people in the sport of golf for years to come.
Share weather updates and course conditions
A good game of golf depends on the weather.
You can send out a mass text out to regular golfers about the current course conditions and expected weather for the day to help people make their golf plans. If the weather is great, you can easily convince a few avid golfers to squeeze a round in. On the other hand, if rain is in the forecast, you can save your guests the trip out to the golf course that day.
Send tee time reminders
Tee-time no-shows cost your golf course money each time it happens.
You can reduce the frequency of no-shows by scheduling tee time reminders and confirming tee times once they’re set. As a result, golfers will have a text they can quickly refer back to on their mobile phone rather than buried deep in their email inboxes.
Guests can reply to the text message from their mobile phone to let you know if they’re running late, or if want to order some food or beverages before they start golfing. Business texting allows anyone on your staff with access to the online dashboard to read and send text messages, so you can communicate with guests one-on-one without needing to take time out of your day to make a phone call.
Create a booking system for golf lessons and other services
Business texting allows your golf course staff to do more than just set tee times.
You can also allow guests to schedule golf lessons over text, request lunch reservations at the clubhouse, or reserve a rental set of clubs. Any kind of business activity that can usually be done over a phone call can easily be completed with a text to your business’s main phone number.
To stay on top of your incoming text messages, Text My Main Number allows you to create auto-reply messages to respond to text messages that contain specific keywords. You can also create auto-replay messages for specific dates or time of day. You can also save message templates so everyone on your staff knows how to word and structure their messages so your business promotes a clear and cohesive brand to customers.
Spread the word about golf promotions and special offers
Email marketing has been the go-to strategy for announcing special offers for far too long.
Today, people’s email inboxes are stuffed with junk that they’ll likely never read. On average, a person has 500 unread emails in their inbox mostly because there’s just not enough time in the day to read everything they receive. That means your emails are very likely to go ignored, even if they contain information your guests would find useful.
On the other hand, the average text message is read within 90 seconds of receiving it, and 98% of text messages get read. Also, 85% of consumers say they prefer text messaging over other forms of communication.
Golf courses can use text messages to announce special offers, golf workshops, charity tournaments, special events, or other important announcements.
Appeal to a new generation of golfers
Young adults between 18 and 34 years old are one of golf’s largest customer age segments with 5.9 million participants, according to the National Golf Foundation. Plus, there were 3.1 million juniors who played on a golf course in 2020.
Golf is growing in popularity among the younger crowd, who have grown accustomed to making plans on their phones via text messages rather than phone calls.
A business texting service will allow your golf course to keep up with the technology demands of a new generation of golfers and ensure your business has lifelong customers who will feel confident enjoying their time on the golf course. To learn more about Text My Main Number and our business texting services, visit our website where you can also reach out to our amazing customer support team or start a free trial.
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