From customer engagement to personalizing services, surveys are a great way to understand each one of your customers a little more. Brands in every industry send out customer surveys, and the fitness industry is beginning to do the same. When done correctly, fitness member surveys can give you insight into upgrading your gym facility and programs.
This guide will show you the benefits of surveys for your fitness center, why landline text surveys may be a more feasible option, and five must-have questions to include in your survey.
The Benefits of Fitness Member Survey
You might be wondering if a fitness survey is worth the time and investment. After all, your customers may seem happy, and sales may be steady.
However, if you want to elevate your customer experience and ensure that your clientele stays loyal to your gym, surveys are the tool you need to achieve that. Here are two reasons why surveys can increase customer engagement at your gym facility:
- Understand customer satisfaction
You will never know how our customers truly feel until they provide that insight. Perhaps your members think you can implement more squat machines or add more workout classes. Maybe your members stick with your gym only because of the convenient location. Rather than approaching each gym member, a mass survey can collect this feedback and input.
The business landscape is becoming increasingly customer-centric. That’s why listening to your clients express their suggestions and needs allows you to make data-driven decisions.
- Develop greater personal connection
76% of customers would purchase from a brand they feel a connection and trust towards, rather than shop with a store they have no emotional connection to. Utilizing client surveys helps establish that personal relationship with your fitness members. It shows your customers that you care about their thoughts and experience with your facility.
When you establish this community with your fitness members, you inevitably develop greater customer loyalty. This reduces the chances of losing your fitness clients to competitors or when they have a single bad experience.
Surveys allow you to better engage with your clients as well. The more you interact with your customers, the more you establish a greater connection with your fitness family.
Email vs Texting Survey
If you’ve researched client surveys, you will come across two popular methods to distribute surveys: email and landline texting.
Email surveys have been around for a long time. Generally, you can create a survey on SurveyMonkey and include the link in your newsletter or have a separate email for the survey. Here are the pros and cons of an email survey.
Pros:
- Simple to create if you already have an emailing list.
- Cost-effective and not time-consuming
- Customers can send their responses in on their own time
Cons:
- Emails generally have a low open rate at around 21%
- Email surveys also generally have a low response rate.
Text surveys are a new method that businesses are beginning to employ due to the popularity of mobile devices. The concept is simple: you send a link or a direct survey over SMS to your clients. Your fitness members then receive the link and can answer on their own time. Here are the pros and cons of text surveys:
Pros:
- Simple to create and easy to send out
- A much higher open rate of 98% ensures more people will answer your survey than email surveys
- With mobile as such a popular medium, fitness members are more inclined to respond from their phones
Cons:
- Direct SMS surveys are sometimes limited in the number of words you can send
- May be limited on how many messages you can send depending on your plan
While both methods work depending on your situation, text surveys are the new wave in the industry. If you’re curious about implementing landline text surveys for your clients, don’t hesitate to contact us at Text My Main Number.
We can help you set up your SMS text services in minutes so you can take advantage of this feature as soon as possible. Talk to one of our representatives about what business text plan works best for you.
Five Must-Have Survey Fitness Questions
Below are five questions that you must include in your survey to get the most important insight from your fitness clients.
- What are some fitness goals you have this year?
This is a good general question that gets you to learn a little more about your customers. The answers will allow you to see how you can fit into their fitness plan and help your members achieve their dream bodies.
Depending on the answers, you can then use this information to tailor specific alerts or group workouts that align with your client’s fitness goals.
- What’s your favorite muscle group to work out?
Answers to this question may get you to think twice about the machines and equipment you want to invest in. For example, if you notice very few members mention cardio workouts, you might want to spend less on treadmills in your gym.
Alternatively, if you notice members love to work out compound leg workouts, you can upgrade your squat racks. While your gym should come equipped with machines that allow full-body workouts, you can delegate time to improve certain equipment.
- What motivates you to work out?
Asking a more personal question like what motivates your members to work out helps you understand your clients better. It also gives the impression that you care about your members and their goals as individuals. This is a great question to get your clients engaged.
- How can we make your experience better?
Asking your members for feedback shows your willingness to adjust accordingly to their needs. Approach this question with an open mind and think about what’s realistic. Some members may address the cleanliness in the gym, while others may wish your gym opened for longer hours.
Whatever it is, consider each suggestion. If you notice a common factor between the responses, you might want to look more into your fitness member’s concerns.
- What’s your favorite equipment or class at our gym?
Understanding the elements of your gym that your client enjoys shows what keeps your clients coming back to your gym. You can either invest more money to enhance the equipment or offer more of a similar service. It’s important to take your customer’s answers and turn them into actionable responses.
Survey Bonuses
These surveys help build customer loyalty and can potentially help you reel in more clients. Given its importance, offering a bonus such as a free one-week pass to the gym or merchandise can help entice customers to fill out your survey even more. More answers mean more data to utilize. Don’t hesitate to reach out to Text My Main Number and learn more about how to set up SMS surveys for your gym!
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